Amnesty, World Vision, Make Poverty History: important and powerful organizations with equally powerful logos. In this post, we deconstruct 25 logos for organizations that make a positive difference in the world, particularly through fighting poverty.
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ONE is an advocacy and campaigning organization uniting the world against extreme poverty. Their logo along with advertising campaigns relate to their clear and concise messages that present the hard facts. Using a strong capitalized typeface and imagery in black and white they focus on presenting their serious message without glamor.
Bread for the World
Bread for the World is a US based collective with aims to change the policies that are currently in place that allow hunger and poverty to persist. Their logo combines a mix of icons including the Ichthys symbol relating to the Christian faith of its members and the shape of a slice of bread highlighting the focus on food.
Feed the Children
Feed the Children is an international non-profit organization with a mission to deliver food, medicine and clothing to individuals, children and families who lack these essentials due to famine, war, poverty or natural disaster. Their logo represents the joining of hands around the world to help those in need.
Child Poverty Action Group
Child Poverty Action Group is a leading charity campaigning for the abolishment of child poverty in the UK. Their logo represents the nature of a campaign with their name presented as a strong message and reminds us of placards often used in protests.
Muslim Aid is a British based charity with objectives to relieve the poor, elderly and children in need around the world. Their logo makes use of the crescent moon, a symbol of Islam.
One World Trust
The One World Trust promotes education into changes required to eradicate poverty, injustice, environmental degradation and war. Although not officially stated, the logo appears to relate to the four main focuses of accountability, peace, security and sustainable development through color. The logo also appears to form the illusion of a cylindrical shape which could represent the O of One.
Tearfund is a leading Christian relief and development charity who works with a global network of churches to help eradicate poverty. Their logo makes use of the Christian cross in the form of a T, linking to the background of faith behind the organization.
Transaid tackles poverty and disadvantage by building transport skills and knowledge in the developing world. Their logo makes great use of visual imagery showing the shapes of feet merging into tyre treads, directly relating to the nature of the organization.
Wateraid is an international non-profit organization dedicated to helping people escape poverty and disease caused by living without safe water and sanitation. Their logo makes a direct connection to this focus on water with the use of a water drop graphic. The use of cyan also helps establish a link with the color blue being commonly associated with water.
Africa Now tackles poverty in Africa by helping small scale producers and promoting ethical trade. Their concentration on working with people is represented in their logo with the simplified icon of a human figure, inside of which is the outline of the African continent.
Afrikids is a child rights organization that works with communities in Ghana to improve the quality of life for rejected and vulnerable children. Their logo uses child-like typography to relate to the young people with earthy browns and an icon of the sun which are commonly associated with Africa.
ADRA aims to empower the poor around the world with skills, resources and opportunities to live a better life. Their logo uses the lines of longitude and latitude to symbolize the globe and includes iconic figures joining hands around the world to reflect the joining of people to help others worldwide.
Actionaid has a 35 year history of fighting poverty, focusing on HIV and Aids, food and hunger, women’s rights and education. Their logo uses a brash red and an exclamation mark in the place of the letter I to showcase the forward moving actions taken against poverty.
Shelter is a British charity that campaigns to end homelessness and bad housing. Their logo uses the iconic shape of a house combined with the letter H to link the logo mark directly with the subject of the charity.
Solvepoverty.com is an online outsourcing community which aims to collect donations and outsource technical jobs to those in need. Their logo uses a rounded typeface which helps establish a friendly connection, and showcases their worldwide efforts with a stylized image of the earth as the letter O.
Poverty Fighters fight hunger and poverty and conserve the environment through funding to those in dire need. Their logo focuses on the sprout of new crops symbolizing sustained life.
Dignity U Wear
Dignity U Wear is a US based organization that aims to positively impact the lives of children and their family by providing new clothing. With a logo based on the outline of a coat hanger it makes direct connections to the subject of clothing, but the lines also twist and contort to generate the shape of a heart which symbolizes the love shown by those who give and donate.
Combat Poverty is an Irish organization responsible for advising the Irish Government on policies to reduce poverty in Ireland. With a heavy focus on analytics and statistics their logo represents this through the use of chart imagery.
Mercy Corps is a non-profit organization engaged in humanitarian aid and development activities. Their new logo released in 2005 uses bold and uplifting lines to reflect on the wider long terms mission of not only food, shelter and medical care, but development, strengthening civil society and inspiring courage to overcome poverty.
Global Call to Action Against Poverty
Global Call to Action Against Poverty is a worldwide alliance of national coalitions of campaigns to end poverty. The GCAP uses the white band to present messages to end poverty and inequality, often worn on the wrist or displayed virtually on websites. The GCAP logo makes use of this white band, showing it wrapped around the earth which relates to their global call against poverty, spreading their message around the world.
Unicef is the United Nations Children’s Fund, who amongst many focuses help children in the developing world. With a logo based on the overall mark of the United Nations, with global icon and reef imagery it represents the aid given to children with the silhouette figures of an adult and young child.
Care is one of the largest international relief and humanitarian organizations in the world with programs in almost 70 countries. Their logo represents this combining of people from various nations showing converging hands in the form of a circle.
Make Poverty History
The Make Poverty History campaign helped increase awareness and pressure on governments into taking action against relieving poverty. The recognizable logo combines various weights of the Futura typeface and sets a base for a brand that is then transferred to various products and media from wristbands to banners.
Amnesty International is a western based international non-governmental organization which conducts research and generates action to prevent and end grave abuses of human rights and demand justice for those whose rights have been violated. With a motto of "It’s better to light a candle than to curse the darkness” their logo has a visual representation of a candle surrounded by barbed wire, making a connection to those prisoners who have yet to be saved.
Stand Up is a global mobilization to end poverty and inequality. Their logo uses strong typefaces to show the impact of the message and uses the figures of people standing up and speaking out in the place of the letter A, relating directly to the message in visual format.
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