Brochures are essential marketing tools used to advertise a company's products or services. Choosing the right font for your brochures is critical because fonts along with other design elements affect the legibility, the visual impact, and the memorability of your brand.
Today, we'll give you some tips on how to choose a font for your brochure, show you some examples of fonts used in brochures, and then share the best fonts for brochures of all types available at Envato Elements.
Top Tips for Selecting Fonts for Brochures
1. The Fonts Should Reflect Your Brand
When you're choosing a font for your brochure, the first thing you need to consider is how the font you select embodies your brand. For example, if your brand is fun and playful, then you may want to choose at least one font that embodies those qualities, likewise if your brand is stable and reliable, then the fonts you choose must reflect those qualities.
2. Establish Typographic Hierarchy
When designing your brochure, you will most likely use three separate sections that create a visual hierarchy of text:
- The heading should be the biggest text.
- The subheading should be smaller than the headline but bigger than the body text.
- The body should be the smallest of all three categories.
These distinct sections make the design visually interesting and easy to navigate, allowing readers to quickly scan for information.
3. Use No More Than 3 Fonts
Establishing typographic hierarchy doesn't mean you have to use three different fonts for each hierarchy of text. In fact, when you use too many fonts, they can end up fighting each other for attention.
Instead, you may want to choose an eye-catching display font for your headline and then a simpler and cleaner font in different weights and sizes for your subheading and body text. Alternatively, one font may be all you need in your design. That's because many fonts are part of a font family that offers different styles and weights that automatically work together.
4. Avoid Using Fonts That Are Too Similar
If you do use two or three fonts, make sure they offer different qualities which contrast with each other but work together in harmony. So pairing a display serif and a body text sans serif is a great idea.
5. Pay Attention to Licensing Terms
Pay attention to the terms of use when it comes to fonts. When you buy a font, you obtain permission to use it according to the conditions outlined in a specific font license. The benefit of using Envato Elements fonts is that you get broad commercial rights, so you can use items with confidence on work or personal projects.
The way it works is that each time you download a font, you get an ongoing license for a single specified use. If you want to use the font again in another project, all you have to do is visit your downloads page and simply register the font again for a different end use. And if you unsubscribe from Envato Elements, any existing uses that you registered the font for are still covered.
Example of Fonts Used in Brochures
Now that we've covered the top tips for selecting fonts for brochures, let's look at some great examples of different kinds of brochures and the fonts they use.
Corporate Brochure Template (INDD)
In this example of a corporate brochure, you can see that one sans serif is used at different weights for the heading, subheading, and body text to create visual hierarchy. Clean sans serifs are the best font for advertising flyers as well as corporate brochures because they give a clean, strong appearance and are easy to read.
La Facon Fashion Brochure (INDD)
This is a great example of using two very different but complementary fonts together. A serif was chosen for the title of the brochure. It is fully legible but a bit fancier than the sans serif that is used for the subheading and the body text.
This medical brochure is a great example of how you can use one font at different weights and sizes to create a powerful, engaging, and readable brochure. Notice that the sans serif heading font is not only bigger than the body text but also uses uppercase characters and colour to stand out and catch the eye.
Indie Music Flyer (PSD, AI)
For creative industries, you can use heading fonts that are more eccentric, like the font used in this music flyer. When it comes to the body text, however, notice that a more toned-down sans serif is used. It's not as clean and simple as those used in the corporate or medical brochures, but is definitely more readable.
Furniture and Interior Brochure (INDD)
For this furniture and interior brochure, the designer opted for a clean and bold display sans serif font for the heading and subheading and paired this with a simple serif font for the body text. The is a great font combination which complements the brand and subject perfectly.
15 Best Fonts for Brochures
Reynard (OTF, TTF)
Readability is one of the most important qualities when choosing fonts, and Reynard is one of the best fonts to use for brochures because of its elegance and readability.
Macaria (OTF, TTF)
Check out Macaria, a modern sans serif font that offers a clean and stylish look. This versatile font works equally well when used for headings, subheadings, and body text.
Coccina (OTF, TTF)
Coccina is a simple and elegant font that's perfect for both headlines and body text. It includes upper and lowercase characters, numbers, punctuation, and multilingual support.
Montel (OTF, TTF)
Some serifs also make great fonts for catalogue design and brochure design. Montel is one such font. This stylish font can be used for headlines and well as body text. Montel includes upper and lowercase characters, numbers, punctuation, and multilingual support.
Anko (OTF, TTF)
Inspired by Roman serifs, Anko is a wonderfully versatile font that could be the only font you use when creating your brochure. That's because Anko offers eight different weights. Experiment to find the best font for brochure headings and then create a sub-heading that is smaller than that and body text that is smaller than the subheader.
Slippery (OTF, TTF)
Slippery is another serif that offers a wide selection of styles. This means that, like Anko above, it could be the only font you use to create all the text in your brochure.
Abro Sans Brochure Fonts (OTF, TTF)
This clean sans serif offers a rounded character style that's easy to read and recognise. Abro Sans offers a whopping 18 different weights, which makes it a great choice when you want to use only one font family in your brochure design.
Celesta (OTF, TTF)
Celesta includes ten font weights from regular to extra bold. It's the best font for brochure headings as well as body text. Celesta includes upper and lowercase characters, numbers, punctuation, and multilingual support.
Loistave (OTF, TTF)
What's wonderful about Loistave is that it delivers a beautiful sans serif that can be used to create your body text, but it also includes a range of alternates and ligatures that can be used to create standout heading text.
Greatly Font Duo (OTF, TTF)
Greatly Font Duo is a versatile font that offers two very different and complementary fonts in one neat package. Greatly Script is the best font for brochure headings, while Greatly Sans is the best font to use for brochure text. This is a perfect example of two different font styles that work in harmony.
Nicholas (OTF, TTF)
Fonts used in brochures can take many forms, and Nicholas is an example of a font that is clean and readable, but also full of character and flair. A great choice when you want a heading font with a bit of pizzazz.
Gondgir (OTF, TTF)
Trendy and eye-catching, Gondgir is bold and stylish and an excellent choice when you're looking for a heading font that will stand out from the pack. Apart from the usual characters, it offers lots of alternate characters and ligatures.
Mahgin Display Font (OTF, TTF, WOFF)
Mahgin is a display font with plenty of personality that is a great choice when you are looking for the best font for brochure headings. Pair it with a simple sans serif for greatest effect.
Clarity Nuvo (OTF, TTF, WOFF, SVG)
Clarity Nuvo is a clean sans-serif typeface that's both modern and simple. It's an excellent choice when you want to use one typeface in your brochure because it offers a total of ten fonts—five weights with five non-italics and five italics for each weight. So you have lots of options for creating eye-catching headings and subheadings and readable body text.
Choose for Favourite Brochure Fonts
Now that you know just where to find the best fonts for brochures when you need them, head to Envato Elements and download your favourites today.
If you're interested in finding more terrific font styles, check out these articles from Envato Tuts+:
37 Best Rounded Sans Serif Fonts (Bold Rounded Fonts)
15 Best Minimalist Fonts (Clean Modern Fonts to Download Now)
Fonts Similar to Century Gothic
29 Best Fun Fonts (Download Now to Use)
20+ Best Free Elegant Fonts (Stylish Fonts to Download)
40 Most Popular Fonts of 2019
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