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1.2 Standard Flyer Sizes and Dimensions

What size should a flyer be? Let's learn more about the standard flyer size and the dimensions of professional flyer templates in this lesson. We'll discuss how to create guides, bleed lines, and print-ready file formats in Adobe Photoshop.

1.2 Standard Flyer Sizes and Dimensions

Hello everyone and welcome back to this course. Let's kick things off by getting to know more about standard flyer designs and the formats you'll need to achieve these results. For the purpose of this course, I'll be creating flyers based on what you would normally see with the premium templates on Envato Elements. These templates have been specifically designed to give you print ready files that can be used right away. So what should a standard flyer template include? Start by creating a flyer at the appropriate size. Open Adobe Photoshop and go to File > New. Notice how Photoshop already comes with several amazing presets you can use for print designs. Here are a few standard industry sizes that are commonly used around the world. Depending on your needs, you can choose a print that is tall vertically or horizontally. For both flyers, I'll be using this A4 preset, which I'll then customize even further in the next steps. Flyers can come in other sizes too. Squares, tri-fold brochures and other shapes or printing methods are not uncommon templates. But I would recommend working closely with your printer first to determine which route you should take. So let's customize this A4 template. Originally, the width and height of the template appears in millimeters. Depending on your preferences, you can change this unit of measurement to one you're more familiar with. I'll switch it to inches. This changes the size to 8.2 by 11.6 inches. And many of the preset settings you see here don't need to be changed. We'll keep the portrait orientation, for example, and we'll also need a high resolution of 300 dpi to make sure our design is of great quality. The only other setting I'll change is the color mode. Change the color mode to CMYK. CMYK is the official color model for professional printing. While computers, cameras and other tech display their colors in RGB mode, CMYK has a much more limited reference of colors because our designs will be printed using four color press machines. CMYK stands for cyan, magenta, yellow, and K for black. Feel free to dive into these topics even further for a refresher in standard printing. Next, let's create a new document and begin customizing the template with bleed lines. Professional printing is not a perfect process. Therefore, you'll need to know how much room to give your core design elements so that the printer knows where to cut the paper. I really believe in the power of repetition. For this course, we'll create the bleed lines or crop marks ourselves, then repeat the process for each flyer design. Let's create the crop marks. Create a new layer. Hold Ctrl+R to view the rulers option. You can create guides for your crop marks by dragging guides directly out from the rulers. But since we need guides that are a little more exact, we'll place them using specific numbers. To get these numbers, find out how much bleed you'll need. The standard bleed I'll be using is one-eighth, or 0.125 inches, but feel free to customize it to your printer's specs. For the first two guidelines, we'll leave them at 0.125 inches from the edges of the paper both vertically and horizontally. Then subtract one-eighth from the width and height of the paper to get the remaining values. To place a new guide, go to View > New Guide. Create a Vertical Guideline at a position of 0.125 inches. Then go to View > New Guide again, and now create another Vertical Guideline at 8.143 inches. Repeat the process for the remaining guides. Go to View > New Guide and switch the orientation to horizontal for a horizontal guide. Position the first one at 0.125 inches. Then go back again and position the second guide at 11.568 inches. You can create the crop mocks or bleed lines in the style you like. Lines, borders, and crosshairs are often used for the same thing. Select the Rectangular Marquee tool and make a selection in the upper-left corner. Pan over to the other corners and continue selecting them by holding the Shift key. With all corners selected, right-click and select Stroke. Create a black stroke of two pixels, then deselect the selection. Here are the final crop marks. Keep this layer at the top of the Layers panel and color code it to separate it from the rest. You can also lock the layer for more security. With time, the process will get easier as you remember the rhythm and purpose of these steps. Now that we know more about our settings, let's see how we should organize our file. Join me in the next lesson where we'll talk a little more about file organization.

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