Newsletters have become the gold standard for keeping in touch with a large number of far-flung clients and customers. But what exactly is a newsletter, and how do you create professional and eye-catching newsletters with minimal fuss and expense?
Well, that's exactly what we'll be covering today, so read on.
What Is a Newsletter?
A newsletter is a document sent by businesses on a regular schedule to subscribers of the business's mailing list. It can be a printed document delivered by mail, but today it's most often delivered by email. Newsletters can contain everything from text and illustrations to photos, videos, and links.
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What Is the Purpose of a Newsletter?
A newsletter is a communication tool that's used to build a rapport with subscribers by providing them with relevant information, including:
- updates about relevant changes or happenings within a company
- behind-the-scenes product development insights
- new products or services
- polls or surveys
- case studies showing real-life examples of a product or service providing a solution to a problem
- giveaways and holiday offers
- webinars related to services or products
What Is a Newsletter Template?
The best way to create a professional and eye-catching newsletter is with a newsletter template. A newsletter template is a file that's created professionally using software like Adobe Photoshop, Illustrator, InDesign, and more.
Templates provide an overall layout with placeholder text, images, and graphics that can be replaced with information relevant to your business. The beauty of newsletter templates is that they can be used over and over again to establish brand consistency. In addition, they save time and money because you don't have to design a newsletter every week from scratch.
If you're interested in using a newsletter template, you don't have to know how to create a newsletter template yourself. Envato Elements is a terrific resource that offers thousands of premium digital assets like newsletter templates, mockups, logos, photos, fonts, and much more.
What makes this service outstanding is that for one low monthly fee you can download as many of these digital assets as you like, as often as you like. Let's take a look at some of the awesome newsletter templates available from Envato Elements.
Desk Company | Email Newsletter Template (XD, PSD, AI)
Desk Company | Email Newsletter Template offers a modern and stylish layout for business or personal use. The template is editable using Adobe XD, Photoshop, or Illustrator. Replace the placeholder photos with your own, add your text and brand colours, and you'll have a gorgeous email newsletter ready to distribute to your eager subscribers.
MultiPurpose Newsletter Template (INDD, PSD, PDF, DOC)
Looking for a professional multi-page newsletter template? Multi-Purpose Newsletter Template may be just what you need. It offers 12 pages with different layouts that can be edited to suit your needs using InDesign, Photoshop, or Word.
Keep your content short and sweet with this one-page newsletter template specially designed for those in the real estate business. The clean and modern email newsletter template is presented in well-organised and layered files that you can customise in Adobe XD and Photoshop.
Monthly Newsletter Template (INDD, DOC)
When you're looking for a clean and simple newsletter layout, choose Monthly Newsletter Template. The template is offered in both Microsoft Word and Adobe InDesign files and includes a four-page layout in both A4 and US Letter size.
Marrie Email Newsletter Template (XD, PSD)
Fashionistas and clothing companies will love this super-stylish email newsletter template. Great for marketing all sorts of beauty products and clothing, this terrific newsletter definitely needs to be part of your online business marketing strategy.
Designed specifically for all types of businesses involved in real estate, this fabulous real estate newsletter template offers a clean and simple layout that will help you get your point across quickly. The files are well organised in layers and easily customised using Photoshop.
InDesign Newsletter Template (INDD)
InDesign Newsletter Template offers 12 unique page layouts so that you have plenty of options for creating just the kind of document you need. The template, which comes in both A4 and US Letter size, is available in ten different colour versions and is print-ready.
Disc Email Newsletter Template (AI, PSD, XD)
Whether you're proficient in Adobe XD, Illustrator, or Photoshop, customising this stunning email newsletter template is super easy. Just open up your preferred software, replace the placeholder images with your own images, add your text, choose your colour scheme, and your newsletter is ready for distribution.
When you have a lot of information to communicate, you need a professional newsletter template that'll help you maintain clarity and legibility. That's exactly what Omnipro offers. This InDesign newsletter template contains ten unique page layouts, so you have plenty of options when looking for the right layout for your needs. Text, images, and colours can all be customised so that the newsletter truly reflects your brand and message.
If you need a template that offers loads of flexibility and layout options, you won't be disappointed with Business Newsletter Template. This 12-page newsletter template comes in A4 and US Letter sizes. The files are all well organised and layered so that editing in InDesign is a cinch. Nevertheless, there's a help file included in case you need it.
Choose Your Favourite Newsletter Template
Now that you know what a newsletter is and how to create standout newsletters using newsletter templates, head on over to Envato Elements and select your favourite. If you haven't found one here that quite fits your needs, don't worry—there are plenty more to choose from at Envato Elements.
And finally, if you want more information on email newsletter templates, check out these really helpful articles below:
- MailChimpBest Mailchimp Templates to Level Up Your Business Email Newsletter 2021Brad Smith
- MailChimpMastering MailChimp: Best Templates and Email Tips for MailChimp NewslettersBrittany Jezouit
- Email Marketing25 Best Digital Marketing Email Newsletter Templates for 2021 CampaignsMarc Schenker
- Email Templates20 Best Real Estate Email Templates for 2021Brenda Barron
- Email DesignBuild an HTML Email Template From ScratchNicole Merlin
- Email DesignCreating a Simple Responsive HTML EmailNicole Merlin