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Designing and Building a Brand

Grace FussellLessons: 17Length: 2.6 hours
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6.1 Evolving Your Brand (and Knowing When to Rebrand!)

Congratulations! You are now fully equipped in designing and building visual brand identities. In this lesson, we look at how you can evolve your role beyond the files handover, and become a ‘brand enforcer’. We also discuss how you can approach the often inevitable situation of needing to rebrand with professionalism and positivity. I hope you’ll go away with new-found confidence in tackling brand projects head-on, and go on to really enjoy making your brand designs come to life.

1.Introduction
4 lessons, 16:46

1.1
Introduction
01:32

1.2
What Is a Brand?
07:45

1.3
Your Essential Checklist
04:55

1.4
What You’ll Need to Take This Course
02:34

2.Logos and Icons
3 lessons, 38:46

2.1
What Are Logos and Icons?
10:48

2.2
PROJECT: Design a Logo and Icon
19:51

2.3
PROJECT: Finishing Up the Logo and Icon
08:07

3.Brand Typefaces
3 lessons, 36:18

3.1
What Do Fonts Say About Your Brand?
11:40

3.2
Choosing Your B-Font
06:30

3.3
PROJECT: Choose and Format Brand Type
18:08

4.Branding ‘Extras’: Color, Shape, and Graphics
3 lessons, 29:34

4.1
Building Visual Extras Into Your Brand Identity
09:17

4.2
PROJECT: Create Your Brand ‘Extras’
08:23

4.3
PROJECT: Create Your Brand ‘Extras’, Continued
11:54

5.Brand Guidelines (Style Guides)
3 lessons, 30:56

5.1
PROJECT: Create a Brand Guidelines Template
11:16

5.2
PROJECT: Finishing Up Our Brand Guidelines Template
08:38

5.3
PROJECT: Going Digital: Creating a Brand Toolbox
11:02

6.Conclusion
1 lesson, 02:20

6.1
Evolving Your Brand (and Knowing When to Rebrand!)
02:20

Grace Fussell
Grace Fussell
Grace is a graphic designer and design writer, and heads up creative agency Blue Whippet Studio, based in Manchester, UK. A self-confessed 'print geek', Grace loves to share her experiences of graphic design with others and has written about creative trends and design history for a wide range of publications and blogs, including Adobe, Shutterstock, Envato and InDesign Magazine. Grace studied social anthropology and the anthropology of design at Cambridge University and UCL, before working in marketing and graphic design roles in agencies and in-house. Today she balances running Blue Whippet alongside top-ranking design blog InDesignSkills.com. Visit bluewhippetstudio.com and indesignskills.com.
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