Which is the best font for logo design? If you're looking for good fonts for logos, check out this list of inspiration and tips. Finding a good font for logo design can be tricky, as the best fonts for graphic design can heavily rely on your target audience. However, quality fonts always make the process easier. Use these tips for picking great logo fonts to help you in your process.
Which Font Is Best for Logo Design?
So, which font is best for logo design, and how do we choose the perfect logo fonts? Let's begin exploring these ideas by observing some examples.
This example uses a clean sans serif font to visually communicate the idea of the word "cut". We see the letter literally "cut up" and "cut out".
But typography isn't necessarily always the focus of a logo. In this next case, it's a supplement to a visual logo. Do you notice any common themes here? One to note is that the text and the imagery both feature the color black. There's a similar sense of weight here too.
That's an important thing to note: your logo's type should be harmonious with other parts of the logo design. Here's another example to observe. Notice how the type is delicate, with added space. This helps contribute to the aesthetic we see established in the imagery.
You may also notice that sans serif type is popular for modern logo fonts. However, they still come in many different shapes and sizes, as we see in the example below. This sans serif really differs from the others we've taken a look at. The chunky lines and the contrast resonate well with the imagery.
But that's not to say that sans serifs are the end-all solution for stylish and cool fonts for logos. It should all depend on the brand. For example, this logo design would be appropriate for businesses in the area of law. Notice how well serif branding works in this case, paired with a sans serif.
Before getting too wrapped up in things like the best fonts for badges, a good font for labels, or other niche ideas: remember, communication first. Serif branding might be perfect for one concept but a miss for another. Bold fonts for logos could be great for a fitness brand, but a miss for a florist. Which is the best font for logo design? It's all about the client or brand.
The Most Popular Fonts for Graphic Designers
You may find yourself wanting to turn to the most popular fonts for graphic designers. While the best fonts for graphic design do have some trends, keep in mind that the best fonts for logos will almost always be subjective. The best fonts for badges, for example, may vary from a good font for labels. Bold fonts for logos might be perfect for one project, but not the perfect logo fonts for others.
However, it's always a good idea to build your library with quality fonts. Here are some general qualities to consider, when choosing good fonts for logos:
- It's a good idea to have some versatile, go-to fonts in your library. This would be some solid serif and sans serif fonts that work at a variety of sizes. Fonts like this would generally have a neutrality to them.
- Keep an eye on what's on trend. Then, you can key into the aesthetic and have some of this content in your library too.
- Look for font families. These are fonts that contain different weights and variations, which include things like bold and italic, but also sometimes rounded, outlined, and more.
- Try out font duos. These are font downloads that contain two fonts, already designed to be used together.
Remember, it's not always strictly about cool fonts for logos. A good font for logo design resonates with the brand, the audience, and what the logo aims to communicate.
How to Pick the Best Fonts for Logos
But how do you pick the perfect logo fonts for your project? Well, think about the fonts visually. Observe their visual qualities and think about how they visually communicate. However, keep in mind that our personal opinions aren't the most important thing here. Your target audience is key. What do they like? What do they expect? What would most appeal to them?
Take a look at this branding concept and try to look at it with a consumer's eyes, rather than a designer's. Without reading, what kind of brand would you assume this to be?
Notice how these ideas really change when we change up the font. This font is a serif with swirls mixed in. It makes for a luxurious aesthetic that works well for something like jewelry, but it could be confusing for industries where this aesthetic wouldn't resonate as well.
Remember, color can make a huge difference too, regardless of your logo font choice. Check out this design. Note how the yellow gold color pushes the idea of wealth here. It's an ideal message for a business like a casino.
Font Usage for Your Logo: What You Need to Know
If you're using fonts commercially, you need to be aware of applicable End User License Agreements (commonly abbreviated as EULA). This is your license to use the font, and most fonts have one, even if it's a free download. However, just because a font is free doesn't mean the font is without copyright or restrictions. Here are some essentials to keep in mind:
- Many free fonts are free for personal use only. This means anything commercial would be off limits. Just because you can download it doesn't mean you can use it commercially.
- In many cases, you can copyright and/or trademark your logo, but not the font itself. Most EULAs grant the design a license and are not a transfer of copyright.
Remember, this is not a substitution for legal advice, and you should always consult your specific font's EULA for specific guidelines.
If you want to take the guesswork out of rights and usage, premium fonts are the way to go. Sound appealing? Well, then check this out:
Download Unlimited Logo Fonts for Commercial Use on Envato Elements
Envato Elements has an impressive library of thousands of fonts, all of them licensed for commercial use. Best part is, one low price gets you unlimited access to all of these logo fonts. That means you can download as many as you need.
And Envato Elements includes more than fonts. You also get graphics, stock photos, design templates, and more. Looking for a logo template? Try one like this example from Envato Elements. It can help take the guesswork out of your next design, and it's perfect for beginners. Use it to help jumpstart your process.
The Best Logo Fonts to Download Now on Envato Elements
Take a look at this sample of some of the best fonts for graphic design, logos, and more that you can download right now, on Envato Elements. All of them are included for one low price, and you can use them in your commercial projects. Download your favorites, or take in some type inspiration for your next logo project.
A condensed sans serif can be a very classy choice. This font is dramatic and well suited to points of emphasis, like branding and logo design elements.
Isn't this an elegant font? Its sweeping strokes have some calligraphic influence, and it would be an excellent fit for high-end branding. It also comes with logo templates.
Signature fonts can be an eye-catching choice for logo design concepts. This is another font download that also includes premade logo templates for your convenience.
If you like a geometric look, but you also want something a bit more graphical, try a modern logo font like this one. It has plenty of potential for memorable solutions.
Aren't the ligatures in this font creative? Check them out. There are so many awesome combinations you could create here for your next logo design project.
Here's another artful take on a sans serif font. The strokes have sweeping, calligraphic qualities, and this could be an excellent choice for your next logo design.
Or perhaps you prefer a more angular look. Take a look at this futuristic logo font. It has some really interesting angles and alternates you can experiment with.
Here's an awesome logo font with tons of possibilities. You can create these beautifully graphical designs, all with the extras included with this logo font.
Why not consider a font duo? In this case, you get both of these beautifully designed fonts, all in the convenience of one download. You get some included logo templates too.
Here's another font duo with a different aesthetic. Isn't it magical? This would be a great choice for an elegant design project or high-end branding.
Here's a chunky, blocky display font that's perfect for commanding attention. You could dress this one up, keep it casual, or push it in a number of different visual directions.
The contrast in this logo font is really elegant. Imagine this one on perfume packaging or used in branding for high-end jewelry. Try this beautiful display font today.
Prefer a handwriting look? Check out this awesome logo font. It has such energetic brushstrokes and could really make an impact. Try pairing it with a supplemental typeface.
If you like a cursive logo font, why not try one like this? This is another awesome font download that also includes logo templates. It's great if you need some extra inspiration.
Handwriting aesthetics can be really fun to work with. This font makes it easier than ever to simulate hand-drawn type. Download it and try out your own words or phrases.
Isn't this font visually interesting? You get two fonts in this awesome download, and both of them have such a memorable, organic quality. If you're looking for something usual, try this pair.
Try out a sporty style with this logo font. It also includes templates to work with and inspire your logo designs. This one could also work well for organizations, military, and more.
There's something so luxurious about an elegant serif font like this one. Aren't the subtle details here beautiful? This one is a great choice for points of emphasis, like a logo.
Here's a bold serif font that would work well for a number of projects. Keep it large and bold for logo design, but it could work great for supplemental text too.
Check out this sample of the amazing things you can create with this font's ligatures. Isn't this a stylish look? Download this font and try it out with your words and phrases.
This sans serif font has a stylish slant and geometric influences. It makes for a very visual solution that also has a sleek, modern look. Try this font out today.
A high contrast font, like this one, could be a perfect choice for your next logo font. It's best displayed at larger sizes, and could work for both modern and throwback aesthetics.
If you're looking for a font duo that's very versatile, this one is an awesome choice. These two fonts work beautifully together, but are a neutral choice apart too.
24. Friday Logo Font
Isn't this a friendly font? It's so easy to picture it on a storefront, catalog, and so much more. Pair this display font with a clean, supplemental font, like in this example.
Script and calligraphic fonts can also be a memorable choice for logo design. Here's a great example that you could try in your next logo concept. Try pairing it with a clean sans serif.
The Best Logo Fonts to Download Now on GraphicRiver
You can also find high-quality logo fonts on GraphicRiver. It's another awesome source for professional design assets. On GraphicRiver, everything is on demand. Download what you need, when you need it. One price, one asset.
Check out some of the stylish logo fonts you can download on GraphicRiver right now:
This font has so much potential. The cutouts here make for a visually interesting and memorable solution. Try this one out in different colors and experiment with scale.
Check out the stylish elements that make up this display font. It's a great choice for logos because you can do so many creative things with it. Download it today and try it with your copy.
Isn't this a visually interesting font design? It could be the perfect choice for a memorable logo. You could also try filling in some of the shapes here to push the ideas further.
This is such a perfect, clean sans serif font. It's bold, it stands out, and it would make a wonderful choice for logo design: either paired with visuals or on its own.
Here's another signature font that could be a great choice for logo design elements. Try it on its own, or pair it with a clean, neutral font to act as a strong supplement.
This clean sans serif font is a versatile choice. It would be an awesome font for a logo, but it could also work well for body copy, supplemental type, and everything in between.
Here's an awesome font family that would be a great addition to any designer's font library. You get so many different weights here to choose from—the potential is endless.
If you prefer a chunkier script font with a lot of energy, this font is a great choice. You can feel the speed and intensity of the brush strokes here. It makes for a stylish look.
Elegant sans serif fonts can be such a classy choice. Here's another one to take a look at. It also comes in a semibold and bold variation, so you can do even more with this logo font.
Check out this thin serif font. It has such beautiful curves, and works really well at large sizes. Try pairing this with some beautiful imagery or let it hold its own.
The curved look and aesthetic of this logo font make it a stylish choice. It's got a modern vibe and could work well for a variety of design projects.
Learn More About Logo Design
Want to learn more about logo design? Check out these free tutorials from Envato Tuts+ today. There's plenty more to learn and plenty of design inspiration to see.
- Logo DesignHow to Make Your Own Logo Design (Do It Yourself Guide)Nona Blackman
- Adobe PhotoshopHow to Make a Logo Look Vintage in PhotoshopIvan Gromov
- Affinity DesignerHow to Use Affinity Designer to Design a LogoZap Layden
- Logo DesignHow to Make Your Own YouTube Gaming Logo (With Gaming Logo Design Examples)Nona Blackman
- Logo DesignHow to Create a Nautical-Themed Logo in Adobe IllustratorAndrei Marius
Which Are the Best Logo Fonts for Your Project?
There are a lot of awesome choices out there when it comes to the best logo fonts. Which will you choose for your project? Remember, how the font communicates, and how this message relates to your brand, will help determine its success.
If you're looking for a collection of fonts, remember to check out Envato Elements. One low price gets you unlimited access to an entire library of professionally designed logo fonts. Sign up today to begin downloading from the impressive library.
Or check out GraphicRiver. It's another awesome source for professionally designed logo fonts. Check out the selection today.
Looking for even more font inspiration? Check out these font collections from Envato Tuts+:
- Fonts40 Most Popular Script Fonts for 2021Daisy Ein
- Fonts45 Best Textured Fonts (Brush, Distressed, Grunge, Metal, and More!)Daisy Ein
- Fonts20+ Best Free Fonts for Designers (Logos, Packaging, and More)Daisy Ein
- Fonts20 Most Popular Sans Serif Fonts for 2022Daisy Ein
- FontsThe Must-Have Fonts for Graphic Designers and Font LoversMary Winkler
- Logo Design25 Best Modern Logos With Simple Designs (Creative Examples for 2022)Nona Blackman