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3.11 Preparing Your Proposal for Print: Exporting

Welcome to the final practical lesson of the course. After InDesign gives you the green light in Preflight, you're ready to explore your artwork as a print-ready PDF. If you're planning on sharing your proposal over email instead, this is easy to do. So I'll just show you first how to do that. You might even want to provide people with a digital copy as well as a print copy, so they can have it at hand on their laptops or tablets. So, the first thing to do is to head up to File and save your document. Then back into the File menu and choose Export. You can name the file, and then from the Format menu at the bottom, choose Adobe PDF (Interactive), and click Save. Because we want readers to see two pages at once as you would in the print copy, make sure Spreads is checked. You can keep the other settings as they are, unless you want to add fancy page transitions or anything like that. From the compression options, you can choose the quality of the JPEGs in your PDF. So we might want a high quality. But we might also want to bring the resolution down to 72, which is the usual resolution for screen viewing, to help save on some space in the file. And then when you're ready, click Export. You'll get a warning message about converting same white colors to RGB for interactive PDFs. But generally, this is not going to be much of a problem, so you can click OK. And this interactive PDF can be attached to an email, or you could upload it onto your website, or something like that. Okay, so really we've designed this proposal with printing in mind. So let's look at the process for exporting this artwork as a print PDF, which is a bit of a different process and needs a few more steps. So as we did before, go to File > Export. And this time, choose Adobe PDF (Print) from the Format menu, and click Save. Okay, so we've got a few more options to deal with here. From the top preset menu, you're going to want to choose Press Quality, which is going to give you the highest quality for your PDF. Under Pages, make sure All is checked. And in contrast to the interactive PDF, you want this print PDF to be exported as individual pages, because the document is going to be bound together after printing. So make sure Pages is selected, not Spreads. The next thing to check is the Marks and Bleeds option, so click on that in the left-hand menu. Different printers prefer different things, but generally, it's pretty safe to check All Printer's Marks. But you can check with your printer beforehand whether they want things like the Color Bars and Registration Marks. And under the Bleed and Slug section, check Use Document Bleed Settings. And you'll see here that because we set the pages to not have a bleed on the inside edge, InDesign's remembering this and setting this to zero inches. And that's it, so once you've added the bleed to the PDF, you can go ahead and hit Export. Awesome, so you can really see the quality of this PDF. The images are really crisp, and the colors look great. So you can send this document straight off to the printers. And it might be helpful to print off a basic mock-up of your document for them, so you can show them exactly how you want the pages to be arranged. And then you're going to end up with a box full of wonderful printed proposals which are ready to send off to your clients. And I'm sure they're going to be really impressed. We've very nearly comes to the end of the course. And one thing I just want to leave you with is that you can download the final PDF of this proposal artwork which is attached to this lesson. So you can take a good look at how I've arranged the design. And hopefully, this will give you some help and inspiration for creating your own proposals in the future. Make sure to stick around for the next and final video of the course, during which we'll take a recap of all the print design techniques that you've picked up during the lessons. And we'll look at some suggestions for how you can develop your new skills even further.

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