Lessons:17Length:2.6 hours
- Overview
- Transcript
1.4 What You’ll Need to Take This Course
Find out which software programs you’ll need to have access to in order to get the most out of the project lessons.
1.Introduction
1.1Introduction01:32
1.1
Introduction
01:32
1.2What Is a Brand?07:45
1.2
What Is a Brand?
07:45
1.3Your Essential Checklist04:55
1.3
Your Essential Checklist
04:55
1.4What You’ll Need to Take This Course02:34
1.4
What You’ll Need to Take This Course
02:34
2.Logos and Icons
2.1What Are Logos and Icons?10:48
2.1
What Are Logos and Icons?
10:48
2.2PROJECT: Design a Logo and Icon19:51
2.2
PROJECT: Design a Logo and Icon
19:51
2.3PROJECT: Finishing Up the Logo and Icon08:07
2.3
PROJECT: Finishing Up the Logo and Icon
08:07
3.Brand Typefaces
3.1What Do Fonts Say About Your Brand?11:40
3.1
What Do Fonts Say About Your Brand?
11:40
3.2Choosing Your B-Font06:30
3.2
Choosing Your B-Font
06:30
3.3PROJECT: Choose and Format Brand Type18:08
3.3
PROJECT: Choose and Format Brand Type
18:08
4.Branding ‘Extras’: Color, Shape, and Graphics
4.1Building Visual Extras Into Your Brand Identity09:17
4.1
Building Visual Extras Into Your Brand Identity
09:17
4.2PROJECT: Create Your Brand ‘Extras’08:23
4.2
PROJECT: Create Your Brand ‘Extras’
08:23
4.3PROJECT: Create Your Brand ‘Extras’, Continued11:54
4.3
PROJECT: Create Your Brand ‘Extras’, Continued
11:54
5.Brand Guidelines (Style Guides)
5.1PROJECT: Create a Brand Guidelines Template11:16
5.1
PROJECT: Create a Brand Guidelines Template
11:16
5.2PROJECT: Finishing Up Our Brand Guidelines Template08:38
5.2
PROJECT: Finishing Up Our Brand Guidelines Template
08:38
5.3PROJECT: Going Digital: Creating a Brand Toolbox11:02
5.3
PROJECT: Going Digital: Creating a Brand Toolbox
11:02
6.Conclusion
6.1Evolving Your Brand (and Knowing When to Rebrand!)02:20
6.1
Evolving Your Brand (and Knowing When to Rebrand!)
02:20
