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FREELessons: 8Length: 35 minutes

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3.1 Creating Framing Elements

In this lesson we’ll look at how to create framing elements, like borders and badges, for your logo designs.

2 lessons, 04:29


Picking a Style for Your Logo Kit

2.Building Block #1: Icons
2 lessons, 09:23

Sketching and Vectorizing Icons

Refining Your Vector Icons

3.Building Block #2: Frames
1 lesson, 06:11

Creating Framing Elements

4.Building Block #3: Typography
2 lessons, 11:32

Choosing Great Typefaces

Formatting and “Mapping” Typography

1 lesson, 03:10

Your Finished Logo Kit

3.1 Creating Framing Elements

Hi guys, welcome back. You'll find alongside this lesson the resource file called Icons. Which has a trio of finalized icons including the owl that we looked at in the last lesson, and also a deer head and a tree design as well. As before, for this section of the course you can either work with these icons alongside me. Or use your own icons and apply the same sort of techniques that we're looking at here. Okay, so now we've got our icons ready, we've outlined them and united them to make a scalable design. And now we want to move on to the next building block of our logo kit, which is to create framing elements. Now, frames aren't essential for creating logos, you can easily use an icon on its own or you can pair that icon with just a simple piece of typography. But in many cases, particularly with these minimal sorts of logos, a frame is just a really nice way of pulling the design together and making it look really polished. Okay, so let's have a look at where to start with your frames. To make our logo kits really flexible, you can create a set of standard frame shapes that are going to be interchangeable and work with a number of different icons and type arrangements. Let's make a really simple example to start with. Okay, so a frame doesn't have to be a rectangle or a square. It's really anything that's going to frame the focal points of your design, which are the icon and the text. So I'm going to head onto a fresh page, and use the line segment tool to create a nice straight horizontal line across the page, holding Shift down while I do that. And then copy and paste that below, give it a bit of space. You might want to bring out guides and the rulers to make sure you've got the two lines perfectly lined up with each other. And then you can format these to match the style of your icons. So let's set the stroke weight from the stroke panel, does something quite similar too, but a bit less than your icon stroke weight. I'm gonna go for 13, 1 3 points. And adjust the cap to a round cap to match it as well, if you've done that. An easy way to bring over the matching color is to head over to your icons canvas. Select one of the designs and copy and then head back over and paste that in. Go to the Swatches panels menu, choose New Swatch, and OK, and then apply that to the stroke color of the lines. To make this frame work really well for a logo, we can allow for the main brand name between lines. And a little gap below for a sub heading like an establishment year or a motto. So to do that take the Scissors Tool, which is C on your keyboard, and snip once here to the left of the lower line. And then select and delete the right-hand section of the line. And let's copy and paste that short line over to the right side to mirror it. And just as we did with the icons to make this whole thing scalable, select everything and right-click and select Group. Then head up to Objects > Path > and Outline Stroke. Okay, so that's a very, very simple example of a framing element. And I'll give you a little sneak preview of the final product. So this can give you an idea of the kind of layout that you could put together using this sort of frame. Okay, so ready to try putting together another frame? Awesome, so under the framing style is to take a shape and then make this into a usable frame. In Illustrator, you've already got a few ready to use options by using the shape tools which you can find over here in the Tools panel under the Rectangle Tools menu. So circles using the Ellipse Tool, polygons too can look really good, and you've even got a star shape here too which is pretty fun. But you can also make custom shapes using the drawing tools yourself. So let's say we want to create a triangle shaped frame. The easiest way to create custom shapes is to use the pen tool and get very familiar with using guides. So take the pen tool, or hit P, and click once, again, and three times to bring that shape together. Now you want your triangle to be completely even, so bring out a guide from the left-hand ruler to the center point of the triangle. And then select the triangle and bring down a guide from above to the horizontal center point. Now you want to use the Direct Selection Tool which is A to select the left and right hand anchor points and shift those about until it's looking symmetrical. Okay, cool, let's format the stroke weight, make it a bit chunkier, and let's add a dash of color as well. So go to the Swatches panel, choose New Swatch, and make a gold tone by setting the percentage levels to 9, 23, 84, and 24. Let's name it Gold and click OK. Then when you're happy with the frame, head up to Objects > Path > and Outline Stroke, as we did before, okay, super simple. And as an example, here's how that shape might integrate into a whole logo design. So here I've used the Scissors Tool to snip away around the edges of the type and the antlers. To give the effect that the frame is being pushed behind the deer and the type. So I hope that's given you a little taster of how framing elements can add that little extra touch to your logos and how easy they are to make. It can be as simple as a couple of lines or be a shape or a badge or a border. It can have strong angles like this triangle or have a more fluid, curvy design. And each of these frames are going to bring a different quality to your design. In the next video we're going to move onto the final, and a really important building block of your logo kit, and this is typography. So make sure you save your frames document in Illustrator, and I'll see you over in the next section in just a moment.

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