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3.1 Art Deco Flyer Design: Assets and Overview

Our second flyer design is inspired by the vintage Art Deco period of the 1920s. Let's learn more about the flyer with this brief overview of the design and assets we'll use from Envato Elements.

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3.1 Art Deco Flyer Design: Assets and Overview

Hello, everyone. And welcome back to this course. So far, we've completed our first flyer design. Now let's dive into our next project with a quick overview of the resources we'll be using, as well as the general composition. Our second flyer is inspired by the wondrous Art Deco period of the 1920s. During this time, rectangular blocky forms were placed in stylish arrangements, then broken up by curvy elements for more ornamentation. As a result the Art Deco style became known for its over-the-top stylized nature which spilled into fashion, art, and architecture. So how will use these elements in our next design? To embody this time period, we'll be using this set of amazing Islamic art vector patterns from Invado Elements. Although it's not originally inspired by the Art Deco era, a few of the patterns from this set will certainly blend well into the theme. For the final design, we'll be using the Islamic art pattern numbered 29. This pattern reminds me of the cool style of Art Deco architecture in particular. And by adjusting the line weight even further, we'll be able to achieve a sleek and sophisticated background inspired by this era. To sell this theme even further, let's explore the different fonts we'll be using. Since this flyer is especially made for birthday events, I've gone with a few decorative styles to match the celebratory theme. The main font we'll be using is Rolla Regular. An Art Deco font with tall geometric letters, this font will match the bold style of this time period. The next font we'll use is Bambi, this calm brush script features wide loops and a bouncy baseline. We'll only use it for one word but the casual brush style has just enough creative flair to break up some of the rigid nature of geometric designs. To keep in line with our theme even more, let's incorporate another Art Deco font like this Grodna style. Inspired by the posters and signs found in the Art Deco capital of Eastern Europe, this font has been handcrafted for a clean and elegant result. Since it's a lot more subdued in tone than the other fonts, we'll be able to use it for our main event details, including the event time, date, and music features. One important note to keep in mind about this font is the special characters that appear for the letter o. The lowercase o has a line underneath it. While this does add to the overall style of the flyer, it's only achievable by making sure the letter is not capitalized. If it is, it will appear as a regular letter without the additional decoration. Now for the composition. For both flyers in this course, I've specifically developed a composition that is relatively similar. Many of the elements in the Art Deco design are centered just like the ones in the music festival flyer. The shapes are similar too. The large circular elements will help draw in our viewers, while the rectangular sections house any important details for your special event. Now that we have a good idea of what to expect, let's move on to the design. So join me in the next lesson of this course where we'll create this fantastic Art Deco birthday flyer.

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