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  1. Design & Illustration
  2. Adobe InDesign

How to Make a Bakery Brochure (+ Ideas for Menu Designs)

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Final product imageFinal product imageFinal product image
What You'll Be Creating

In this tutorial, I'll teach you how to create a bakery brochure template in Adobe InDesign. You'll learn how to use the Pathfinder tool to subtract shapes and the Text Wrap tool to wrap text around images. As a bonus, I'll teach you how to create a simple vector donut icon in Adobe Illustrator.

Before we jump in, if you're short on time, don't hesitate to grab one of many cake brochures available on Envato Elements like the one below.

Glazed and Confused Bifold Bakery BrochureGlazed and Confused Bifold Bakery BrochureGlazed and Confused Bifold Bakery Brochure
Glazed and Confused Bifold Bakery Brochure from Envato Elements.

Envato Elements has a vast collection of templates like this one. Did I mention that it's so easy to customize? In a few short clicks, you will have a bakery brochure that's print-ready.

What You'll Learn in This Cake Shop Brochure Template

  • How to create a vector donut icon from scratch
  • How to use the Pathfinder tool to subtract shapes
  • How to use the Text Warp tool to wrap text around images
  • How to place photos in InDesign

What You'll Need

1. How to Create a Vector Donut in Illustrator

Step 1

Open Illustrator and create a new document (File > New) with dimensions of 5 x 5 in, CMYK, and 300 dpi.

Select the Ellipse Tool (L) and make a circle that's 4 in in diameter. Fill this circle with the color brown (C30 M50 Y75 K9).

Create a circle in IllustratorCreate a circle in IllustratorCreate a circle in Illustrator

Step 2

Apply a dark brown Stroke to this circle (C39 M64 Y88 K35). Once you've applied the Stroke, go to Object > Expand Appearance

Apply a dark brown strokeApply a dark brown strokeApply a dark brown stroke

Step 3

Now we will create the icing on the donut. Select the Pen Tool (P) and place a point on the donut. Create another point by clicking and dragging your mouse to create a curve. Change the color of the icing to C0 M94 Y21 K0.

Create the donut icingCreate the donut icingCreate the donut icing

Step 4

Select the icing you just created and copy it (Command-C). Then, Edit > Paste in Place. Remove the fill and add a dark brown outline (C39 M64 Y88 K35).

Add a dark brown outline to the icingAdd a dark brown outline to the icingAdd a dark brown outline to the icing

Step 5

Before we move on to the sprinkles, let's create the donut hole. Select the Ellipse Tool (L) and create a circle with a diameter of 1.5 in. Place this circle on top of the pink icing. In my example, the donut hole is yellow, but you can make it any color.

Create a donut holeCreate a donut holeCreate a donut hole

Step 6

Copy (Command-C) the donut hole. We will use this later. Select the yellow donut hole, the pink icing, and the brown donut. Go to your Pathfinder panel and select Trim. Double-click the yellow donut hole and press Delete to get rid of it.

Use the Pathfinder and Trim the donutUse the Pathfinder and Trim the donutUse the Pathfinder and Trim the donut

Step 7

Go to the Layers panel and expand Layer 1. Select the <path> layer and move it above the icing layer.

Move the icing outline to the topMove the icing outline to the topMove the icing outline to the top

Step 8

Remember when I told you to copy the donut hole? Now we will Edit > Paste in Place. Your donut hole should appear. Remove the fill and add a dark brown outline (C39 M64 Y88 K35).

Add an outline to a donut holeAdd an outline to a donut holeAdd an outline to a donut hole

Step 9

Time to add sprinkles! Use the Pen Tool (P) and create various sprinkles across your donut. Use a 10pt Stroke and these two colors (C0 M49 Y98 K0 and C74 M98 Y1 K0) for your sprinkles.

Add sprinkles to your donutAdd sprinkles to your donutAdd sprinkles to your donut

Step 10

We will now add some shadows to our donut. Grab your Pen Tool (P) and create a shadow underneath the donut hole. Move this layer in the Layers panel to go below the donut hole stroke layer. Change the color of this shadow to C17 M100 Y39 K1.

Add a shadow to the donut hole Add a shadow to the donut hole Add a shadow to the donut hole

Step 11

Add another shadow (C36 M60 Y80 K23) and move the layer below the pink icing layer. Save this file as Donut.eps.

Add a donut shadowAdd a donut shadowAdd a donut shadow

Step 12

Save this file again (File > Save As) but save it as DonutOutline.eps. We will now create an outline of this donut to use on the inside of the bakery brochure. Select the sprinkles and turn them white (C0 M0 Y0 K0) in the Swatches panel. Select the pink icing and Delete it. Select the light brown donut and shadows and Delete them. Turn the dark brown outlines to white. Your image should look like the one below.

Note: I added a background behind my donut so that you can see my white outlines. Your donut should not have a background.

Save donut outline as a eps fileSave donut outline as a eps fileSave donut outline as a eps file

2. How to Create a Cake Catalog Design in InDesign

Step 1

Create a new document in InDesign File > New > Document. Make the brochure 11 x 8.5 in, 2 Pages, 0.5 in Margins, and 0.125 in Bleed.

Make sure your Rulers are visible. If not, Command-R or View > Show Rulers. Take your mouse and drag it from the left ruler onto the first page. The X Location for this guide should be 5.5 in. Do the same for the second page. By doing this, we will know where our cake shop brochure template will fold.

Add InDesign guidesAdd InDesign guidesAdd InDesign guides

Step 2

Select the Rectangle Tool (M) and create a vertical rectangle on the cover. The size of my rectangle is 4.5581 x 8.75 in. This is where we will place our bakery shop photo.

Grab the Ellipse Tool (L) and make a circle. The diameter of my circle is 3.2456 in. Make the circle overlap the vertical rectangle like the image below. Select the circle and rectangle. Go to the Pathfinder panel and Subtract the circle from the rectangle.

Subtract the circle from the rectangleSubtract the circle from the rectangleSubtract the circle from the rectangle

Step 3

Open the Donut Bar photo in Photoshop. Go to Image > Mode > CMYK Color. When working with print files, you need to change the color mode to CMYK. Now go to Image > Image Size. Change the Resolution to 300 and make sure Resample is unchecked. Select OK. Save the file (File > Save As) as a Tiff.

Convert the file to CMYK 300 dpiConvert the file to CMYK 300 dpiConvert the file to CMYK 300 dpi

Step 4

Go back to InDesign. Select the rectangle with the semicircle cutout and copy it  (Command-C). Then, go to File > Place or Command-D and select the Donut Bar Tiff file we just saved. Double-click inside the rectangle and resize the photo to 67%.

Place photo in InDesignPlace photo in InDesignPlace photo in InDesign

Step 5

Go to Edit > Paste in Place. Now apply a Gradient Feather effect by selecting the fx icon in the top toolbar.

Apply a Gradient FeatherApply a Gradient FeatherApply a Gradient Feather

Step 6

Change the Transparency to Multiply.

Change transparency to multiplyChange transparency to multiplyChange transparency to multiply

Step 7

Select the Rectangle Tool (M) and cover the entire background. Create a new swatch and Fill this shape with C44 M0 Y10 K9 in the Swatches panel. Move it behind the Donut Bar photo by right-clicking > Arrange > Send to Back.

Apply a background in InDesignApply a background in InDesignApply a background in InDesign

Step 8

File > Place the Donut.eps file and place it within the semicircle. Grab the Ellipse Tool (L) and make a circle that's larger than the vector donut. Make sure the Fill and Stroke swatch is set to None.

Place the vector donut into InDesignPlace the vector donut into InDesignPlace the vector donut into InDesign

Step 9

Select the Type on a Path Tool (Shift-T) and hover over the circle path until you see a small plus sign. Type the word "Glazed". Highlight this word and change the font to BoldenVan, 32pt, and Paper swatch.

Add text on a pathAdd text on a pathAdd text on a path

Step 10

Grab the Selection Tool (V) and copy (Command-C) the Glazed text layer. Then, Edit > Paste in Place, hover over the right corner, and rotate this second text layer so that it's at the bottom. Find this small point (circled in red below) on the path, and click and drag your mouse to the inside of the circle path. 

Note: I changed my background to black so that you can easily see the point circled in red. Keep your background the same teal color we used earlier.

Flip text on a pathFlip text on a pathFlip text on a path

Step 11

Change this text layer to 'Confused'. Increase the size of this frame to 125% and change the font size to 32 pt with a Tracking of 150 pt.

Duplicate text pathDuplicate text pathDuplicate text path

Step 12

Duplicate the "Confused" text path, make it larger, and place it below the "Confused" layer. Use the Visby Regular font and a size of 10 pt.

Add the bakery subhead Add the bakery subhead Add the bakery subhead

Step 13

Select the Type Tool (T), create a text frame, and type "&" in the donut hole using these font settings.

Add the ampersandAdd the ampersandAdd the ampersand

Step 14

Now that we're done with our bakery brochure cover, let's jump to the inside. Select the Rectangle Tool (M) and make a rectangle in the upper left corner. The size of my rectangle is 7.9519 x 4.705 in.

Before you place the Donut Shop photo, open it in Photoshop and convert it to CMYK, 300 dpi, and save it as a Tiff. With the rectangle in InDesign selected, Command-D and place the Donut Shop Tiff file.

Create another rectangle next to this photo and place the Display Case of Desserts Tiff file in this rectangle. The size of my rectangle is 3.2981 x 4.705 in.

Place another photo in top right cornerPlace another photo in top right cornerPlace another photo in top right corner

Step 15

Create another rectangle that's 3.2981 x 4.705 in and Place it on top of our desserts photo. Create a new swatch and fill it with C79 M91 Y10 K13. Change the Opacity to 80% in the top toolbar.

Add a purple overlay in InDesignAdd a purple overlay in InDesignAdd a purple overlay in InDesign

Step 16

Select the Rectangle Tool (M) and cover the bottom half of our cake shop brochure design with the color C44 M0 Y10 K9 from the Swatches panel. Command-D and select the DonutOutline.eps file and place it over the purple and teal background. Change the Opacity to 35%. Apply a Gradient Feather as well.

Add Gradient Feather opacity to donut outlineAdd Gradient Feather opacity to donut outlineAdd Gradient Feather opacity to donut outline

Step 17

Select the Type Tool (T) and create a text box with open quotation marks on the purple overlay. Use the Pen Tool (P) and create a box that starts from the right side of the quotation marks all the way around to the bottom. Apply these settings:

Add quotation marks and dotted strokeAdd quotation marks and dotted strokeAdd quotation marks and dotted stroke

Step 18

Make another text box and insert your testimonial using Visby CF Regular Oblique and use these settings:

  • Testimonial: 17pt, Paper swatch
  • Name: 11pt, Paper swatch
Add a testimonial in InDesignAdd a testimonial in InDesignAdd a testimonial in InDesign

Step 19

Add another text box and add your heading and body copy using these settings:

  • Header: Visby CF Extra Bold, 45pt, Paper swatch
  • Body Copy: Visby CF Regular, 8pt, C79 M53 Y10 K64 swatch

Add a Drop Cap to the first paragraph.

Add Drop Cap in InDesignAdd Drop Cap in InDesignAdd Drop Cap in InDesign

Step 20

Select the Ellipse Tool (L) and make two circles that overlap each other. The large circle has a diameter of 2.0858 in, and the smaller circle is 1.5385 in. Place the Bakery Dough and Cakes on a Table photo inside the two circles. Remember to convert the images to CMYK, 300 dpi, and save them as a Tiff file in Photoshop before you place them in InDesign.

Add two photos to shapes in InDesignAdd two photos to shapes in InDesignAdd two photos to shapes in InDesign

Step 21

Apply a Drop Shadow and Text Wrap to the circles.

  • Drop Shadow - Mode: Multiply, Opacity: 20%, Angle: 135°, Size: 0.1875 in
  • Text Wrap - 0.25 in, Wrap Around Object Shape
Add a Drop Shadow and Text WrapAdd a Drop Shadow and Text WrapAdd a Drop Shadow and Text Wrap

Step 22

Select the Ellipse Tool (L) and create an oval for our 'Most Popular' header. Make sure the Fill and Stroke are set to None. Use the Type on a Path Tool (Shift-T) and type out "Most Popular" using Visby CF Extra Bold, 14pt, Paper swatch, and 90 Tracking

Create three more text boxes and list your products and prices using these settings:

  • Product name: Visby CF Extra Bold, 8.5pt, C79, M53, Y10, K64 swatch
  • Product description: Visby CF Regular Oblique, 8pt, C79, M53, Y10, K64 swatch
  • Product price: Visby CF Extra Bold Oblique, 8pt, C79, M53, Y10, K64 swatch
Add product description and price listAdd product description and price listAdd product description and price list

Step 23

Use the Ellipse Tool (L) and create three circles, 0.6752 in in diameter and fill them using the C79 M91 Y10 K13 purple swatch. Place each one to the right of each product description.

Create three more circles (0.7705 in), turn the Fill to None, and use a 2 pt Dotted Stroke using the Paper swatch. Use the Pen Tool (P) and create a straight line beneath each product description using a 2 pt Dotted Stroke.

Add dotted circles to the product descriptionAdd dotted circles to the product descriptionAdd dotted circles to the product description

Step 24

Open the 30 Vector icons file in Illustrator and copy (Command-C) and paste (Command-V) the icons into InDesign. Add a new orange color swatch C0 M49 Y98 K0.

Add vector icons to InDesignAdd vector icons to InDesignAdd vector icons to InDesign

Step 25

In the upper left corner, select the Ellipse Tool (L) and create two circles using these settings:

  • Small circle: 1.2034 in5pt, Solid Stroke, Paper swatch
  • Large circle 1.7777 in, 4pt, Solid Stroke, Paper swatch

Then, copy (Command-C) and paste (Command-V) the chef's hat icon from Illustrator to InDesign. Change the color of this icon to Paper. Grab the Ellipse Tool (L) again and make sure the Fill and Stroke are set to None. Select the Type on a Path Tool (Shift-T), hover over the circle path until you see a small plus sign, and type out your text using these settings:

  • Visby CF Extra Bold, 14pt, 50 Tracking, Paper swatch
Create badge label in InDesignCreate badge label in InDesignCreate badge label in InDesign

Step 26

Using the Pen Tool (P), create two small ribbons with a 4 pt Paper Stroke to go on each side of the badge. We're now done with the inside of our cake brochure template. Let's finish the back side.

Add two ribbons to a vector badgeAdd two ribbons to a vector badgeAdd two ribbons to a vector badge

Step 27

Select the Type Tool (T) and type out the words you want to use for the monogram pattern. For this bakery brochure tutorial, I'm using "sweet. yummy. delicious. mouthwatering." Move this layer beneath the cover photo (Command-[). Use these settings:

  • BoldenVan Regular, 10 pt, 59 pt Leading, 15% Opacity
Add a word pattern to the back coverAdd a word pattern to the back coverAdd a word pattern to the back cover

Step 28

Using the Type Tool (T), add the slogan, donation, and store location information to the brochure. Use these settings:

  • Slogan text: Visby CF Extra Bold, 17 pt, C79 M53 Y10 K64
  • Donation text: Visby CF Extra Bold and Regular, 9 pt, C79 M53 Y10 K64
  • Find Us text: Visby CF Extra Bold, 13 pt, C79 M53 Y10 K64
  • Store location text: Visby CF Extra Bold and Regular, 9 pt, Paper swatch
Add text to the back coverAdd text to the back coverAdd text to the back cover

Step 29

Select the Pen Tool (P) and make a heart-shaped icon. Use the Rectangle Tool (M) and add a 2 pt dotted outline around the donation text and Fill it with C44 M0 Y10 K9. Move this layer below the donation text layer. Copy (Command-C) and paste (Command-V) the icing piping bag and rolling pin icon from Illustrator into InDesign.

Add icons to back coverAdd icons to back coverAdd icons to back cover

Your Bakery Pamphlet Sample Is Done!

You've completed the bakery brochure tutorial. Use this template to create your own cake catalog design, cookies brochure design, and so much more. Below you'll find additional bakery brochure examples that will inspire you to create your own beautifully designed brochures.

Final image bakery brochure outsideFinal image bakery brochure outsideFinal image bakery brochure outside
Final image bakery brochure insideFinal image bakery brochure insideFinal image bakery brochure inside

5 Top Bakery Brochure Examples to Drool Over

Not sure how to create a cake shop brochure design or even where to start? Well, these bakery brochure ideas will have your customers craving more. Try one of these delicious bakery menu templates from Envato Elements.

1. Fresh Bread Bifold Bakery Brochure (PSD)

Fresh Bread Bifold Bakery BrochureFresh Bread Bifold Bakery BrochureFresh Bread Bifold Bakery Brochure

Hot and fresh out the oven! This bakery pamphlet sample is one of my favorites. The attention to detail and various places to add mouthwatering photos will be a hit amongst your customers.

2. Surriley Bakery Food Menu Template (AI, EPS, PSD)

Surriley Bakery Food Menu TemplateSurriley Bakery Food Menu TemplateSurriley Bakery Food Menu Template

Add your bakery images to this well-designed Surriley Bakery Food Menu created by karkunstudio. The subtle yet inviting abstract background makes way for bold, attention-grabbing photos. This will be a must-have bakery template for any restaurant owner.

3. Clean & Simple Square Bakery Brochure (INDD)

Clean & Simple Square Bakery BrochureClean & Simple Square Bakery BrochureClean & Simple Square Bakery Brochure

Show off all of your sweet treats with this 24-page square bakery template. There are 24 pages of beautiful layouts for you to promote all the cakes, cookies, and breads that your business offers.

4. Cake Bakery Menu Template (AI, EPS, PSD)

Cake Bakery Menu TemplateCake Bakery Menu TemplateCake Bakery Menu Template

I'm in love with this bakery menu template. This template by Vunira gives you ample space for pricing and for you to include large, jaw-dropping photos of your delicious desserts.

5. Pastry Cake Shop Trifold Brochure Template (INDD)

Pastry Cake Shop Trifold Brochure TemplatePastry Cake Shop Trifold Brochure TemplatePastry Cake Shop Trifold Brochure Template

Looking for something fresh, new, and not your typical cake brochure? This cake shop brochure template does the trick. The abstract photo cutouts make it look as if you're taking a bite out of creamy, gooey deliciousness. This cake brochure is ready for you to present your bakery to the world.

You Can Have Your Cake and Eat It Too!

If you want to learn more on how to create cake brochure templates or if you're looking for more bakery brochure ideas, check out this list of amazing resources:

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