Lessons: 17Length: 2.6 hours

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5.1 PROJECT: Create a Brand Guidelines Template

Fantastic work so far—you’ve designed a logo and icon, drafted a type style master, created an ASE colour palette, and created branded shapes. Now it’s time to pull all those elements together into a brand guidelines (or styleinstr guide) document, which is the true hallmark of a professionally designed brand. This will be a useful handbook for using your brand in practice and for laying down the law for using your brand elements.