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Intro to Print Ad Design

Nicki HartLessons: 23Length: 2.6 hours
Graphic Design Print Design Adobe InDesign
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2.3 Benefits vs Features

Don’t let the marketing lingo scare you. Once you learn the benefits of your product versus the actual features, you’re set to design a killer ad that will garner results!

1.Introduction
1 lesson, 02:08

1.1
Introduction
02:08

2.Components Of An Ad
6 lessons, 27:45

2.1
Attention-Getting Headline
09:05

2.2
Compelling Image
05:34

2.3
Benefits vs Features
03:49

2.4
What Makes the Product Unique?
03:25

2.5
Call to Action
03:11

2.6
Legibility
02:41

3.Designing A Full Page Ad
6 lessons, 59:30

3.1
Event Ad
12:42

3.2
Event Ad Style Two
10:28

3.3
Product Ad
11:01

3.4
Product Ad Style Two
07:40

3.5
Service Ad
09:26

3.6
Service Ad Style Two
08:13

4.Designing Additional Sizes
5 lessons, 35:37

4.1
Quarter Page Vertical
08:27

4.2
Quarter Page Horizontal
06:06

4.3
Half Page Vertical
06:42

4.4
Half Page Horizontal
06:07

4.5
Square Ads
08:15

5.Exporting & Publishing
4 lessons, 30:14

5.1
Exporting Options
05:07

5.2
Saving a PDF
08:40

5.3
Convert to Online Banner Part One
06:55

5.4
Conver to Online Banner Part Two
09:32

6.Conclusion
1 lesson, 00:44

6.1
Final Thoughts
00:44

Nicki Hart
Nicki Hart
Nicki is Owner/Creative Director of Multi-Designs. She works with clients on web, print, photography and new media projects specializing in complete marketing campaigns for authors. She currently works with clients all over the world. She shares design tips and tutorials through Digital Hart Studios’s latest venture, Design Like a Pro, on Youtube and Tuts+ .
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