1.2 What Is a Brand?
In this lesson we’ll talk about the concept of branding. We'll look at why brands are a fundamental part of building a business, whether you’re a sole trader, a small company, or a multi-national corporation.
1.Introduction4 lessons, 16:46
4 lessons, 16:46
2.Logos and Icons3 lessons, 38:46
3 lessons, 38:46
3.Brand Typefaces 3 lessons, 36:18
3 lessons, 36:18
4.Branding ‘Extras’: Color, Shape, and Graphics 3 lessons, 29:34
3 lessons, 29:34
5.Brand Guidelines (Style Guides) 3 lessons, 30:56
3 lessons, 30:56
6.Conclusion1 lesson, 02:20
1 lesson, 02:20
Grace is a graphic designer and design writer, and heads up creative agency Blue Whippet Studio, based in Manchester, UK. A self-confessed 'print geek', Grace loves to share her experiences of graphic design with others and has written about creative trends and design history for a wide range of publications and blogs, including Adobe, Shutterstock, Envato and InDesign Magazine. Grace studied social anthropology and the anthropology of design at Cambridge University and UCL, before working in marketing and graphic design roles in agencies and in-house. Today she balances running Blue Whippet alongside top-ranking design blog InDesignSkills.com. Visit bluewhippetstudio.com and indesignskills.com.