Do you like the "got milk?" logo? Wondering what the "got milk?" font is? Today we take a look at the logo that has inspired generations to drink more milk and uncover the iconic font that it uses.
Then we will look at some great "got milk?" font alternatives from Envato Elements. For one low monthly fee, this subscription-based marketplace offers tons of fonts, graphic templates, logos, add-ons and more.
What Is the "Got Milk?" Logo?
A little over 30 years old now, "got milk?" started as an American advertising campaign from 1993 that encouraged the consumption of milk and dairy products.
Still going strong today, the "got milk?" logo is one easily recognised by generations of milk-drinkers and maybe non-milk-drinkers too.
The first "got milk?" advertisements, which were produced for TV and can now be found on YouTube among other places, were created by the American advertising agency Goodby Silverstein & Partners. During a brainstorming session, a woman remarked that the only time she thought about milk was when she ran out of it. In response, Goodby scrawled “got milk?” on a poster board and thought it might make a great tagline. His partner Silverstein set the words in the Phenix American typeface, and the "got milk?" logo was born.
What Is the Got Milk Font?
Designed in 1935 by Morris Fuller Benton, the typeface known as the Phenix typeface was designed for American Type Founders and subsequently became known as Phenix American. It quickly became a popular display font for designers, but it wasn't until Phenix American was used in 1993 for the California Milk Board campaign that it reached new heights and became one of the most recognisable slogans in American advertising history.
Characteristics of Phenix American
The Phenix American font is a display font with condensed sans serif characters.
Alternatives to the "Got Milk?" Font
Now you have the answer to the question, "What font is the 'got milk?' logo?" Let's take a look at some cool "got milk?" font alternatives from Envato Elements.
1. Cord Fresh Display (OTF, EOT, SVG, TTF, WOFF)
Cord is a cool modern display font that's a great alternative to Phenix American. Cord is great for branding, magazine covers, promotional materials, and more. The Cord font family contains six fonts in three weights with their corresponding italics.
2. Vancouver Gothic Typeface (OTF, EOT, TTF, WOFF)
How cool is Vancouver Gothic? This clean and bold condensed font is another terrific alternative to Phenix American. Use it for titles, logos, posters, etc.
3. Vegas Nova (OTF, TTF, EOT, SVG, WOFF)
Vegas Nova comes in five weights: light, thin, regular, bold, and black. Each weight has a corresponding italic. This versatile font is elegant yet understated, and it's ideal for a number of industries from fashion to corporate.
4. Monpier Display Font (OTF, TTF)
This bold condensed display font is just what you need when you're looking for a font similar to Phenix American. The font includes upper and lowercase characters, numbers, punctuation, and multilingual support.
5. Devant Pro Typeface (OTF, TTF, EOT, WOFF)
Devant Pro pulls out all the stops when it comes to clean and commanding fonts. This terrific condensed font includes nine font weights and nine corresponding italics.
6. Kurdis Condensed Font (TTF, OTF)
Check out Kurdis, a wonderful condensed font that's perfect for titles, posters, branding, and more. Kurdis includes upper and lowercase characters, numbers, punctuation, and multilingual support.
7. Singo Sans Display Font (OTF, TTF, WOFF)
If you like the clean bold lines of Phenix American, you'll love Singo Sans Display Font. It puts clarity and legibility first, making it ideal for titles, signage, branding, and more. Experiment with over 2,300 glyphs to create unique headlines.
8. Devant Horgen (OTF, TTF, EOT, WOFF)
Here's another condensed typeface you should consider when you're looking for Phenix American alternatives. This one comes in two font styles, both of which would work well in any number of projects.
9. Impulse Display Font (OTF, TTF, EOT, SVG, TTF, WOFF)
Impulse offers a full selection of upper and lowercase characters, numbers, punctuation, and multilingual support. It also includes four weights with matching italics. It's an excellent alternative to Phenix American.
10. Sandbox Sans Typeface (TTF)
Sandbox Sans is another great font that can act as a Phenix American replacement. This modern sans serif looks a bit more square than Phenix American, but with three different weights and corresponding italics, it works equally well for body and header text.
Choose Your Favourite "Got Milk?" Font Alternative
Now we've answered the question, "What font is the "got milk?" font. We've also shown you some great alternatives to the "got milk?" font when you need them. So head to Envato Elements and download your favourites today.
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