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Design

How to Choose the Right Font for Your Brand

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Fonts communicate emotions and feelings to your customers. In this article, we give you tips on how to choose the best fonts for branding.

A brand logo depends a lot on the typeface you choose. Font classifications are extensive, so your choices become endless when working on brand development. A good font choice will connect with your audience on many levels and will communicate a certain personality. The right brand font will help you deliver the right message consistently across the board.

You might be asking yourself, what is the best font for brand logos? In this article, we'll take a look at a few tips to use when choosing a font for your brand. We have some awesome examples with assets from Envato Elements, so you can get inspired by cool fonts for branding and get an idea of the possibilities when designing a brand. 

If you're in a hurry, Envato Elements and GraphicRiver have lots of cool fonts for branding and the best fonts for personal branding to inspire you. You're sure to find a font for your brand that works wonderfully. 

How to Choose the Right Font for Your Brand

Fonts for brand identity have always been relevant. With the social media boom, companies need to have a cohesive brand across all platforms. 

When choosing a font for brand identity, it's essential that it reflects your brand personality. Different fonts evoke different emotions, so find a font for your brand that will truly and honestly show who your brand is and what it stands for.

Here are a few more points to consider regarding how to choose a font for your brand:

  • Brand personality: A successful brand has a well-defined personality that communicates with customers and is easy to remember. Choose adjectives that can help you increase your brand awareness. When you start choosing fonts for your brand, you can narrow it down by aligning it with the brand personality.
  • Font classifications: Fonts are classified as serif, sans-serif, slab serif, script, handwritten, and decorative. Each font has a unique personality trait. For instance, using a serif font on a brand can be seen as traditional and classic, as opposed to sans serif fonts, which can be seen as contemporary and clean.
  • Font pairings: Font pairings are a great way to complete your brand fonts arsenal. Every font for a brand identity can convey a different personality, but also make sure there's a cohesive thread.
  • Flexible fonts: The best font for a brand logo comes with different weights. If you can, choose fonts with weights that can define font hierarchies. This will help you keep consistency and make your brand more cohesive.
  • Consider the medium: When choosing a font for your brand, think long-term. You'll most likely be stuck with these fonts for years. Good fonts for branding can be used in different mediums like print and digital (presentations, packaging design, banners, social media images, etc.)
  • Functionality: Put legibility at the forefront. Your brand won't be able to communicate the messaging easily and clearly without a legible font. Keep this in mind especially for body copy when you're choosing a font for brand identity.

Choosing Fonts for Your Brand: Personality Traits

Just like there's color psychology, there's also the psychology of typography. When choosing fonts for branding, consider the broad categories of fonts for brand logos. Each one affects how your customers view your brand. Here are the main font classifications and the personality traits each one can evoke:

  • Serifs are the oldest font style, so we perceive them as traditional, formal, practical, and serious—and depending on the type of serif, they can come across as corporate.
  • Sans-serif fonts don't have the feet that serifs have. Therefore, they look clean, minimalistic, contemporary, sleek, and elegant. 
  • Slab serif fonts have thick, square-shaped serifs and can be seen as bold, masculine, quirky, and sometimes more modern. 
  • Scripts include handwritten and calligraphic fonts. These two can be in a wide spectrum—anything from casual to formal, depending on their form. They are organic, warm, and have a personal touch. 
  • Display fonts are the most diverse classification. Anything that doesn't fit in one of the groups above will fit here. Their forms can be specific to a genre, time period, or style. 
Font classifications

Best Fonts for Clothing Brands

Bullstander

Vintage style is making a comeback, and Bullstander is the perfect font for a clothing brand. This font set comes with two different styles: script and slab. The signature style script is relaxed and a bit rough, the perfect font for a brand logo that wants to come across as grunge and vintage. Hands down one of the best fonts for fashion brands!

Bullstander
Bullstander

Pamela Script

Script style fonts are flowy and can come across as elegant and traditional—depending on the style. Pamela Script is a modern, casual script with handwritten characters. One of the best fonts for fashion brands if you're looking to position a relevant brand.

Pamela Script
Pamela Script

Margott Rooster

If you're looking for more movement and to evoke an edgier feel, Margott Rooster has that type of energy. The authentic, hand-crafted feel suggests a luxury brand font whose target market is young adults. The font set comes with ligatures, so you can get that genuine unevenness from each letter. 

Margot Rooster
Margot Rooster

Haksen

Haksen is a great example of a sans-serif font that has a vintage style. One of the best fonts for clothing brands with a classic, retro flair and strong, pointy ends. It's carefully designed to be versatile, so you can use it anywhere from branding on clothes to music album covers. 

Haksen
Haksen

Blink Stones

Looking for a brand font for skateboarding clothes? This dry, flat, brush-inspired font can make your clothing brand look grungy and casual. The authentic dry brush can add lots of texture and dimension to a logo. The font is legible for a logo and evokes adventure and relaxed fun. 

Blink Stones
Blink Stones

Best Fonts for Luxury Brands

Portia & Signal Duo

A few years ago, luxury brands took the leap to jump on the sans serif bandwagon because they are easier to read on digital displays. The minimal sans serif font is matched by an elegant script typeface. This duo can be overlaid to create a multidimensional logo.

Portia and Signal Duo
Portia and Signal Duo

Troye Font Trio

In the past, the best fonts for fashion brands have always been serifs with high contrast between thick and thin strokes. They still stand to this day as the number one choice. Sometimes, less is more, and this super simple serif would be perfect for a brand that takes pride in minimalism. The trio also includes a sans serif that's pure geometry and a script font, creating a nice balance between the two other fonts. 

Troye Font Trio
Troye Font Trio

Classy Marisa

Classy Marisa balances itself between a super minimalist style and something evoking high-end luxury. The font proportions have a slight 1920s Art Deco style. The '20s were all about excess and luxurious taste. Each character is masterfully designed to portray a simplistic yet feminine personality. If you're looking for one of the best fonts for luxury brands, this is it! 

Classy Marisa
Classy Marisa

Mayestica

Wondering what's the best font for a brand logo? Script fonts always make a deep connection with customers because they evoke that personal touch we all seek. Mayestica has so many purposes and can be used successfully as a brand font. The set comes with beautiful ligatures to choose from, so you can use different versions of the same character. 

Mayestica
Mayestica

Valencia

The roaring 1920s were full of decadent excess and beautiful, expensive design pieces. The Spanish city of Valencia is full of Art Deco buildings, and the font pays homage to that. The low belt and geometric shape of each character make it look elegant and modern, one of the best fonts for luxury brands. This section included lots of cool fonts for your branding project!

Valencia
Valencia

Best Fonts for Coffee Brands

Croco

Croco is a high-contrast, geometric brand font design. This trendy font is suitable for a coffee brand or liquor company because of its personality, communicating high-end, refined taste. The font set contains four weights, each with its own italic version, so you have lots to choose from with this cool font for branding. 

Croco
Croco

The Northwest

Vintage fonts usually transmit a refined and sophisticated personality. The Northwest is inspired by the Wild West culture, and its characters are sophisticated yet approachable with their rough texture. This font for a coffee brand is great for anything vintage-related. The Northwest provides really good inspiration, so choosing a font for your brand won't be hard! 

The Northwest
The Northwest

Nomads

The perfect blend of Western and vintage modern elements, this font is perfect for a coffee brand. The font set comes with three styles: regular, rounded, and vintage. This means that the ends of the characters are slightly different between the three styles—you can think of it as getting three fonts for one!

Nomads
Nomads

Ginusto

Coffee has a very hands-on process. A font for a coffee brand tends to have a bit of a rough look. This hand-drawn type evokes many of the handmade processes with its unevenness and distressed qualities. The font set comes with alternates in Adobe Illustrator. A great font for coffee brands that will make you stand out in the market. 

Ginusto
Ginusto

Blackhead

Blackletter fonts were used for high-end manuscripts. Blackhead is a Gothic script-inspired font with a modern take. This contemporary font for a coffee brand embodies experience of the coffee business and, therefore, reliability and knowledge. Personality definition is important before choosing fonts for your brand.

Blackhead
Blackhead

Best Fonts for Personal Branding

Taniya

Script fonts can always appear personal and custom. Fonts for personal branding often aim to create a close relationship with customers, and Taniya can do that. This classy and elegant font is created with an authentic brush pen. The ligatures and alternate characters will allow you to create a genuinely irregular handwritten word. This font is also one of the best fonts for clothing brands. 

Taniya
Taniya

Mikela Light

Personal branding tends to use fonts with more personality. Mikela Light is a versatile font with some contrast between the thick and thin strokes—this makes it perfect to be legible at smaller point sizes. The set supports multiple languages and accented characters. This is also a great font for brand logos that want to convey contemporary, youthful fashion. 

Mikela Light
Mikela Light

Las Valles

If you're wondering how to pick a font for your brand, think of the type of content being created and the target market. Las Valles is perfect for a blogger with content that is related to fashion or photography. The fresh and modern style fits contemporary themes that live online.

Las Valles
Las Valles

Nectar

Nectar is a geometric font that's modern and elegant. The chic brand font design can be used as a logo, subtitles, or anywhere a display font is applicable. The font set comes with a bold and regular version. If you're stuck on how to choose fonts for your brand, Nectar is super versatile and can be used for almost any brand. 

Nectar
Nectar

Henrietta

Signatures convey a personal touch, and brands seem more approachable when using them. The characters are extremely legible, and they have an easy-going vibe without having too many swirly ends. The handwritten style is very authentic and can be used for personal branding.

Henrietta
Henrietta

Best Fonts for Beauty Brands

Royale

Choosing fonts for branding can get tedious, but knowing the key elements is essential. Beauty brand fonts go for serif fonts with lots of contrast because they look more elegant. Royale lets you create a unique brand system, and this modern font is perfect as a display font as well. The characters include little serifs, adding interesting and intriguing details. Royale looks great on packaging as well—a necessity if you have a beauty brand!

Royale
Royale

Bilderberg

Serif fonts come across as traditional fonts. Bilderberg is a contemporary serif with interesting smaller details on each character, giving it a 70s flair. This font would look great on a beauty brand packaging design because it's so unique and has a natural flow.  

Bilderberg
Bilderberg

Bw Vivant

High-end beauty brand font design wants to transmit an alluring and chic personality. Bw Vivant is a glamorous sans serif font. The thick and thin lines make the characters look classic and glam. The clean shapes have a subtle Art Deco style and make it look timeless. The font comes with seven weights—the thin strokes stay the same, while the thick strokes are the only variant. 

Bw Vivant
Bw Vivant

Southwide

Wondering how to pick a font for your brand? Think of the personality. This beauty brand font is approachable and friendly. Southwide is an elegant yet easygoing script font that fits a personal branding project. The characters have soft curves, which helps customers to perceive a brand as warm and even natural. So use this if the beauty brand has a short, clean ingredient list. 

Southwide
Southwide

Quas Stencil

This beauty brand font is stunning, and the sophisticated stencil look makes the characters look modern and sexy. This sleek and elegant font screams high-end beauty brand. Pair the font with a script or a sans-serif font, and you're good to go!

Quas Stencil
Quas Stencil

Use the Best Fonts for Branding

It's true that choosing a font for your brand can be a long and intimidating process. Use this article as a guide to use good fonts for branding that will communicate the right message to your audience. Elevate your brand skills by considering your brand as a whole, not just the looks. In this article, we showed you a few tips on how to choose a font for your brand. There are lots of beautiful assets and examples that you can get inspiration from. 

Picking a pair of brand fonts in design is one of the most difficult tasks, but if you're in a hurry, Envato Elements and GraphicRiver have got your back. If you need good fonts for branding, you'll find anything from luxury brand fonts to beauty brand fonts. Be sure to check them out!

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