Consider this your ultimate guide to trending fonts in 2024. From 90s magazine fonts to the influence that K-culture will be wielding on typography in the year to come, we look ahead to the 2024 font styles to know and use now in your design projects.
If you want to know what fonts are trending and stay ahead of the typographic curve, you won’t want to miss our edit of the most trendy fonts for 2024. Based on analysis of pop culture and design trends, we make research-based predictions for 2024’s trending fonts, bringing you the most cutting-edge fonts and typefaces that the internet has to offer.
Here's a new video by instructor Laura Keung from the Envato Tuts+ YouTube Channel to go into more detail about the trending fonts in 2024:
Read on to find out what fonts are trending now and in the near future, as well as a recap of the most popular fonts in 2023, to help you create social media designs, website layouts, and print projects with more relevancy and impact. For even more trending typography, look no further than the selection of 2024 trendy fonts on Envato Elements:
Jump to content in this section:
- Font Trends 2023: What Were the Trending Fonts?
- Font Trends 2024: What Fonts Are Trending in 2024?
- Font Trend 1: Delicate Elegance
- Font Trend 2: K-Fonts
- Font Trend 3: Friendly Experimental
- Font Trend 4: Roll the Credits
- Font Trend 5: New Baroque
- Font Trend 6: Condensed Serif
- Font Trend 7: Classic Sans Serif
- Font Trend 8: 90s Editorial
- Conclusion: Font Trends in 2024
Font Trends 2023: What Were the Trending Fonts?
In 2023, trending fonts were characterized by eccentricity and diversity, reflecting an increasingly saturated digital market and the trend-hopping nature of social media culture. 2023 was the year to find your tribe online, be it Barbiecore, Cottagecore, or Gothcore, with foundries offering a range of bold, beautiful, and sometimes downright weird font styles to match the eclectic mood.
Popular fonts in 2023 were also inspired by cinema, in a search for type styles with star quality. As audiences returned to movie theaters in their droves post-pandemic, we noticed a distinctly cinematic mood emerging in 2023’s trending typography. Highly anticipated releases such as Barbie, Asteroid City, and Oppenheimer brought 3D fonts, vintage typefaces, and lashings of pink to our screens, inspiring designers and marketers to bring a similarly cinematic style to their typography.
Overall, popular fonts in 2023 were a reflection of the eclectic diversity across popular culture and social media trends we were seeing more broadly, resulting in a wide range of trending font styles, from goofy sans serifs to sci-fi fonts and almost anything and everything in-between.
Font Trends 2024: What Fonts Are Trending in 2024?
Typography trends in 2024 are no less exciting or diverse than 2023’s eclectic offering, but we’re also going to see more traditional typefaces and classic font styles come to the fore, while novelty fonts start to take a backseat. Good news for graphic designers and fans of classic typography!
An elegant mood is certainly afoot, with baroque-inspired display fonts and delicate sans serif fonts bringing lightness and elegance to projects, while the 90s Editorial trend reminds us why clean, geometric sans serifs can’t really be bettered for simple impact.
Edging towards the side of novelty is the mood of fun and freedom offered by the K-Fonts trend (lifting inspiration from the world’s obsession with all things South Korea) and Roll the Credits, which offers 2024 font styles that wouldn’t look out of place on streaming or cinema opening sequences. The impact of cinema on trending fonts is going nowhere for 2024, with eagerly awaited sequels including Dune: Part 2 (March 2024), Joker: Folie à Deux (October 2024), and Gladiator 2 (November 2024) all set to sprinkle their stardust on typography trends in the year to come.
Fonts to make you smile, while retaining style... is that not a tonic for typographic bliss? The biggest typography trends in 2024 include:
- Delicate Elegance
- K-Fonts
- Friendly Experimental
- Roll the Credits
- New Baroque
- Condensed Serif
- Classic Sans Serif
- 90s Editorial
Looking to the months ahead, these 2024 trending fonts are set to make an impact on a wide range of digital and print projects, from app designs to brand identities and from packaging design to social media posts. Read on to find out more about each 2024 font trend in more detail, so you can start using these trending fonts straight away.
Font Trend 1: Delicate Elegance
This delicately elegant 2024 font style will bring a touch of class to brand identities and website designs. Elegant script fonts have been an ongoing font trend over the past year, but looking ahead we’ll start to see these hand-cursive typefaces become even more wispy and ethereal, in line with a delicate mood across branding and online design.
Look for thinned-out ligatures and barely-there calligraphic touches to achieve a sophisticated, vintage-inspired look in your projects. Pair them with high-contrast backgrounds or faded photography to maximize the legibility of these dainty, hand-drawn fonts.
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Font Trend 2: K-Fonts
K-culture, including K-pop and K-drama, has taken the Western world by storm over the past year. Sometimes coined the Korean Wave (K-wave), the influence of South Korea on pop culture, design, and fashion is only set to continue into 2024.
With this in mind, we can expect to see more brands looking to Korean trends to inspire type choices for identities, campaigns, and websites. It's not limited to independent brands either—mainstream corporates are also beginning to tap into the K-Fonts trend. LG Electronics unveiled a revised brand identity in 2023, created by Wolff Olins, making a stylistic nod to its Korean heritage by putting a curvy, retro-inspired typeface and emoji elements into action across TV ads and digital campaigns.
What is the South Korean type style? An obsession with all things retro combines with VR, anime, and playful tech, leading to typography styles that balance a 70s vintage aesthetic with digital polish.
Font Trend 3: Friendly Experimental
Cast your mind back a couple of years to when experimental fonts became universally popular, bringing edgy character... and illegible text to websites all over the internet. The downside of experimental fonts is that they are often simply too experimental to work successfully as accessible font choices. Stylish they may be, but readable they are rarely.
Enter the friendly experimental font trend. As designers increasingly prioritise accessibility on websites and apps, fonts need to meet high standards of legibility. The new wave of experimental fonts are much easier on the eye than their predecessors, hinting at an experimental edge with quirky ligatures and details.
These trendy fonts for 2024 will also have a softer, friendlier look that makes them feel approachable—perfect for children’s branding, festival flyers, or family-targeted campaigns.
Font Trend 4: Roll the Credits
Although the SAG-AFTRA strike will delay the release of many anticipated movies, 2024 is still set to be a stellar year for cinema, with Dune: Part 2, Joker: Folie à Deux, Gladiator 2, and The Lord of the Rings: The War of the Rohirrim expected to draw in theater-goers in the months ahead.
As cinema and streaming services become even more diverse, we’re seeing more creative credits and sophisticated graphic design choices being brought to the fore in movies and TV. Perhaps director Wes Anderson’s aesthetic eye has set the trend in motion. Typography has become an integral part of movie and TV entertainment, and our next 2024 font style, Roll the Credits, picks up on the growing synchronization between type and TV.
You can bring a cinematic feel to your designs with these movie fonts and television typefaces that take their inspiration from sci-fi, action thrillers, and edgy dramas. Think bold and condensed, with plenty of quirky noir character.
Font Trend 5: New Baroque
Give your projects an extravagant mood with the New Baroque font trend in 2024. Chunky, cursive styles that make a nod to the 1970s and 1980s will bring a decadent feel to branding for lifestyle, retail, and beauty. Pair them with offbeat neon color schemes to offset the vintage style of these 2024 trending fonts.
One of the many elegant typography trends for 2024, New Baroque fonts tap into 2024’s sophisticated mood, and they translate beautifully to social media campaigns, looking particularly effective teamed with fashion photography.
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Font Trend 6: Condensed Serif
In 2023, we began to see the Condensed Serif font trend start to make a mark in magazine design and websites for luxury brands, but now this subtly stylish 2024 font style will branch out, creating an impact as part of brand identities, print designs, and social media templates.
In line with the generally elegant mood of 2024’s trending fonts, condensed serif fonts are effortlessly stylish and make a nod to an earlier era of editorial design. Team this grown-up font trend with fashion, food, and lifestyle imagery, or use it to bring a stylish point of difference to pull-quotes and headlines on zines, magazines, and social media stories.
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Font Trend 7: Classic Sans Serif
If the New Baroque trend is a little too maximalist for your tastes, another of 2024’s trending fonts might be just the ticket. Introducing the Classic Sans Serif, a 2024 font style that marries vintage-style sophistication with the sleek minimalism of a sans serif typeface.
Strip away the ligatures and excess from script fonts or cursive typefaces to reveal an altogether smoother and simpler result. This is a great 2024 font style for projects which require a little flair and elegance while maintaining a contemporary feel. Try a classic sans serif font for characterful brand identities, like the elegant identity for Convenience Seafood by agency SuperIdea, or use it on website landing pages for a luxurious look.
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Font Trend 8: 90s Editorial
Graphic designers love sans serif fonts for their ability to instantly modernize a layout, bringing sleek impact to magazine spreads or poster designs. The typography trends in 2024 are pointing towards an elegant direction (read: serif), but that’s not to say there isn’t a place for sans serif fonts in 2024.
Inspired by the style of 1990s-era magazines, the 90s Editorial trend is all about high-impact yet sleekly minimalist sans serif typefaces that look best set in classic black and white and attention-seeking uppercase. Tap into a 90s mood by accompanying your sans serif trending fonts with naturalistic photography and geometric, grid-based layouts with plenty of white space.
Conclusion: Font Trends in 2024
As we move away from the eclectic and experimental mood of 2023, we’re seeing a return to classic font styles and simple elegance in 2024. As digital designs seek to become increasingly accessible and brands look to replicate the aesthetic of print in online designs, Classic Sans Serif fonts and the New Baroque type trend fit this elegant mood perfectly.
That doesn’t mean there’s no room for fun, however. Typography trends like K-Fonts are poised to bring plenty of typographic character into branding and social media projects. On the other hand, high-impact fonts inspired by cinema and streaming are set to bring the thrill factor to poster designs and website layouts.
Committed minimalists need not despair—the 90s Editorial font trend is a sleek antidote to maximalist font styles, and it will never fail to bring palate-cleansing style to less-is-more designs.
Ready to use these 2024 font styles in your own projects? Don’t miss the trendy fonts for 2024 that you can find on Envato Elements—here, you'll discover the latest from talented font designers and creative type foundries.
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