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2.4 Typography, Character, and Paragraph Panels

In this lesson, we'll take a look at the ins and outs of the Character and Paragraph panels. We'll also dive into hierarchy and why it's important to have good hierarchy on a poster.

2.4 Typography, Character, and Paragraph Panels

Hi there, and welcome back to this course. We already worked on cleaning up our images. In this lesson, I will show you the ins and outs of the character and paragraph panels in Photoshop. We will also talk about hierarchy as we add tiny details to our poster. So, let's take a look. First we need to hide our images here that we've cleaned up in the lesson before. So head over to the Layers panel, and click on the eye icon to hide them. And let's head over to the toolbar and select the Text tool. It's right here or you can press T on your keyboard. And now we need to bring up the characters in Paragraph panel, and you can do so by going to the Options bar and click on this icon. It looks like a folder and there's the Character and Paragraph panel. You can also do so by going to the Menu bar, click Type, Panels and we have both options there, or you can also head to Window, and we have here Characters and Paragraph. And you will notice that we have more options here compared to the options bar at the top. So let's type something and see what we can do. Head over to the toolbar, and select the move tool, and to resize this element, press Cmd+T. But press Shift on your keyboard so you can resize this evenly. So this is a pretty good size. Press Enter to exit and let's go over the character panels. So here we have our font options To the right, we have the font family. Now you have to keep in consideration that not this whole family will be available in every single font, it really depends on the designer who designed the font to see what they included. Normally, they will have a regular and bold and an italic version. So we have this family that has a variation in thickness, so let's select book or heavy. Down here we have a few options that if you hover over, you can see the left and right arrows and you can already alter a few things. You click and drag to either side. So this is the size, this is the letting which is the spacing in between the lines of text. Now we can make that a little tighter. Here is a card name that's the space, let's see. That's the space in between two characters, so you have to go back on to the type tool if you were in there already, and click on any in between two characters, and you can alter that. We can also enter a value. Then we also have the tracking, which is the letter spacing in a group of letters. So here I will make this a little bit smaller so you can see what is happening here. There we go. Below we have the vertical and horizontal scale, so we can play with that by making the selection wider or taller, let's go back to normal here. Here we have the baseline shift, and for that we need to go back into the type tool, let's see, there, and select character, and we can go positive or negative. This is useful when you're working maybe with something related to chemistry or numbers. Down here we have a few more options. We have the fake bold and the fake italic, which are useful when you select a font that doesn't have these two options, so those are great. We already have the all caps activated. We have the small caps, and we have the superscript and the subscript. So, again, these are useful for when you're working with numbers or anything related to Chemistry. There we go. And then we also have the underline and the strikethrough. So we have quite a few options here to play with. Let's try to go back to our initial setting. Down here we have the special features or open-type features, and these are options that are not available for every single font, it really depends on what font we're using and what the designer included into the family. So the reason that we chose Bw Stretch is because it has alternates. And here you'll see these two buttons already activated, but they don't have anything because it's not included in the font. But if we go over here to the stylistic alternates, you can see that we have other options for some of the characters, not all of them, and that will become really useful when we're creating our poster, and we want to just add some quirkiness. Now let's take a look at the paragraph panel. First we need to delete the layer that we're on, so drag the layer onto the trash can. And select the type tool. This time, create a text box, so click and drag on the page and copy and paste any kind of text that you have. My text has the same settings that we put on that previously, so Cmd+A to select the whole text. And let's go back to, something like that will be fine, and let's select Book here. It's looking just a little bit too tight, there we go. Let's head over to the Paragraph panel. Here we have basic options like Align Left, Align Center, Align Right, and then the Justified options. Let's go back to Align Left. Below, we have the Indent options, so indent the left margin, the right margin, which will do the opposite, and then we can also indent the first line of a paragraph. Down here we have options to add a space before the paragraph or after a paragraph. And last we have to hyphenate box, which will break out the words. So if we deactivate it the words will just go to the next line, and if we activate it, then it will hyphenate each of the words. Now let's work on our headline. So I will delete the layer, and on a previous lesson, we mentioned that we would like to use either Aquatic life in color or Aquatic life in motion. So I'll type Aquatic life in motion. I feel like that will be a lot of fun to play with, so Cmd+T, hold down Shift to resize evenly. And let's see, let's go with heavy. Let's use all-caps and use the alternate, so, Let's see, let's try to divide these into lines, there we go, Aquatic life in motion. And we'll see later what works better for us or what doesn't. So this will be our headline. Let's talk about hierarchy. So hierarchy is a way of organizing and formatting type in a way that the reader can see what is most important on a page, and this will make it easier for them to navigate through the layout at a glance and find information that they need really quickly. This often is done by using different colors, or sizes, and even different typefaces. So, creating three levels typography is perfect to establish hierarchy. This can improve the design aesthetic of the poster while still keeping it readable. We have already created a level one typography, that will be our headline, and this should be the most visible element on the page. The level two typography will help organize the poster into a different section, and it shouldn't stand out as much as the level one but it should guide the viewer somewhere. For instance, we can add a date here. Let's type 18-25 March, let's take the alternate out. Press Command T to make this bigger, and hold down Shift to evenly resize, press Enter, and we need to create some kind of contrast here. So instead of Heavy, maybe we can use Regular. That's perfect. Let's move on to level three typography, and this is where the meat of the design is, this is where the longer text resides, it is usually details. We need to keep this highly legible because the type size will be smaller than the first two levels. On your keyboard press T to select the text tool, and let's add a curator here, so let's make up a name. And let's add an address, A country and a postal code And a website so Aquatic life motion maybe the national aquarium.com. So here we are creating contrast using sizes and the different font families that we have here. Now, we have quite a few layers, and to move the layers, you don't necessarily have to go back to the layers panel to move the specific element. You can press down Cmd on your keyboard, select the element, and you can move them around. Now we have our three elements here with our three levels of typography and we have our three images that we cleaned up on the lesson before, and we're ready to move onto the next lesson where I will show you how to arrange these elements within our poster. So I'll see you there.

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