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2.1 How to Make a Poster in Photoshop

In this first part of the course, we'll be designing a minimalist poster design using a graphic design template and an original font from Envato Elements.

We'll cover the basics of a traditional poster structure, poster size in Photoshop, how to format your work for print and digital, how to insert, edit and organise your content using a template, and how to export your work.

To complete this first chapter, you'll need some basic knowledge of Photoshop and the following assets from Envato Elements:

2.1 How to Make a Poster in Photoshop

So we begin by finding a poster design template on Envato elements. Now there are hundreds of poster design templates to choose from on Envato elements. There's this pretty cool one this simple poster designed by Emotion Media Group. I really like how sort of simple and striking and I don't know very contemporary this design is there's also this really nice one this summer poster designed by Porsche in Danelle. I like how kind of fresh and summery that poster design is. That would be another kind of great fit for what we're doing today. But I've landed on this one it's called music event big poster design by peak star. So sign in or sign up to Envato elements by heading to elements.envato.com. And download this music event big poster design template. [SOUND] So when that's downloaded it will appear in your downloads folder if you're on a Mac or the equivalent if you're on a PC And what you need to do is find the A2 Photoshop file in the folder and double click to open. And that is going to open in Photoshop. And one of the first things to consider when you're doing a poster design. Is how big you want it to be. What's the size of it going to be? Now with poster design, you've got the main sizes, A3, A2, and then the smaller the number is the bigger the poster will be so a three a two very common sizes, a one a zero. They're kind of the sort of huge poster designs that maybe you've got, up on your wall, a band poster or something like that. Or maybe it's something that you want to almost kind of billboard sizes or sort of those signs that you would see, outside of a gig venue or underneath a train station or something like that that's sort of a 0 or a 1 size. So you need to think about that before you do your design. Because that's going to affect how big we need to make things and the DPI that we need to set. So that when it prints it's nice and clear and not blurry. Now speaking of DPI, this is something you definitely need to consider. It's very important for any kind of poster design but especially for print. DPI stands for Dots Per Inch in generally in print, you want it to be at quite a high rate. 300dpi is usually what you'd aim for. And that's basically your resolution. You'll get things sent back, printers will send designs back to you, to adjust the dpi if it's too low, and you want to avoid that because if you have not designed it correctly for how big it's gonna be blown up to be and don't have the DPI set correctly, it can print out quite blurry. So 300dpi is usually the most safe bet. Finally you need to consider the color format so if it's for print you need to make sure that it's set in CMYK, you can do this pretty easily in Photoshop, just go to image in Photoshop and adjust the mode to say CMYK. You can design things in Photoshop in RGB But that's going to be sort of more generally a safer bet for digital design. And if you want to print an RGB design after that, you may have some trouble because there are colors that exist in the sort of RGB world. That can be reproduced on a screen really easily but actually won't exist in the color palette of what's available to print. So when you convert it to CYMK, you may sometimes see that certain greens and blues have become sort of less vivid, lifeless doll. And that's sort of a gamut warning is what it's called. You don't want any nasty surprises when you get to the printers. So if you are designing this to be printed, then make sure you do it from the beginning in CMYK mode. Now the most fundamental concepts are understanding Photoshop is layers. So everything that you see on the screen is a layer. So it's important first off with a new template to get familiar with the way that the layers have been arranged. So to do that, we need to get familiar with this little icon next to each layer. And as you can see, that removes that layer that it's telling us to remove and we can now see the design. And so just go through all the other layers there to get an idea of what each one is corresponding to in the design. [SOUND] Next up, it's time to insert our content. So, I've actually got a pre written list of musical acts and venue information to insert into this design. So I'm going to do that now. [MUSIC] So I've gone and found the relevant text boxes and layers and I've put my content into them. And now as you can see things look a little bit wonky. It's not quite right some of the text is kind of going off of the screen. But don't fear because in the next lesson, I'm going to show you how to tidy things up using spacing, a basic information hierarchy and by changing the font, so I'll see you then [MUSIC]

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