1.2 What Is a Project Proposal?
If you’re on the hunt for new business, an effective project proposal is a tried and tested way to impress clients and win competitive projects.
Once upon a time, a simple Word document might have sufficed, but now businesses need to go further and produce beautifully designed proposals to stand out in a highly competitive pitching market.
Here we’ll look at what designers can achieve with a proposal document, and we’ll get some inspiration from a few great examples.
1.Introduction3 lessons, 07:37
2.How to Adapt a Proposal Template6 lessons, 26:11
3.How to Create and Design Your Own Proposal Layouts11 lessons, 1:05:55
4.Conclusion1 lesson, 03:08
1.2 What Is a Project Proposal?
Proposals are a tried and tested technique that businesses use to win new client projects. Proposals are used by small businesses like design agencies and start-ups, as well as long consultancy firms like architects and lawyers, to help convince clients that they're the right people to choose over competing businesses. So some businesses might opt to do a face-to-face pitch as well as presenting a proposal document. But if your proposal is well designed, clearly structured, and easy to navigate, it's not always necessary to have to pitch as well. Some businesses might opt to do a face-to-face pictures as well as presenting a proposal document. But if your proposal is well designed, clearly structured, and easy to navigate, it's not always necessarily to have to pitch as well. If you want to grow your creative business, whether as a sole trader or small business, learning how to produce your own elegant beautifully designed proposals will help you to stand out against your competitors and win more exciting and interesting work. Here in Envato Elements, you can find a wide range of proposal templates that you can download and customize of your own content. But it's also a really good resource just for finding some inspiration for creating your own proposal designs. So there are some common elements you can find across a wide range of proposals. They all have a nicely designed cover with the business name and the name of the recipient, which is also really important. A contents page is useful for helping readers to navigate through the document easily. And is particularly handy for time strapped clients who need to find certain bits of information really quickly. A proposal might also contain a meet the team page, a summary of your business and company ethos. And then the bulk of the proposal will usually be devoted to breaking down the client brief into how it will be approached, time frames for delivery of the work, and also cost estimates. If you're in the states, a letter page size is the normal format for proposals. If you're in the UK or elsewhere, A4 is normally the standard. This is helpful if you're sending your proposal over email, as it means that the client can easily print it off without any issues. In this course we're not gonna look at the text content of proposals, but instead how you can create an appealing design for your proposal, which balances both professionalism and creativity. The look at your proposal is really important because it helps the proposal to stand out against others. It ensures the readers is engaged with what you have to say for longer. And it also gives the client a really good feel for your business. Subtle design decisions can make a huge difference to the look and feel of your proposal. So opting for a geometric sans serif over a serif font, for example, can lift your design from more corporate territory to a cleaner, more contemporary look that might be a better fit for a youthful startup, for example. Researching color trends across other media, like advertising and editorial design, and applying these to your proposal can also send the message to the recipient that you're the sort of company that's very aware of current trends. And is able to produce cutting edge design work for their clients. Researching color trends across other media, like advertising and magazine design, and applying these to your proposal can send the message to the recipient that you're the sort of company that's very aware of current trends. And is able to produce cutting edge design work for their clients. You might have an idea about the sort of style or branding that would be appropriate for your proposal. But equally, you might be a bit unsure about the sort of look that you'd want to aim for. In the lessons to follow, we'll download a proposal template from Envanto Elements that has a simple, modern look that would look great for a range of businesses. The elements that define the look of your proposal are actually very simple, including the fonts, the color palette, and the choice of photos and graphics. So first up, we'll look at how you can adapt an existing template like this one, and tweak some of the elements to give a very different feel to the design to make it instantly more unique and creative. In the later part of the course, we'll develop these skills. And we'll work towards creating a complete proposal from the ground up, which is a great choice if you want to have complete control over the look and layout of your document. In the next video, we'll look at the software and resources you'll need to follow along with the course lessons. And then we can dive in and start creating some really great proposals.Back to the top