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30 Free Instagram Templates (Post, Story, and More!)

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If you want to up your Instagram game, you've got to post the most polished and eye-catching images you can. One of the best ways to do that consistently without spending tons of time and money on photoshoots is to use Instagram templates.

30 Free Instagram Templates30 Free Instagram Templates30 Free Instagram Templates

Today, we showcase 30 gorgeous and 100% FREE templates for Instagram from Placeit. 

What Is Placeit?

Placeit is an online design generator that makes professional branding, promotion and marketing tools accessible to everyone. It provides both design novices and those with more experience with high-quality designs, logos, videos and mockups that they can customise online and download in a matter of minutes. This means that you can design all your branding and marketing materials directly from your browser, without needing complicated software.

PlaceitPlaceitPlaceit

Placeit is designed to suit a range of budgets, so you can sign up for either a low monthly or a yearly plan that will give you access to unlimited design resources. If you're on a strict budget and can only afford to buy one digital resource at a time, rather than use the monthly or yearly plan, you can create the resource you want and pay a small fee to download just that resource.

Not only does Placeit offer premium resources at bargain prices, it also gives away tons of awesome FREE resources every month. That's what we're looking at in this article.

How to Find Free Instagram Templates and Customise Them

1. Go to Placeit.net > Designs > Freebies

Go to Placeit.net > Designs > FreebiesGo to Placeit.net > Designs > FreebiesGo to Placeit.net > Designs > Freebies

2. Choose Instagram, Instagram Post or Instagram Story Templates

You will see a FREE banner in the corner of each free item to let you know that the item you've chosen is 100% free.

Choose Instagram, Instagram Post or Instagram Story TemplatesChoose Instagram, Instagram Post or Instagram Story TemplatesChoose Instagram, Instagram Post or Instagram Story Templates 

3. Click on the Template You Like to Open It

Click on the Template You Like to Open itClick on the Template You Like to Open itClick on the Template You Like to Open it

4. Customise the Template Using the Controls on the Right 

Start at the bottom and choose your background image. Then select a colour for your background. 

Customise the Instagram Template's BackgroundCustomise the Instagram Template's BackgroundCustomise the Instagram Template's Background

Next, choose the image you'd like to occupy the centre of the template or upload your own photo.

Customise the Instagram Template Main ImageCustomise the Instagram Template Main ImageCustomise the Instagram Template Main Image

Now move on to add your colour scheme.

Customise the Instagram Template's Colour SchemeCustomise the Instagram Template's Colour SchemeCustomise the Instagram Template's Colour Scheme

3. Customise the Template Using the Controls on the Left

This is where you will enter your text for your Instagram template. You can also change the font and font colour for your text here and upload a logo if you have one.

Customise the Instagram Template TextCustomise the Instagram Template TextCustomise the Instagram Template Text

4. Download Your Instagram Template

When you have added all your text and are happy with your design, hit the Download button to download your free template. 

Download the Instagram TemplateDownload the Instagram TemplateDownload the Instagram Template

Now that you know how to find and customise Instagram templates for free at Placeit, let's look at 30 of the best free Instagram templates available there. 

30 Free Instagram Templates

These templates are free at the time of publishing, but offers change periodically, so if you visit the site and they are no longer free, please know that there'll be plenty of alternative free options you can choose in their place. 

Free Template For Instagram Lifestyle

Free Template For Instagram LifestyleFree Template For Instagram LifestyleFree Template For Instagram Lifestyle

If your speciality is food or healthy living, this is the perfect free Instagram post template for you. To create consistent branding, use the same template for each post, but change the background images, accent colours, and text for visual variety. 

Instagram Page Template Free

Instagram Page Template FreeInstagram Page Template FreeInstagram Page Template Free

Baby, baby! Celebrate Mother's Day, Birthdays, Anniversaries, or any event with this darling Instagram page template that's totally free. You can change the background and colour scheme, upload your own photo and text, and voila! The perfect Instagram template free and ready to download. 

Instagram Templates Free

Instagram Templates FreeInstagram Templates FreeInstagram Templates Free

Do you often promote blog posts on your Instagram account? Then this free Instagram post template is perfect for you. You can add any colours that work with your own brand, add text, change the font, and that's it. 

Instagram Ad Template Free

Instagram Ad Template FreeInstagram Ad Template FreeInstagram Ad Template Free

Wow your audiences with this eye-catching Instagram ad template that's free to use as often as you like. It features a central image of your choosing surrounded by a border—change the colour as you wish—with a delicious palm frond shadow. What's not to love?

Free Instagram Post Template for Follower Count

Celebrate your expanding follower count with this awesome design. The free template for Instagram offers a plethora of beautiful banners. Experiment to find the one you like the most, add your text and your favourite colours, and you're done. 

Free Template for Instagram

Free Template for InstagramFree Template for InstagramFree Template for Instagram

Foodies—and there are a lot of you out there—will love this gorgeous Instagram page template that's free to customise and download. Add your stunning food photos to the right and your text to the left, and impress your fans with your design skills.

Free Instagram Post Template for Gamers

Free Instagram Post Template for GamersFree Instagram Post Template for GamersFree Instagram Post Template for Gamers

Gamers! We've got a number of free templates for Instagram for you too. Check out this wonderful design that you can customise in so many ways to suit your specific tastes and need. Try it out today!

Free Instagram Post Template for Pride Celebration

Free Instagram Post Template for Pride CelebrationFree Instagram Post Template for Pride CelebrationFree Instagram Post Template for Pride Celebration

Celebrate your love with the awesome Free Instagram Post Template for Pride Celebration. This striking template is exactly what you need to make your followers sit up and take notice. 

Free Instagram Post Template New Collection

Free Instagram Post Template New CollectionFree Instagram Post Template New CollectionFree Instagram Post Template New Collection

Minimalist, are you? Placeit's got plenty of free templates for Instagram for you too. Feast your eyes on this lovely design with its papery textured frame overlaid with a gorgeous shadow. All you need to do is drop your own photo in and change the text, but of course you can do much more if you want to. 

Instagram Ad Template Free

Instagram Templates FreeInstagram Templates FreeInstagram Templates Free

This Instagram ad template that's free to download is just what you need to call attention to your specials and offers. Just imagine your own terrific image in the centre of this template. Wait! Why imagine when you can go ahead and upload it?

Instagram Page Template Free

Instagram Page Template FreeInstagram Page Template FreeInstagram Page Template Free

Everything about this free Instagram template says stunning. The colours, the font, the graphic, and of course the central image. This is a template that's guaranteed to wow your followers, and it's absolutely free. Upload your own image and prepare to dazzle. 

Free Instagram Post Template With Floral Illustration

Free Instagram Post Template with Floral IllustrationFree Instagram Post Template with Floral IllustrationFree Instagram Post Template with Floral Illustration

Speaking of dazzling images, how about this one? This is the very same template that I used above to show you how easy it is to customise a Placeit Instagram template. Why not give this mockup a try to see what you come up with? It's totally free. 

Free Instagram Post Template for Giveaway 

When you have a giveaway, you want to call as much attention to it as possible, and the best way to do that is with an Instagram post template like this one. Just pop your image in, change the text, and you're ready to go.

Instagram Ad Template Free

Instagram Ad Template FreeInstagram Ad Template FreeInstagram Ad Template Free

Make sure your ads gather as much attention as possible when you use an Instagram ad template that's free, like this one. What's great about these templates at Placeit is that you can customise them extensively to reflect your own taste and style. 

Free Instagram Story Templates With Quotes

Free Instagram Story Templates with QuotesFree Instagram Story Templates with QuotesFree Instagram Story Templates with Quotes

Let's move on now to free Instagram story templates. Quotes show no sign of ending their hold on social media, and if posting them is your thing, you'll need a terrific template like this one to make them even more special.

Free Instagram Story Templates (Fashion)

Free Instagram Story Templates (Fashion)Free Instagram Story Templates (Fashion)Free Instagram Story Templates (Fashion)

Fashionistas will love this free Instagram story template. Use it to advertise your new favourite looks—or, if you're a business owner, your next sales event. 

Free Instagram Story Templates With Cool Overlay

Free Instagram Story Templates with Cool OverlayFree Instagram Story Templates with Cool OverlayFree Instagram Story Templates with Cool Overlay

For those who want to take their fashion stories to another level, this free Instagram story template has a few more bells and whistles. Check it out to see what it can do.

Free Instagram Story Templates

Free Instagram Story TemplatesFree Instagram Story TemplatesFree Instagram Story Templates

How fun is this free Instagram story template? Use the template as a jumping-off point to create all sorts of fun posts for your stories. 

Free Instagram Story Templates With Latte Graphic

Free Instagram Story Templates with Latte GraphicFree Instagram Story Templates with Latte GraphicFree Instagram Story Templates with Latte Graphic

This gorgeous graphic is just what you need to open the day's postings with. Use as is or customise to create your own one-of-a-kind look.

Free Instagram Story Templates With Leaf Shadow

Free Instagram Story Templates with Leaf ShadowFree Instagram Story Templates with Leaf ShadowFree Instagram Story Templates with Leaf Shadow

The elongated rectangular shape of Instagram stories doesn't have to complicate your life, if you use a free Instagram story template like this one that can help you create an attractive frame for your square images. 

Free Instagram Story Template With Home Workout

Free Instagram Story Template with Home WorkoutFree Instagram Story Template with Home WorkoutFree Instagram Story Template with Home Workout

With Covid-19 still breathing down our necks in 2021, working out from home is the right thing to do. If you want to help other quarantined souls find their at-home workout rhythm, this is an excellent free Instagram story template for you. 

Free Instagram Story Template With Dog

Free Instagram Story Template with DogFree Instagram Story Template with DogFree Instagram Story Template with Dog

This free Instagram story template is in a similar vein to the one above. It provides an attractive frame you can use to help others take better care of themselves in whatever way you know how.   

Free Instagram Story Template for National Celebrations

Free Instagram Story Template with 5 de Mayo ThemeFree Instagram Story Template with 5 de Mayo ThemeFree Instagram Story Template with 5 de Mayo Theme

Is there a national celebration coming up in your country that you want to celebrate? This free Instagram story template should do the trick. Upload your own national icons and photos that are important to you, change the colour scheme and text, and your job is done.

Free Instagram Story Template for Special Events

Free Instagram Story Template for SaleFree Instagram Story Template for SaleFree Instagram Story Template for Sale

Big events like sales and giveaways deserve a big splash. Make your big splash with this free Instagram story template. The layout has been perfected for you. All you need to do is add your own details.

Free Instagram Story Template for Local Business

Free Instagram Story Template for Local BusinessFree Instagram Story Template for Local BusinessFree Instagram Story Template for Local Business

Celebrate your community—whichever one you identify with—with this terrific free Instagram story template. Why spend time and money creating an Instagram mockup from scratch when you can customise this one and download it in seconds!

Free Instagram Story Template for Clothing Brand

Free Instagram Story Template for Clothing BrandFree Instagram Story Template for Clothing BrandFree Instagram Story Template for Clothing Brand

Yeah, fashionistas will love this free template for Instagram, but the truth is, it can be used for all sorts of industries, not just fashion. The sky's the limit, as they say. 

Free Instagram Story Template With Floral Background

Free Instagram Story Template with Floral BackgroundFree Instagram Story Template with Floral BackgroundFree Instagram Story Template with Floral Background

Use this free Instagram story template to celebrate Mother's Day or anniversaries, birthdays, and any other type of celebration that's important to you.

Free Instagram Story Template for Tips

Free Instagram Story Template for TipsFree Instagram Story Template for TipsFree Instagram Story Template for Tips

Got tips? Well, here's a perfect way to share them in your Instagram stories. The free Instagram story template offers gorgeous graphics to which you just need to add your text to create the perfect post for your stories.

Instagram Story Video With Minimalist Frame

Placeit also offers stunning free Instagram story videos you won't be able to resist, like this animated frame that you can use for all sorts of purposes, from quotes, sales, special events, and celebrations.

Instagram Story Video With Sliding Banners and Titles

Customising your free Instagram story video template is as easy as customising the still image templates. It's just a matter of adding your images, changing the text and colour scheme, and then hitting Play All to preview your changes, before downloading your free video. Easy peasy!

15 Best Premium Instagram Templates

Now that you know how to find free Instagram templates at Placeit, we're going to take a peek at 15 of the Best Premium Instagram Templates available at Placeit. These are ones you have to pay a small fee for, and of course you may decide to sign up for a monthly or yearly membership, which is really a great deal as you can download as many templates and other resources as you want, as often as you want.

Instagram Page Template

Instagram Post TemplatesInstagram Post TemplatesInstagram Post Templates

Check out this gorgeous Instagram template. It offers a number of stunning backgrounds and banners for your quotes and other text.

Instagram Template

Instagram TemplateInstagram TemplateInstagram Template

Put out daily reminders in style with this cool Instagram post template. Upload your own image or use one of the gorgeous stock images on offer, add your text, and voila!

Instagram Post Template

Instagram Post TemplateInstagram Post TemplateInstagram Post Template

Here's another fab Instagram template that offers a beautiful combo of image, graphic, and text. Your followers will be wowed.

Instagram Post Templates With Flowers

Instagram Post Templates with FlowersInstagram Post Templates with FlowersInstagram Post Templates with Flowers

Offer your specials with a bit of panache when you use the awesome Instagram Post Templates With Flowers. Use the Placeit design generator to make this template your own.

Instagram Stories Template With Framed Photo

Instagram Stories Template with Framed PhotoInstagram Stories Template with Framed PhotoInstagram Stories Template with Framed Photo

Placeit offers some stunning premium Instagram stories templates as well, like this one. It's super cool and minimalist, and your followers will love your new style when you start using these Placeit templates.

Instagram Story Template With Creative Challenge

Instagram Story Template with Creative ChallengeInstagram Story Template with Creative ChallengeInstagram Story Template with Creative Challenge

Challenges are all over social media, so you've got to make sure that yours stands out from the crowd. The best way to do so is with one of these striking Instagram story templates.

Instagram Story Template for Easter

Instagram Story Template for EasterInstagram Story Template for EasterInstagram Story Template for Easter

The only thing cuter than an Easter bunny is an Easter bunny Instagram story template. Wouldn't you agree? I bet your followers would. 

Instagram Stories Template

Instagram Story TemplateInstagram Story TemplateInstagram Story Template

Share your recipes in style with this Instagram story template? Never has creating a professional Instagram template been so easy. 

Treat Yourself Instagram Story Template

 Treat Yourself Instagram Story Template Treat Yourself Instagram Story Template Treat Yourself Instagram Story Template

Self-care certainly took off in 2020 with the arrival of Covid, and really it is something that should continue long after Covid is gone. If you agree, this is a template you'll want to keep in your toolbox.

Fashionable Instagram Story Video

Video doesn't have to be complicated to be good or effective, and this template proves that. Just add your eye-catching images and text, and it's ready to share with your fans. 

Fun Instagram Story Video

Animation is alluring, and you'd be surprised what it can do to bring life to your still photos. But don't worry—you don't have to learn animation to use animation. Instagram story templates like this one are all you need.

Fashion Themed Instagram Story Video

Here's another cool example of how animation can transform your still images when you use an Instagram video story template.

Wedding Vendor Instagram Story Video

Share your wedding bliss or your wedding business with your followers when you use this Instagram story template. Go ahead! Try it out today!

Instagram Story Video With Dynamic Transitions

This stunning template is everything you need to turn up the heat on your InstaStories. Just upload your photos, add your text, and let Placeit's software do the rest. Your followers will think you're a genius. And, of course, you are.

Instagram Story Video for Travel Blogger

Travel Instagrammers, we haven't forgotten you. There are plenty of Instagram video templates designed with you in mind, and this is just one of them.

Get Your Free Instagram Template Today

Well, that's it for the best Instagram templates—both free and premium—from Placeit. Head on over, download your favourite Instagram template, and create something beautiful.

And if you're interested in other designs and cool mockups, check out these roundups of the best resources available at Placeit:

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