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How to Create a Black Friday Instagram Template

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What You'll Be Creating

Maximize your Black Friday sales by following this Adobe InDesign tutorial, and you'll be well on your way to a successful business in no time. Throughout this tutorial, you will learn how to create a Black Friday background, apply a Black Friday text effect, and add graphic elements to complete your Instagram ad template.

If you're looking for a shortcut, you've come to the right place! Check out this Black Friday Instagram sale template. Envato Elements has a vast collection of Black Friday Instagram templates that will help you make your stories extra creative and impactful.

Black Friday sales instagram storiesBlack Friday sales instagram storiesBlack Friday sales instagram stories

What You'll Learn in This Black Friday Instagram Sale Template Tutorial

  • How to create a Black Friday background
  • How to apply text effects in InDesign
  • How to add graphic elements to a Black Friday Instagram ad post template

What You Will Need to Create a Black Friday Instagram Sale Post Template

1. How to Create a Black Friday Background

Step 1

Create a new document in InDesign by going to File > New. Change the dimensions to 1080 px x 1920 px and 36 px Margins.

Create a new documentCreate a new documentCreate a new document

Step 2

Open the 11.jpg file from the foil textures folder in Adobe Photoshop. Go to Image > Image Rotation > 90° Clockwise to make the image vertical. Change the color to CMYK by going to Image > Mode > CMYK Color. Lastly, go to Filter > Blur > Gaussian Blur and change the Radius to 42 pixels. Save the file as a TIFF.

Blur foil backgroundBlur foil backgroundBlur foil background

Step 3

Go back to InDesign, select the Rectangle Tool (M), and cover the background. Create a New Color Swatch R0 G0 B0 by selecting the hamburger menu in the top-right corner of the Swatches panel. 

Add black swatchAdd black swatchAdd black swatch

Step 4

Select the Rectangle Frame Tool (F) and create a vertical rectangle that covers the background. File > Place the foil texture we just saved. Increase the size to 137% and change the Opacity to 50%. Change the Mode to Hard Light by going to Object > Effects > Transparency.

Change layer to hard lightChange layer to hard lightChange layer to hard light

Step 5

Create another vertical rectangle frame and fill it with the R0 G0 B0 swatch. Change the Transparency Mode to Hard Light and apply a Radial Gradient Feather.

Add a gradient featherAdd a gradient featherAdd a gradient feather

2. How to Apply Text Effects in InDesign

Step 1

Grab the Type Tool (T) and type "Black Friday" using the Wonder Corner 460 pt font.

Type Black Friday textType Black Friday textType Black Friday text

Step 2

Create a new swatch by selecting the R0 G0 B0 and change the Tint to 28%. Select the new swatch (square plus icon) at the bottom of the Swatches panel. Highlight the word "Black" and create a Gradient using the Paper and 28% tint swatch. Do the same to the word "Friday".

Add text gradientAdd text gradientAdd text gradient

Step 3

Grab the Selection Tool (V) and select the "Black" text frame. Apply a Drop Shadow by going to Objects > Effects > Drop Shadow. Use these settings:

  • Mode: Multiply | R0 G0 B0 | Opacity: 100%
  • Distance: 20 px
  • X and Y Offset: 14.142 px
  • Angle: 135°
  • Size: 90 px 
  • Spread: 20%
  • Noise: 0%
Add a drop shadowAdd a drop shadowAdd a drop shadow

Step 4

Create a New Color Swatch using the colors R126 G213 B241 in the Swatches panel. Add an Inner Shadow layer effect. Use these settings:

  • Mode: Multiply | R126 G213 B241 | Opacity: 75%
  • Distance: 7 px
  • X Offset: 3.5 px
  • Y Offset: 6.062 px
  • Angle: 120°
  • Size: 18 px 
  • Choke: 0%
  • Noise: 0%
Add Inner shadow effectAdd Inner shadow effectAdd Inner shadow effect

Step 5

Add an Inner Glow layer effect. Use these settings:

  • Mode: Normal | Paper swatch | Opacity: 75%
  • Technique: Softer
  • Source: Edge
  • Size: 12 px
  • Noise: 0%
  • Choke: 0%
Add a inner glowAdd a inner glowAdd a inner glow

Step 6

Select the "Friday" text frame and apply the Inner Shadow and Inner Glow settings we used previously.

Friday text effectsFriday text effectsFriday text effects

3. How to Add Graphic Elements to a Black Friday Instagram Story

Step 1

Grab the Rectangle Tool (M) and make a banner. Fill it with the baby blue swatch. Take the Type Tool (T) and type "Supplies Limited" using the Engine 29 pt font. Copy (Command-C) and paste (Command-V) this banner and place it at the bottom of the Black Friday story. Move the banners to the back, underneath the radial gradient layer (Command-[).

Add limited supplies bannerAdd limited supplies bannerAdd limited supplies banner

Step 2

Open the gold foil numbers and percent sign PSD files in Photoshop. Delete all the other layers besides the gold balloon layers. Change the mode to CMYK by going to Image > Mode > CMYK Color. Save the file as a TIFF. File > Place the foil balloons in InDesign.

Place gold foil balloonsPlace gold foil balloonsPlace gold foil balloons

Step 3

Add a Drop Shadow to each of the numbers and percent signs. Use these settings:

  • Mode: Multiply | R0 G0 B0 | Opacity: 75%
  • Distance: 10.023 px
  • X Offset: -6.443 px
  • Y Offset: -7.678 px
  • Angle: -50°
  • Size: 63.788 px 
  • Spread: 0%
  • Noise: 0%
Add shadow to balloonsAdd shadow to balloonsAdd shadow to balloons

Step 4

Create a New Color Swatch R214 G154 B0. Using Wonder Corner 120 pt, type the word "OFF". Select the Rectangle Tool (M) and create two diamond shapes.

Add off textAdd off textAdd off text

Step 5

Add the promotional code in the bottom left corner along with the website using Wonder Corner 80 pt and 120 pt and Pulse 30 pt.

Add code textAdd code textAdd code text

Step 6

Bring up the document grid by clicking Command-'. Make a tag shape using the Pen Tool (P).

Create price tagCreate price tagCreate price tag

Step 7

Create a circle using the Ellipse Tool (L) and place it at the top of the price tag. Duplicate (Command-C and Command-V) the circle and put it to the side. Bring up the Pathfinder panel (Window > Object & Layout > Pathfinder) and select the price tag and circle. Select the Subtract icon.

Add price tag circleAdd price tag circleAdd price tag circle

Step 8

Take the duplicated circle we put to the side, and change the Fill to None and the Stroke to Paper swatch. Change the Stroke Weight to 9 pt.

Add price tag strokeAdd price tag strokeAdd price tag stroke

Step 9

Open the brown texture in Photoshop. Change the image to CMYK by going to Image > Mode > CMYK Color. Go to Image > Image Size. Change the Resolution to 300 and make sure Resample is unchecked. Press OK and save the file as a TIFF.

Add price tag textureAdd price tag textureAdd price tag texture

Step 10

Select the price tag in InDesign and File > Place the brown texture we just saved as a TIFF. Change this layer's Transparency to Multiply.

Change layer to multiplyChange layer to multiplyChange layer to multiply

Step 11

Move the tag layer so that it's underneath the 50% balloons. Add the date of your Black Friday sale to the price tag using the Pulse font.

Add price tag dateAdd price tag dateAdd price tag date

Step 12

Take the Pen Tool (P) and make the string for your price tag. Change the Stroke Type to Wavy, the Weight to 11 pt, and the color to blue.

Create price tag stringCreate price tag stringCreate price tag string

Step 13

Open the tape stickers in Illustrator. Copy (Command-C) and paste (Command-V) the badge into InDesign. Add the brown texture to the badge and type the words, "Biggest Sale Ever!"

Add badgeAdd badgeAdd badge

Step 14

Open the smart TV in Photoshop. Change the Color Overlay of the screen to #152532 by Double-Clicking the layer and selecting Color Overlay. Delete the background layer and change the color mode to CMYK. Save it as a TIFF. File > Place this file in InDesign at the bottom of the Instagram ad template.

Add tv to Black FridayAdd tv to Black FridayAdd tv to Black Friday

Step 15

Open the train-ticket.svg file in Illustrator. Copy (Command-C) and paste (Command-V) it into InDesign. Add the price and discounted price to the TV using the Pulse font. Add a gold 4 pt stroke using the Pen Tool (P).

Add tv priceAdd tv priceAdd tv price

Step 16

Create another badge with the words "Special Buy". Add a Drop Shadow layer effect using these settings:

  • Mode: Multiply | R0 G0 B0 | Opacity: 32%
  • Distance: 4 px
  • X and Y Offset: 2.828 px
  • Angle: 135°
  • Size: 13 px 
  • Spread: 0%
  • Noise: 0%
Add special badgeAdd special badgeAdd special badge

Great Job! You're Done!

Now that you've learned how to create an Instagram story sale template in InDesign, you need somewhere to display it. Head on over to Placeit and give your design the mockup it needs, like this hand holding a silver iPhone.

Black Friday mockupBlack Friday mockupBlack Friday mockup

5 Black Friday Instagram Templates

Black Friday is approaching, and it's time to get your social media marketing strategy in order. I've compiled some of the best Instagram ad post templates for you, so you can create a beautiful and engaging feed in just minutes.

1. Black Friday Simple Instagram Story (AI, EPS)

Black Friday Simple Instagram StoryBlack Friday Simple Instagram StoryBlack Friday Simple Instagram Story

Black Friday is one of the busiest days of the year for retail stores, and a Black Friday template for Instagram can be a great tool. This Instagram story sale template will help you promote your products through social media, reach out to new customers, and generally generate more revenue. 

2. Black Friday Sale Instagram Stories (FIG, PSD, SKETCH, XD)

Black Friday Sale Instagram StoriesBlack Friday Sale Instagram StoriesBlack Friday Sale Instagram Stories

Your Black Friday promotions will be popping with this template! You'll find it easy to fill in this Instagram ad template PSD with photos or graphics, and move text as needed to create eye-catching graphics on your store's feed.

3. Black Friday: Instagram Post & Story Templates (PSD)

Black Friday - Instagram Post & Story TemplatesBlack Friday - Instagram Post & Story TemplatesBlack Friday - Instagram Post & Story Templates

With Black Friday's popularity rising every year, you need to make sure you're on top of your promotions. Get this Instagram sale post template designed just for Instagram to make your promotions stand out and give you the most exposure possible during the busiest retail day of the year.

4. Black Friday Instagram Posts + Stories (AI, EPS, PSD, SKETCH)

Black Friday Instagram Posts + StoriesBlack Friday Instagram Posts + StoriesBlack Friday Instagram Posts + Stories

Display your Black Friday Instagram story feed template sale to the world. This layout is perfect for those who want their ads to stand out during this busy shopping season. It's simple, sleek, and modern, with bright colors.

5. Black Friday Instagram Post Template (PSD)

Black Friday Instagram Post TemplateBlack Friday Instagram Post TemplateBlack Friday Instagram Post Template

This Black Friday, it's time to get the most out of your Instagram marketing. This Instagram ad template PSD file will make Instagram marketing easier than ever before. This Black Friday template for Instagram is great for promoting sales and promotions for Black Friday. Simply add your own text and images, and you're ready to go!

More Ways to Create Black Friday Instagram Story Feed Templates!

Ready for Black Friday? I can't wait to see all the amazing deals you've got in store! But before we get there, there are a few more things you need to know about how to do it right. I've compiled a list of my favorite resources for creating the perfect Black Friday Instagram story, so you can make sure your followers are feeling just as good about this year as they did last.

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