Celebrate the Easter weekend with this cheerful flyer design. Inspired by mid-century style, this would make a lovely promotional flyer for an Easter egg hunt or other spring-themed event.
We’ll put together the flyer layout in Adobe InDesign, and dip into Illustrator to create our egg graphics. This is a simple design that would be a great introduction to print design for beginners.
Let’s get started!
What You’ll Need to Create Your Flyer
As well as access to InDesign and Illustrator, you’ll also need to download the following image and font files:
Save the texture file to a folder you can easily come back to, and install the font files on your system. Then you’re ready to start designing your flyer.
1. How to Create a Color Palette for Your Flyer
Open up InDesign and go to File > New > Document.
Make sure the Intent is set to Print and uncheck the Facing Pages box. Set the Width of the page to 8.5 in and Height to 11 in.
Keep the Margins to their default value, and add a Bleed of 0.25 in to all edges of the page. Then click OK.
Expand the Layers panel (Window > Layers) and double-click on the Layer 1 name to open the Options window. Rename the layer Background and click OK.
Choose New Layer from the panel’s drop-down menu (accessible at the top-right corner), and rename this second layer Shadows. Click OK.
Create a further three new layers in this order: Eggs, Typography, and finally Texture at the top of the sequence.
Then lock all layers except Background at the bottom.
Expand the Swatches panel (Window > Color > Swatches), and select New Color Swatch from the panel’s drop-down menu.
Name this new swatch Sky Blue, and set the Type to Process and the Mode to CMYK. Then adjust the percentage levels below to C=62 M=4 Y=13 K=0.
Repeat the process, building up a palette of 17 CMYK swatches in total:
- Mink: C=33 M=33 Y=44 K=14
- Orange: C=0 M=68 Y=75 K=0
- Lime: C=19 M=10 Y=81 K=1
- Pink: C=0 M=51 Y=20 K=0
- Mustard: C=3 M=13 Y=93 K=0
- Blush: C=3 M=27 Y=25 K=0
- Chocolate: C=33 M=70 Y=92 K=40
- Yolk Yellow: C=3 M=36 Y=92 K=0
- Tomato: C=0 M=93 Y=83 K=0
- Pea Green: C=68 M=0 Y=88 K=0
- Burnt Red: C=0 M=85 Y=94 K=0
- Sage: C=58 M=17 Y=50 K=2
- Green: C=58 M=17 Y=85 K=2
- Pink White: C=0 M=5 Y=0 K=0
- Slate: C=65 M=50 Y=44 K=36
- Brown Black: C=52 M=53 Y=56 K=52
With the Background layer still unlocked, take the Rectangle Tool (M) and drag across the whole page, extending the shape up to the edge of the bleed on all sides.
From the Swatches panel, set the Fill Color to Slate.
2. How to Create Colorful Easter Eggs for Your Flyer
For this stage, we’ll need to move over to Illustrator for a moment. Minimize but don’t close your InDesign window, and open up Illustrator.
Go to File > New, and create a new document at any size.
Take the Arc Tool (from the Line Segment Tool pop-out menu), and draw a rough ‘C’-shaped curve onto the page. Try to make the lower part of the curve more generous than the top, to mimic the shape of a half-egg.
Right-Click > Copy the curved line and Edit > Paste it. Right-Click on the copy and Transform > Reflect.
In the Reflect window, check Vertical to flip the curve and click OK to exit.
Then position the curve perfectly against the original, to create a whole egg shape. Select both curves and Right-Click > Join to unite the lines into a single vector shape.
Then Copy the egg shape, and minimize Illustrator.
Head back to your InDesign document and lock the Background layer. Unlock the layer above, Eggs.
Edit > Paste to drop the egg vector directly onto the page. Holding Shift while you resize it, scale it to a width of around 1.77 in (visible in the Controls panel running along the top of your workspace), and position it in the top-left corner of the page.
From the Swatches panel, change the Fill Color of the egg to Sky Blue.
Expand the Stroke panel (Window > Stroke). With the egg selected, set the Width of the stroke to 0.75 pt and choose Dashed from the Type drop-down menu. This will add a little bit of texture to the edge of the shape, softening it.
From the Stroke panel, set the Stroke Color of the egg to Sky Blue to match the fill.
Edit > Copy, Edit > Paste the egg shape, moving the copy over to the right of the original. Adjust the Fill and Stroke Color to Mink.
Paste two more eggs, moving them over to the right, creating a row of four eggs in total. Tweak the spacing and position to ensure they are evenly spaced.
Set the Fill and Stroke Color of the third egg to Orange, and the fourth to Yolk Yellow.
Select all four eggs, and Right-Click > Copy, and Paste.
Position the four copies in a row below the first, adjusting the color of each, from left to right, to Lime, Pink, Mustard, and Sky Blue.
Repeat, creating a third row, set in Blush, Chocolate, Yolk Yellow, and Tomato.
Paste in a final row, setting the colors to Pea Green, Burnt Red, Sage, and Green.
3. How to Format Retro-Inspired Typography on Your Flyer
Lock the Eggs layer and unlock the layer above, Typography.
Take the Type Tool (T), and drag to create a text frame over the top of the egg shape in the top-left corner of the page.
Type in ‘e’, and from the Character panel (Window > Type & Tables > Character), set the Font to Compass Rose CPC Bold, Size 140 pt.
From the Swatches panel, set the Font Color to Pink White.
Select the text frame and Right-Click > Copy, and Paste.
Edit the text to read ‘a’, and position it over the top of the second egg along.
Paste another copy of the text frame, adjusting the text to ‘s’, and placing it over the top of the third egg in the row.
Select all three text frames and Copy and Paste.
Move over the second row of eggs, adjusting the letters to read ‘t’, ‘e’, and ‘r’.
Then Paste another row of text frames onto the third row, shifting them to the right, with the pale pink egg blank. Edit the text to read ‘e’, ‘g’, and ‘g’.
And Paste another sequence of frames over the top of the final row, adding an extra text frame, and changing the text to read ‘h’, ‘u’, ‘n’, and ‘t’.
Use the Type Tool (T) to create another text frame over the top of the egg in the top-right of the flyer.
Type in the day, date, and time of the event, and set the Font to Compass Rose CPC Bold, Size 23 pt.
Set the text to Align Center from the Controls panel at the top, and adjust the Font Color to Brown Black.
You can separate lines of text, such as the time shown here, by highlighting a line and increasing the Leading (line-spacing) in the Character panel.
Click on the Superscript button in the Controls panel to make the ‘st’ or ‘nd’ of a date smaller, as shown below.
Copy and Paste the date text frame, moving it over the blank blue egg below. Adjust the text to read the location of your event, and tweak the Font Size so that the text is large and legible.
You can also add another text frame, perhaps listing the price of the event, over the top of the pale pink egg on the third row.
4. How to Add Collage Effects and Vintage Texture to Your Flyer
Lock the Typography layer and unlock the Shadows layer. Zoom in on the top-left corner of the flyer, and switch to the Pen Tool (P).
We’re going to create a collage-style vintage effect behind each egg, which will give the shapes a rough cut-out pale shadow. Trace very roughly around the perimeter of the blue egg...
... taking it around the whole shape and meeting at the beginning.
Set the Stroke Color of the shadow to [None] and the Fill to Pink White.
Repeat the process for the next egg, looping a rough shadow around the shape and setting the Fill to Pink White.
Do the same for the third egg along, too, and the fourth as well.
Copy and Paste the shadows, moving them behind each egg. Vary the scale and position of them slightly to add variation.
Lock the Shadows layer and unlock the top layer, Texture.
Take the Rectangle Frame Tool (F) and drag over the top of the whole flyer. Go to File > Place, and choose the PNG version of ‘Texture-8’ in the vintage textures pack you downloaded earlier. Click Open, and allow the texture to fill the whole image frame.
Click on the texture image frame and head up to Object > Effects > Transparency. Set the Mode to Screen and click OK.
Select the image frame and Edit > Copy, Edit > Paste in Place.
With the copy of the frame selected, head back to Object > Effects > Transparency, and pull down the Opacity to 45%, before clicking OK.
Your flyer artwork is finished—great job! All that’s left to do now is export it as a PDF ready for printing.
5. How to Export Your Flyer for Print
First, make sure to File > Save all of your hard work. Then go to File > Export. Name your file, and choose Adobe PDF (Print) from the Format drop-down menu. Then click Save.
In the Export Adobe PDF window that opens, choose [Press Quality] from the Preset menu at the top.
Click on Marks and Bleeds in the window’s left-hand menu.
Check All Printer’s Marks and Use Document Bleed Settings.
Then click Export to create your PDF.
Conclusion: Your Finished Flyer
Your PDF file is ready to send off for professional printing—great job! All you need to do now is post it up on noticeboards and spread the word about your fun Easter event.
In this tutorial, we've covered several techniques for creating print designs in InDesign, including how to set up a flyer layout and format typography. We've also looked at how to use fonts, textures, and colors to bring a vintage, mid-century vibe to your design.