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Designing and Building a Brand

Grace FussellLessons: 17Length: 2.6 hours
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5.1 PROJECT: Create a Brand Guidelines Template

Fantastic work so far—you’ve designed a logo and icon, drafted a type style master, created an ASE colour palette, and created branded shapes. Now it’s time to pull all those elements together into a brand guidelines (or styleinstr guide) document, which is the true hallmark of a professionally designed brand. This will be a useful handbook for using your brand in practice and for laying down the law for using your brand elements.

1.Introduction
4 lessons, 16:46

1.1
Introduction
01:32

1.2
What Is a Brand?
07:45

1.3
Your Essential Checklist
04:55

1.4
What You’ll Need to Take This Course
02:34

2.Logos and Icons
3 lessons, 38:46

2.1
What Are Logos and Icons?
10:48

2.2
PROJECT: Design a Logo and Icon
19:51

2.3
PROJECT: Finishing Up the Logo and Icon
08:07

3.Brand Typefaces
3 lessons, 36:18

3.1
What Do Fonts Say About Your Brand?
11:40

3.2
Choosing Your B-Font
06:30

3.3
PROJECT: Choose and Format Brand Type
18:08

4.Branding ‘Extras’: Color, Shape, and Graphics
3 lessons, 29:34

4.1
Building Visual Extras Into Your Brand Identity
09:17

4.2
PROJECT: Create Your Brand ‘Extras’
08:23

4.3
PROJECT: Create Your Brand ‘Extras’, Continued
11:54

5.Brand Guidelines (Style Guides)
3 lessons, 30:56

5.1
PROJECT: Create a Brand Guidelines Template
11:16

5.2
PROJECT: Finishing Up Our Brand Guidelines Template
08:38

5.3
PROJECT: Going Digital: Creating a Brand Toolbox
11:02

6.Conclusion
1 lesson, 02:20

6.1
Evolving Your Brand (and Knowing When to Rebrand!)
02:20

Grace Fussell
Grace Fussell
Grace is a graphic designer and design writer, and heads up creative agency Blue Whippet Studio, based in Manchester, UK. A self-confessed 'print geek', Grace loves to share her experiences of graphic design with others and has written about creative trends and design history for a wide range of publications and blogs, including Adobe, Shutterstock, Envato and InDesign Magazine. Grace studied social anthropology and the anthropology of design at Cambridge University and UCL, before working in marketing and graphic design roles in agencies and in-house. Today she balances running Blue Whippet alongside top-ranking design blog InDesignSkills.com. Visit bluewhippetstudio.com and indesignskills.com.
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