In our new course, Designing and Building a Brand, you’ll learn how to create visual brands from scratch and develop your brand designs into professional, comprehensive brand identities. Over six sections and sixteen lessons, you'll get comprehensive instructions on building and developing a brand from A to Z.
What You’ll Learn
Graphic designer and brand consultant Grace Fussell will show you how to design effective logos and icons, create typography style masters, develop professional color palettes, and design custom graphics for your brand.
Through real-world examples of successful brands, you’ll learn how to pull together your brand elements into a style guide, and how to extend your brand identity into the digital world. Whether you’re looking to create a stunning brand identity for your own business or to learn more about how professional brand designers tackle branding projects for clients, this course is a fantastic place to get started!
Here are a few free lessons from different chapters in this course, as a preview of what you can expect:
Design a Logo and Icon
In this video, you'll take a sketched logo idea and work on it to produce a polished, vectorised version in Adobe Illustrator.
What Do Fonts Say About Your Brand?
In this video, the focus switches to brand typography. You'll learn why choosing brand typefaces plays an essential role in injecting personality and mood into your brand identity.
Building Visual Extras Into Your Brand Identity
What makes a brand look like a brand? A logo? Sure, but there’s much more to it than just that. In this video, you'll discover the essential branding ‘extras’ that will help to flesh out your brand identity, including a colour palette, shape, and graphics.
Start Learning With a Free Trial
You can take our new course straight away with a free 10-day trial of our monthly subscription. If you decide to continue, it costs just $15 a month, and you’ll get access to hundreds of courses, with new ones added every week.