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How to Make a Sales Flyer Template in InDesign

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Final product imageFinal product imageFinal product image
What You'll Be Creating

In this tutorial, you’ll learn how to make a flyer in Adobe InDesign. Flyer templates are quick and simple to create, and this sales flyer template will help you promote your sale event in style. 

To create your flyer design, you’ll need access to Adobe InDesign and about half an hour to spare.

Looking for a different style of flyer? These InDesign flyer templates are quick and easy to customise with your own text. Don't miss these conference and event flyers on GraphicRiver and Envato Elements, which come in a huge range of customisable business-friendly styles.

Or you could take the easy road and use one of these amazing online flyer templates:

What You’ll Need to Create Your Flyer Design

As well as access to InDesign, you’ll also need to download and install the following fonts:

You’ll also need to download these graphics:

1. How to Set Up the InDesign Flyer Template

Step 1

Open InDesign and go to File > New > Document.

To set the flyer dimensions, choose Letter for the page size and uncheck Facing Pages. Set the Margins to 0.5 in and add a Bleed of 0.25 in, before clicking Create.

new documentnew documentnew document

Step 2

Expand the Layers panel (Window > Layers) and double-click on Layer 1, renaming it Beach

Create four more new layers in this order: Price Tags, Wave, Type, and finally, Texture

new layernew layernew layer

Then lock all the layers except Beach, which we’ll work on first. 

beach layerbeach layerbeach layer

Step 3

Expand the Swatches panel (Window > Color > Swatches) and choose New Color Swatch from the panel’s main menu. 

Set the Color Mode to CMYK, and the levels below to C=100 M=80 Y=47 and K=54. 

Click Add and Done.

Create two more new swatches: 

  • C=68 M=0 Y=32 K=0 
  • C=0 M=17 Y=62 K=0
new swatchnew swatchnew swatch

2. How to Create a Beach Effect for Your Flyer Design

Step 1

Select the Pencil Tool (N) and trace the bleed edge of the page around the top-left corner, joining the shape up with a loose, wavy line diagonally across the corner. 

pencil toolpencil toolpencil tool

Switch to the Smooth Tool (inside the Pencil Tool’s drop-down menu), and click and drag across the line, smoothing out the wave. 

smooth toolsmooth toolsmooth tool

Set the Fill Color of the shape to your new yellow swatch, and the Stroke Color to [None].

fill color yellowfill color yellowfill color yellow

Step 2

Expand the Beach layer in the Layers panel and click to highlight the <path> element inside the layer. 

Drag this down onto the Create New Layer icon at the bottom of the panel to duplicate it. 

create new layercreate new layercreate new layer

Unlock the Wave layer, and select and drag the copy of the <path> element, dropping it into the Wave layer. 

wave layerwave layerwave layer

Then lock the Beach layer. 

beach shape yellowbeach shape yellowbeach shape yellow

Step 3

On the yellow shape now sitting on the Wave layer, Right-Click > Transform > Rotate 180 Degrees. 

rotate shaperotate shaperotate shape

Move the shape down to the bottom-right corner, scale it up a little, and change the Fill Color to your new turquoise swatch. 

wave shapewave shapewave shape

3. How to Add Price Tags to Your Flyer Template

Step 1

Open the Labels and tags illustration in Illustrator or an alternative vector program. 

Isolate the simple price tag shape in the top-left corner, and Edit > Copy it. 

price tag imageprice tag imageprice tag image

Back in InDesign, lock the Wave layer and unlock the layer below, Price Tags.

Edit > Paste the vector onto the page, and position it centrally and at large-scale. Adjust the Fill Color to your new red swatch. 

price tag pastedprice tag pastedprice tag pasted

Step 2

Copy and Paste the price tag repeatedly, scaling these copies down and scattering them across the central, blank area of the flyer. 

price tag shapeprice tag shapeprice tag shape

4. How to Format Type on Your Flyer Design

Step 1

Lock the Price Tags layer and unlock the Type layer.

Use the Type Tool (T) to create a small text frame at the top-left corner of the page. Type in an introductory line, and set the Font to George Sans Bold, Size 27 pt and All Caps.


Step 2

Create a large text frame directly below, typing in ‘SALE’ and setting the Font to Citrus Gothic Regular, Size 200 pt. 

sale textsale textsale text

Step 3

Set a text frame in the bottom-right corner for a date, setting the Font to George Sans Bold, Align Right, and a [Paper] Font Color. 

dates of eventdates of eventdates of event

You can add the logo or title of your business in the top-right corner, setting the Font to George Sans Bold, Align Right, and a red Font Color. 

logo businesslogo businesslogo business

Step 4

Create a new text frame over the top of the large price tag, and type in a percentage. 

Set the Font to Citrus Gothic Regular, Size 105 pt, and a [Paper] Font Color. 

percentage textpercentage textpercentage text

Rotate the frame slightly so that it fits neatly inside the price tag shape. 

rotated text framerotated text framerotated text frame

Add an ‘UP TO’ smaller text frame above this, also set in Citrus Gothic. 

up to textup to textup to text

Step 5

Copy and Paste the percentage text frame, and scale it down using the Free Transform Tool (E), adding one to each price tag shape on the flyer. 

percentage textpercentage textpercentage text
completed designcompleted designcompleted design

5. How to Add Texture to Your Flyer

Step 1

Lock the Type layer and unlock the top layer, Texture.

Use the Rectangle Tool (M) to create an image frame across the whole page. 

image frameimage frameimage frame

Then File > Place, and navigate to one of the pale texture images inside the pack of Stucco seamless textures you downloaded earlier. 

texture imagetexture imagetexture image

Step 2

With the image frame selected, head up to Object > Effects > Transparency. Set the Mode to Multiply, and bring the Opacity down to 45%.

Then click OK to exit.


6. How to Export Your Flyer for Printing

Step 1

When you’ve finished working on your flyer, head up to File > Export. 

Choose Adobe PDF (Print) from the list of options in the Format menu, give the file a name, and click Save

In the Export Adobe PDF window that opens, select Press Quality from the Preset menu at the top. 

press qualitypress qualitypress quality

Step 2

Click on Marks and Bleeds in the window’s left-hand menu. 

Check both All Printer’s Marks and Use Document Bleed Settings, before clicking Export

export pdf bleedexport pdf bleedexport pdf bleed

InDesign will generate a press-ready PDF that you can send straight off to be professionally printed. Great job!

Conclusion: Your Finished Sales Flyer

Your sales flyer template is finished and printed, and ready for sending out to promote your event. Awesome work!

final flyerfinal flyerfinal flyer

In this tutorial, you’ve picked up some handy skills for applying to InDesign and other print projects in the future. 

Looking for a different style of flyer? Discover these conference and event flyers on GraphicRiver and Envato Elements, which come in a huge range of easy-to-edit, business-friendly designs.

Don't miss these other InDesign flyer and brochure tutorials:

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