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1.2 What Is a Project Proposal?

If you’re on the hunt for new business, an effective project proposal is a tried and tested way to impress clients and win competitive projects.

Once upon a time, a simple Word document might have sufficed, but now businesses need to go further and produce beautifully designed proposals to stand out in a highly competitive pitching market.

Here we’ll look at what designers can achieve with a proposal document, and we’ll get some inspiration from a few great examples.

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