In this tutorial, I'll teach you how to create a floral brochure template in Adobe InDesign. You'll learn how to create a flower typography cover, arrange and format the inside of a flower shop catalog, and apply floral accents to make your florist brochure stand out.
Before we jump in, if you're short on time, don't hesitate to grab one of many floral brochures available on Envato Elements like the one below.
Envato Elements has an extensive collection of brochures, flyers, and pamphlets similar to the flower flyer template above.
What You'll Learn in This Brochure Design for a Flower Shop
- How to create a floral typography cover in Adobe Photoshop
- How to format a florist catalogue in InDesign
- How to place photos inside shapes in InDesign
What You'll Need
- Brack Out font
- Ezra font
- Bouquet flowers
- Stained glass icons
- Cheerful young man making bouquets
- Happy young man holding flowers
- Flower shop with different varieties
- Hybrid orchid
- Gerbera flower
- White lily
- Red hibiscus
- Floral artist showing planter
- Flower shop window with red roses
- Male laying a flower bunch
1. How to Create a Floral Typography Cover in Photoshop
Open the bouquet flowers image in Photoshop. Go to Select > Subject. Now the bouquet should be selected and not the background. Add a layer mask to this layer.
Command-click inside the layer mask to select it. Create a new layer and fill this layer with
#c37428. Change this layer to Multiply and set the Opacity to 82%. Next, apply a Gaussian Blur with a Radius of 37 pixels. Move this orange shadow down about 50 px.
Change the document color mode to CMYK. Go to Image > Mode > CMYK Color. Select Don't Merge. Grab the Ellipse Tool (U) and make a circle that has a diameter of 1,563 px. Fill this circle with the color
Install the Brack Out font and type out your business name. For this example, I'm using "AJ's Garden". Use these settings:
- AJ's: 791 pt,
- Garden: 395 pt,
Create a layer mask on your text layers and use the Brush Tool (B). Use a 25 px soft brush. Mask out parts of the text to reveal the flowers beneath.
Create a new layer above the text layer and use a 100 px soft brush using the color
#767676. Create a clipping mask by selecting the shadow layer and right-clicking > Create Clipping Mask.
Open the stained glass icon AI file in Illustrator. Select the middle flower icon and change the color to
#ffffff. Copy (Command-C) and paste (Command-V) this icon into the Photoshop bouquet file and apply a layer mask and add grey shadows to the flower.
Change the Resolution to 300, go to Image > Image Size, and make sure Resample is unchecked. Save this file as a TIFF. For this florist catalogue tutorial, name it Bouquet_Cover.tif. Use these settings:
- Image Compression: None
- Save Transparency: Check this box
2. How to Format a Flower Shop Catalogue in InDesign
Create a new document in InDesign. Make an 11 x 8.5 in document with 2 Pages, 0.5 Margins, and a 0.125 in bleed on each side.
Make sure your rulers are showing by going to View > Show Rulers. Drag your cursor from the left ruler to the middle of your document. Drag the guide to the 5.5 in marker. Do this to the second page as well.
Using the Rectangle Tool (M), cover the background on the first page with an orange swatch C0 M30 Y99 K0.
Copy (Command-C) and paste (Command-V) the flower icon from Illustrator that we used earlier (center icon). Change the color to the orange swatch and the Tint to 80%.
Place the Bouquet_Cover.tif file that we saved earlier by going to File > Place on the cover.
Using the Type Tool (T), create a text frame and type your subhead text. Use these settings:
- Luxury Florist: Ezra Black, 14 pt, Paper swatch
- Serving the Community Since 1985: Ezra Medium italic, 12 pt, Paper swatch
Move over to the back cover of our brochure design for a flower shop, and let's add a short description about the company using Ezra Regular, 10 pt, and create a new green swatch (C83, M31, Y69, K22).
Create two more text boxes and add the "contact us" text. Use these settings:
- Contact Us: Ezra Black, 18 pt, Paper swatch
- Address: Ezra Black, 12 pt, Green swatch
- Hours of Operation: Ezra Regular, 10 pt, Green swatch
- Deliver: Ezra Black, 18 pt, Paper swatch
Add the logo and website address at the bottom of the back cover.
Use the Rectangle Tool (M) and create two rectangles, one green and the other orange, on the inside of the brochure.
Create another rectangle using the orange swatch with a 36% Tint. Apply a Gradient Feather Effect by going to Object > Effects > Gradient Feather.
Use the Ellipse Tool (L) and create a 3 in circle that overlaps the green rectangle and orange gradient rectangle. Apply a Text Wrap of 0.0625 in.
Make another circle using the Ellipse Tool (L) and fill this circle with None. Select the Type on a Path Tool (Shift-T) and hover over the circle until you see a small plus sign on your cursor. Type the "About AJ" text using Brack Out 53 pt.
Create two text boxes and type the "About the Owner" text and the quote. Copy (Command-C) and paste (Command-V) the flower icon and change the color of it to orange. Add two 1 pt stroke dividing lines on either side of the flower icon using the Pen Tool (P). Use these settings for the text:
- About the owner: Ezra Regular, 10 pt, Paper swatch
- Quote: Brack Out 32 pt, Paper swatch
Now let's add some testimonials to our flower brochure design. Use the Type Tool (T) and type the "Reviews" header and comments. Use these settings:
- Reviews: Ezra Black, 18 pt, Green swatch
- Comments: Ezra Italic, 10 pt, Black 80% Tint
- Names: Brack Out, 12 pt, Green swatch
Using the Type Tool (T) add the "Design your ideal bouquet" header and subhead text at the top of the right side of the page.
Type the "Pick your garden" text and create two more text boxes with information about the flower. Highlight the price and Option-click the Underline icon in the top toolbar and change the Weight to 13 pt, Offset -3.5pt, and use the Paper swatch.
Repeat the previous steps by adding the names of the flowers, a short description, and the price of the flowers.
3. How to Place Photos Inside Shapes in InDesign
Download and open the Red Hibiscus PNG file in Photoshop and change the color mode to CMYK by going to Image > Mode > CMYK Color. Save this file as a TIFF. In InDesign, File > Place the red hibiscus file.
Download and open the rest of the flowers in Photoshop. Change the color mode to CMYK and save them as TIFF files. Place them in InDesign, as we did with the red hibiscus file.
Open the Cheerful young man making bouquets in flower shop image in Photoshop. Change the color mode to CMYK. Save this file as a TIFF. Select the circle in InDesign and File > Place this image.
Copy (Command-C) a petal from the flower icon on the cover and paste (Command-V) it several times in different places on the outside and inside of our flower brochure design.
Open the Happy young man holding blooming bouquet in flower shop and Flower shop with different varieties images in Photoshop. Change the color mode to CMYK and save the files as TIFF. Select each petal and File > Place the images.
Repeat the previous steps by opening the remaining images in Photoshop, changing the color mode to CMYK and saving them as TIFFs. Place these images in InDesign.
Your Flower Arrangement Catalog Is Now Complete!
Now that you've completed the florist brochure tutorial, use it to create your own florist brochure examples and showcase all those blooming flowers.
Do you know what this floral brochure design is missing? A mockup! Placeit has a variety of brochure mockups. This one features placement for the cover and the inside of the brochure. You can grab it here.
5 Freshly Picked Flower Brochure Designs
This collection of florist brochure examples will be your go-to for all things floral. Stop spending hours designing and revising your brochure when you can grab one of these premade floral brochures from Envato Elements.
1. Flower Shop Trifold Brochure (PSD)
Your business is more than just a storefront. It's about who you are and what you do. And it's about how you convey that to potential customers. With this florist catalogue trifold brochure template, you'll find everything you need to present your business in a professional way.
2. Trifold Flowers Business Brochure (PSD)
You've got the best flowers in town, so let's show 'em off with a professional-looking brochure. This floral trifold brochure design includes sections for photographs and company information, all packed into one neatly designed brochure.
3. Summer Flower Festival: Bifold Brochure (AI, EPS, PSD, INDD)
You're in the business of making people happy. With this print-ready brochure available in Illustrator, Photoshop, and InDesign, you'll be able to do just that and more! Spend more time in your flower shop and less time fussing with your advertising by putting this floral brochure template to use. It has an elegant layout with photos of your work, contact information, and space for text. Use it for all of your marketing needs!
4. Modern Sales Flyers With Flowers (AI, EPS, PSD)
Here's a beautiful pastel pink flyer to use for your floral shop. With this flower flyer template, you'll be able to tell your blooming story and showcase your wonderful products like never before. Your customers will love it!
5. Plants Flower Magazine (INDD)
Start attracting more customers and making more money with this print-ready flower arrangement catalog. With a variety of sections, you're sure to find one that will work for your flower shop.
Stop and Smell the Roses!
Well, in this case, stop and check out this roundup of six must-read articles featuring tutorials, floral-themed lists, inspiration and more for your florist brochure examples. Use this list to sharpen your skills for your next design project.
- How to Create a Poster Using Layer Masks in Adobe PhotoshopLaura Keung18 Apr 2018
- How to Create a Bold Floral Text Effect Quickly in Adobe PhotoshopRose13 Mar 2017
- 50 Amazing Floral Stock Images, Templates, and Design ElementsMelody Nieves15 Nov 2016
- How to Make a Bakery Brochure (+ Ideas for Menu Designs)Ashlee Harrell27 Dec 2021
- How to Create a Brochure Template in IllustratorDiana Toma29 Apr 2021
- How to Make a Trifold Brochure Pamphlet TemplateLaura Keung21 Apr 2021