Do you have a business or a brand to promote on Instagram? Would you like to have a polished feed and gain more followers? Then you need to pay attention to your Instagram visual design.
Visual appearance is the most important aspect in this social network. So, if you want to be successful on this app, you need to create an eye-catching account with curated posts and a defined style.
That's why we've rounded up the best Instagram themes and top Instagram aesthetic ideas in this post. We'll review some of the trendiest Instagram feed themes for 2021. And we'll share some of the best resources so you can replicate these stylish trends on your feed.
The Importance of Instagram Visual Design
With more than 2.3 billion active Instagram users, it's very important to differentiate your account from others, especially if you have an online business or brand.
A high-quality Instagram visual design is the first thing a new visitor pays attention to. Instagram is a visual network, and the appearance of the feed is the main reason why a person will or will not want to follow your account.
Choose the appropriate style of posts that corresponds to the topic of your blog, and remember that your feed color scheme and pattern are also a part of your brand. The user decides to follow in the first few seconds, so it's important to capture their attention with a stunning Instagram visual design.
Where to Get the Best Aesthetic Instagram Themes and Resources in 2021
You know more about the importance of the feed's visual design. Now, you might be worried about how to get a consistent Instagram theme and where to get the best resources.
If you're an avid content creator for Instagram, you'll find the best value for your money and time in Envato Elements. This subscription-based marketplace offers you unlimited creative digital resources for a flat monthly fee.
You can download as many social media graphic kits, Instagram themes, and Lightroom presets as you want. You can also get premium fonts, add-ons, and the best royalty-free images. You'll find everything you need to curate the most stylish and professional feed.
But what if you'd like to learn how to make an Instagram theme from scratch? We'll tell you how to create Instagram themes from your browser using Placeit. Scroll down after the selection of Instagram themes and resources to find out more.
21 Best Instagram Aesthetic Ideas and Resources for 2021
Instagram feed themes will help you maintain the uniformity and consistency of the Instagram visual design. They can give your account a professional image. Before jumping into the selection of resources, here are some points you should keep in mind:
- Create a content plan first.
- Remember it's important to be consistent.
- Select the theme and aesthetic according to your topic.
- Choose a style that you can maintain for a long time.
Now let's talk about Instagram aesthetic post ideas. We've selected the accounts of successful bloggers to illustrate the ideas. Then, you'll find the corresponding Instagram themes and Lightroom presets that will help you achieve a stunning feed.
1. Bright Colors
Bright colors are a great way to make your Instagram feed stand out. See in the example below how this account uses bright colors to instantly draw everyone's eyes. If you're looking for Instagram aesthetic post ideas, this is a really cool one.
Recreate this Instagram visual design with:
Bright Instagram Titles (PSD)
Use these bright Instagram themes to get noticed. This pack is perfect if you have a business account or if you want to establish a bold online presence.
The Instagram color theme pack includes:
- 21+ banner-size templates (1080x1080) and 21+ Story-size templates (1080x1920)
- fully layered and well-organized templates
- Smart Object ready
- editable text and images
2. Elegant and Soft Feminine Aesthetic
This style is ideal for a personal blog or a sleek business account. Soft feminine Instagram themes are a good choice if you want to create Instagram themes with a consistent, sophisticated look.
Recreate this Instagram visual design with:
Bright Light Action & Lightroom Presets (XMP, ATN)
The Bright Light action and Lightroom preset can help you achieve this subtle look. The filters are so versatile and work with a lot of different pictures like fashion, lifestyle, blogging, and even product shots.
Use these to create Instagram themes with a soft, feminine aesthetic!
3. Stylish, Dark, Moody Feed
The dark aesthetic will give your feed a polished and stylish appearance. Going for dark tones and filters adds integrity to the account. This is one way to learn how to get a consistent Instagram theme.
Recreate this Instagram visual design with:
50 Desolated Cinematic Lightroom Presets and LUTs (XML, DNG)
If you also want to desaturate your photos, check out these Lightroom presets. They transform your photos with cinematic colors sampled from real movies. And with 50 presets to choose from, you'll find the perfect one for your Instagram color theme.
These also work on Lightroom Mobile, so you can create dark, moody Instagram themes on the go!
4. Cool Quotes
This type of content is very easy to share, and it often goes viral on social media. If you want to create these Instagram feed themes, use bright and attractive designs.
Recreate this Instagram visual design with:
Instagram Quote Templates (AI, EPS)
This set of Instagram themes will make it extremely easy! Don't worry about how to get a consistent Instagram theme with this pack. You'll get 50 quotes about mindset and positivity. These Instagram theme ideas are fully editable in Adobe Illustrator.
Features:
- 50 square templates (2000x2000px)
- 50 vertical templates (1080x1920px)
- links to fonts
5. Clean and Light Feed
Check out this clean and light style for Instagram aesthetic post ideas. This type of style is very popular because it's easy to maintain and looks very stylish and airy.
Recreate this Instagram visual design with:
Light & Airy Mobile Lightroom Presets (DNG)
Here's a Lightroom preset kit to make it even simpler. Add a beautiful, airy effect to your natural light images with this. This modern Lightroom preset will give your photos a clean, bright mood.
If you like these Instagram aesthetic ideas, you'll love the ten mobile presets included in the download.
6. Present Yourself in Your Feed
If you're running a business on Instagram, you know the importance of creating a personal brand. People are buying from people, so don't be shy and show the face behind the account! Plus, photos with a real person get more attention. A good idea to combine products and personal photos is to alternate them in the feed. See how it's done in this example below.
Recreate this Instagram visual design with:
Social Media Booster Kit 4 (PSD)
Try this template set for the Instagram theme ideas we just mentioned. The package includes 15 templates designed natively for Instagram, Twitter, and Facebook. Each of them is easy to edit and customize—all you have to do is replace the images with your artwork via Smart Objects and add your copy.
These Instagram themes are perfect to create a uniform look while you present yourself to your audience.
7. Trendy Online Journal
These Instagram feed themes are perfect for news portals or thematic blogs. On the Envato Elements website are plenty of templates for these Instagram aesthetic post ideas.
Recreate this Instagram visual design with:
Clubhouse Instagram Pack (AI, PSD)
This social media graphic kit will give your Instagram account a modern and uniform look. Use them to give your posts and stories a trendy appeal. Features include:
- fully customizable and editable AI & PSD templates
- text, images, and graphics are on separate layers
- free fonts used (not included, download links provided)
- artboard sizes: 1080x1080 px and 1080×1920 px
8. Stylish, Artsy Account
Instagram is a visual social network, so it's ideal for artists. You just need to adjust your photo a bit, and your stunning artistic post is ready! Ready-to-use Lightroom presets can help you with that.
Recreate this Instagram visual design with:
White Interior Preset (XMP)
Worried about how to get a consistent Instagram theme for your art? Check out these presets. With a few clicks, you can have a stylized image that evokes an emotional response from viewers and attracts potential clients.
Transform your photos into artwork with these presets for Instagram themes. They work on desktop and mobile Lightroom.
9. Stunning Nature Pictures
Instagram is perfect for travel photography. This platform is great for sharing your beautiful photos from trips. Spice it up a little bit using Adobe Lightroom presets!
Recreate this Instagram visual design with:
15 Premium Travel Lightroom Presets (XMP, DNG)
Lightroom presets are an easy and professional solution to create Instagram themes. This pack was designed to bring out the colors in travel photography. You'll get 15 fully customizable presets that work on both desktop and mobile.
10. Pastel Colors
This color combination looks fresh and fashionable. Your account will definitely get noticed! If you're looking for pastel Instagram theme ideas, see how this account does it:
Recreate this Instagram visual design with:
Pastel Social Media Pack (PSD)
Pale tints of grey, green, pink, and golden, like all pastel colors, inject joy and lightness into the design. Use this Insta theme to try the pastel color trend. Features include:
- 10 square templates (1080x1080)
- 10 story size templates (1080x1920)
- easy to brand and match with your colors
- Smart Object ready
- editable text and images
11. Minimalist Style
Minimalism is a popular trend that helps to focus in the center of attention without distractions. High-quality images with a minimalist style are the secret of an attractive feed. Looking for minimalist Instagram feed themes and inspiration? See this example:
Recreate this Instagram visual design with:
MINIMALISM Social Media Kit (PSD)
Insta theme packs like this can help you achieve the look. This social media kit includes 18 PSD files with fresh, minimalist designs. Present your brand and products with a clean look. Some features include:
- post size (1080x1080)
- story size (1920x1080)
- all layers are editable
- all fonts links included
- easily change images using smart objects
12. Puzzle Feed
Interested in different Instagram aesthetic ideas? The puzzle trend makes the feed the star of the show, rather than focusing on individual posts. Such a grid may look complicated, but ready-made templates will help you make it quickly and easily.
Recreate this Instagram visual design with:
Ripped Instagram Puzzle (PSD)
This template will help you create cool Instagram feed themes in no time. The pack comes with one PSD template and 18 slice images. Other features are:
- image size: 1080 x 1080 px / 96 DPI
- fully layered and well organized
- only uses free fonts
- using Smart Objects
- using vector shapes
- using solid colors
13. Colorful Journal
This is another style for Instagram aesthetic post ideas. Combine quotes and photos to create interesting Instagram feed themes and increase the audience engagement.
Recreate this Instagram visual design with:
Moujive: Post & Story Instagram (PSD)
This Insta theme features a fresh, colorful, and modern design. Combine colors with strong typography to achieve this look. The download includes:
- 20 Photoshop files with fresh designs
- post size (1080x1080)
- story size (1920x1080)
- all layers are editable
- all fonts links included
14. Trendy Gradients
Gradients are one of the most popular Instagram aesthetic ideas. Made in accordance with the trends in graphic design, this style will attract a young audience. This is a great idea to create Instagram themes with a fresh and trendy look.
Recreate this Instagram visual design with:
Gradient Summer Fashion Instagram Pack (AI, PSD)
This Instagram color theme is ideal for fashion blogs or clothing stores. See how the gradient trend is applied to get a unique and youthful look. This Instagram color theme features:
- fully customizable and editable Ai & PSD templates
- text, images, and graphics are on separate layers
- free fonts used
- sizes: 1080x1080 px and 1080×1920 px
15. Bold Color Blocks
This style has something in common with the puzzle style. You need to plan your feed ahead to achieve this "color line" posts pattern, but it looks fabulous. See how the example below gets this trend. Use templates to easily create Instagram color themes.
Recreate this Instagram visual design with:
Social Media Marketing Templates (PSD)
If you're looking for the most complete Instagram themes, check out this template. It includes 30 Photoshop templates for social media marketing.
Everything is fully editable and well organized in layers. Don't worry about how to make an Instagram theme with a uniform look. This kit is the solution.
16. Repetition
This type of feed is good for a blog dedicated to reviews. See how good this trend looks in the example below. It may take a little longer to prepare the posts, but you'll have a memorable and recognizable Instagram visual design.
Recreate this Instagram visual design with:
Burger and Steak Social Pack (PSD)
Use this Insta theme to save time and achieve a professional result. The social media graphic pack includes a universal post size template (1200x1200 px) and more features like:
- Facebook post templates
- Instagram themes
- YouTube channel covers
- Twitter headers
- LinkedIn headers and covers
17. Black and White Feed
Another simple way to add consistency to your account is to use a black and white look. Use Lightroom presets to achieve a professional Instagram visual design.
Recreate this Instagram visual design with:
Blacktone Black & White Lightroom Presets (LRTEMPLATE)
Here are some stylish Insta themes to get this look. These Lightroom presets enhance your workflow and speed up your post-processing. You'll get ten black and white presets with different styles and editorial quality.
18. Choose Two Main Colors
Color is a great tool for your branding. Use color as the main parameter of your corporate identity to make a recognizable account. Photo presets will help you to achieve a bold and unified style.
Recreate this Instagram visual design with:
Fresh Day Lightroom Presets (XML, LRTEMPLATE)
These Lightroom presets are perfect if you have a lifestyle account. Looking for Instagram aesthetic ideas? Just take a look at this pack. It was specially designed for lifestyle photography, interior designers, and bloggers. You'll get 15 presets for desktop and 15 presets for Lightroom mobile.
19. Bright Pink Feed
Sweet as candy! Colorful and bright feeds definitely get a lot of attention. If you go for a bright Instagram color theme, carefully select the photos so that they all match. Searching for Instagram theme ideas? See how this fun profile uses bright pink to grab the attention:
Recreate this Instagram visual design with:
Bright Colors Mobile & Desktop Lightroom Presets (ATN, LRTEMPLATE)
This Insta theme will help you to edit photos so that they look bright and colorful. The preset collection is well-balanced and perfect for an array of settings. Use it for indoor and outdoor photography, wedding photography, urban, portraits, fashion, and more! The pack features:
- high-quality results with one click
- easily editable effects
- non-destructive workflow
- detailed help PDF file included
- 11 Lightroom templates
- 1 CameraRaw Photoshop Action file
20. Calm Feed With Muted Tones
If you want to have a calmer and more balanced design, you should avoid bright colors and flashy shades. An elegant style will always be in fashion, and it's associated with an expensive product. Alternate photos and posts to make the feed more interesting, just like the example here:
Recreate this Instagram visual design with:
Elegant and Clean Instagram Pack (PSD)
This elegant set of Instagram themes is perfect for interior design, architecture, furniture, and other businesses. But you can also customize it for multiple projects. The download includes:
- 16 unique Instagram templates
- square size 1200x1200 px
- RGB color mode / 300 DPI
- editable in Adobe Photoshop
- uses free fonts (font download link in documentation file)
- fully editable Instagram themes
21. Warm Filters
Want to know one of the top Instagram aesthetic ideas to achieve the same look? Use the same filter for all posts. Simply apply it to your photos to give the feed a uniform and professional look. A warm filter will instantly make your feed seem more approachable.
Recreate this Instagram visual design with:
Rich Moody Lightroom Presets (LRTEMPLATE)
Create a warm Instagram color theme with these Lightroom presets. They add contrast and warm skin tones. The Instagram themes are perfect for indoor photography, travel, and more. You'll get:
- 12 desktop presets and 12 Photoshop presets
- professional and unique result achievable in one click
- compatible with Lightroom Mobile app
How to Make an Instagram Theme With Placeit
What if a post template or Lightroom preset isn't what you need? Do you want to create Instagram themes with custom designs but you don’t have any design software? Placeit is the best solution for you.
This easy-to-use design tool works right from your browser. You don't need any special software. Just create an account and make your own unique Instagram posts templates and Instagram stories templates.
All of the Instagram themes from Placeit are easy to edit and export. You can change colors, fonts, text, and pictures until you're happy with the results. You can create your unique Instagram visual design without the help of a professional designer with Placeit!
Create a Stunning Instagram Feed Today
I hope these Instagram theme ideas inspire you to create a beautiful and effective account. Remember, it's important to be consistent with your aesthetic. Make your Instagram visual design even more fabulous with these ideas!
Looking for more Instagram design inspiration? Check out these roundups for more creative ideas:
How to Make an Instagram Puzzle Template (Grid Template)
44 Best Instagram Layout Ideas (Using Instagram Grid Templates)
How to Create an Instagram Post Template in Photoshop
28 Free Instagram Templates (Post, Story, and More!)
How to Use Instagram Templates
20+ Best Instagram Infographic Templates (Instagram Post Slideshow Templates)
How to Make Instagram Infographics
20 Best Instagram Post Templates Using an Instagram Post Creator
38 Best Instagram Mockups (PSDs and Using an Instagram Mockup Generator)
21 Best Instagram Highlight Templates for Story Covers
Editorial Note: This post has been updated with contributions from Maria Villanueva. Maria is a staff writer with Envato Tuts+.
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