Lessons: 17Length: 2.6 hours
- Overview
- Transcript
1.1 Introduction
Welcome to this Envato Tuts+ course, Designing and Building a Brand. Over six sections and sixteen lessons, you’ll learn how to build and develop a brand from A to Z. I’m really looking forward to welcoming you onto the course!
1.Introduction
1.1Introduction01:32
1.2What Is a Brand?07:45
1.3Your Essential Checklist04:55
1.4What You’ll Need to Take This Course02:34
2.Logos and Icons
2.1What Are Logos and Icons?10:48
2.2PROJECT: Design a Logo and Icon19:51
2.3PROJECT: Finishing Up the Logo and Icon08:07
3.Brand Typefaces
3.1What Do Fonts Say About Your Brand?11:40
3.2Choosing Your B-Font06:30
3.3PROJECT: Choose and Format Brand Type18:08
4.Branding ‘Extras’: Color, Shape, and Graphics
4.1Building Visual Extras Into Your Brand Identity09:17
4.2PROJECT: Create Your Brand ‘Extras’08:23
4.3PROJECT: Create Your Brand ‘Extras’, Continued11:54
5.Brand Guidelines (Style Guides)
5.1PROJECT: Create a Brand Guidelines Template11:16
5.2PROJECT: Finishing Up Our Brand Guidelines Template08:38
5.3PROJECT: Going Digital: Creating a Brand Toolbox11:02
6.Conclusion
6.1Evolving Your Brand (and Knowing When to Rebrand!)02:20
1.1 Introduction
Hi guys. Welcome to this Envato Tuts+ course, Designing and Building a Brand. My name is Grace Fussell. I'm a graphic designer and brand consultant based in the UK, and I've done a number of brand design and rebranding projects for clients over the years. In this course you're going to learn how to create and develop a brand from A to Z. This course is going to be hands on and practical but we'll also explore some of the theory behind creating successful brands such as looking at the roles that symbolism and psychology play in developing effective brand identities. I'm going to take you through the whole process of designing and building a brand, from how to design high impact logos and icons, how to flesh out your brand type faces, color palettes, and graphics, and how to pull your brand identity elements together into a useful style guide that you can use in print copy or online. If you've had a little bit of experience of using Adobe software like Illustrator and InDesign and you want to learn how to approach branding projects with confidence. This course is going to be the perfect fit for you. You'll end up with a fail safe process for creating professional high impact visual brands every single time. I'm really looking forward to welcoming you onto the course. So when you're ready, let's get started
