Whether you’re setting up shop or looking to reach new customers, you’re going to need an eye-catching and stylish promotional flyer.
In this article, we’ll give you 15 professional flyer design tips for designing flyers that are the ultimate multi-taskers—functional, direct, and much more creative than you think!
Let's talk about how to make a successful business flyer for promotion. A promotional flyer’s primary purpose is to attract attention. The secondary purpose is to convert sales—through information about unmissable offers or the details of an event, for example.
Sure, this means it’s not going to be a treasured work of art, but you can still make a flyer that looks incredible while fulfilling both purposes. These are important things to consider when thinking about how to create a good business flyer.
Read on to discover 15 professional tips for how to make a professional-looking flyer that makes the most of small print space and how best to attract attention from your target market.
The Best Business Flyer Templates on Envato Elements (With Unlimited Use)
You can find thousands of the best ideas for business flyers on Envato Elements. It's a great offer. Download as many as you want for one low price.
Each of these awesome flyer template designs from Envato Elements has tons of professional and creative marketing options. They're stacked with pro design features and great visuals to choose from. They're also quick and easy to work with.
Grab one of these professional corporate information flyer templates or product flyer templates. Quickly create a memorable sales impression.
Inspiration: Top 10 Business Flyer Template Designs From Envato Elements (Video)
See some of these great business flyer templates in action. We also include some extra top examples for inspiration.
Check out some of our best creative business flyer templates from Envato Elements in this quick video:
If you're looking for design inspiration, check out these awesome collections of flyer designs. From business to charity, parties to announcements, there's plenty to see and plenty to download.
- Flyers20 Best Free Printable Flyer Design Templates to Download Now in 2021Daniel Strongin
- Flyers20+ Best Informational Flyer Templates With Professional Designs for 2020Brenda Barron
- Flyers25 Best Customizable Marketing Flyer Template Design Ideas for 2020Daniel Strongin
Designing a Flyer: Top Tips for Professional Flyers
Professional leaflet design inspiration can be exciting to look at. But what should a flyer include? How do we make it look great? Let's dig into some professional leaflet design tips, perfect for your next professional project:
1. Function Before Form
OK, so before we get distracted with the fun design stuff, let’s get a reality check first. You may want to make your new business flyer into a Michelangelo masterpiece, but realistically most people won't see it in that light at all.
Whether you’re advertising a computer sale or a club night, you need to remember that your new business flyer has to be striking enough to be picked up and looked at. This is a key part of how to make professional flyers. The information on it also has to be clear and concise enough to convince that person to check out your shop or attend your event.
You'll also need to consider questions like:
- What should an info flyer include?
- What makes a good flyer?
- What does a professional flyer look like, in your experience?
- What makes an info flyer stand out?
The answers are all a part of how to design a flyer.
Prioritizing function over form before you start out designing will help to get your brain in the right place. Of course, design plays a significant role in converting sales. But it isn’t necessarily the most tastefully designed flyer that'll push the right buttons.
Take note of this functional checklist and review your new business flyer at the start and end of the design process to make sure it conforms to some or all of these. They're all part of how to make a good business flyer:
- Keep the information concise. Edit the text content down to the essential information only, and don’t be tempted to waffle. The attention span of an info flyer reader is super-short, so make what they read in that split-second count.
- Make information easy to read. Make sure your font sizes are large and your leading generous. And don’t be afraid to let a big, bold header dominate a large part of the promotional flyer. This is one of the most important tips for making a flyer.
- Make contact details and other essential information instantly accessible. Pull out a website address in a bold color, or make sure the date and time of an event or sale is blown up to large scale.
- Apply a WYSIWYG (What You See Is What You Get) attitude. If you’re selling a product, make sure to feature an image of it. It might seem like simple common sense, but giving the reader a visual aspect to go with a text item will help your info flyer to convert sales much more easily. Take inspiration from this stylish sale flyer. Each item of text is accompanied by a simple image of the product being sold. Treat your business flyer like a shop front. Shops put their products on display as they know that people ultimately buy with their eyes. When considering how to make a professional flyer, it makes good sense. We need strong visual associations with the objective.
2. Short on Space? Gridify!
One of the biggest challenges faced by graphic designers is how to make a professional-looking flyer with a small amount of print space. With most flyers restricted to a standard A5 (148 mm x 210 mm) or A6 (105 mm x 148 mm) page size, you’re going to need to think a bit more creatively about how to lay out your design.
Whereas with an invitation or more formal brochure you might look to arrange text content into one column on the page, with a flyer you can and should be more experimental with your grid. Newspaper-style same-size columns might look a bit rigid, so try dividing your flyer into irregular sections.
The designer has created a four-part grid, with the top third devoted to the header and image, two irregular-width columns below, and a narrow full-width row at the base of the design. The professional leaflet design packs in a lot of content, but still retains a minimal, clean look thanks to the balanced proportions of the grid.
Or why not move away from lateral thinking when it comes to how to make a professional flyer and try experimenting with diagonal sections on your grid? The professional business flyer template shown below breaks the normal rules with a diagonal slash across the top-right section of the flyer. It’s the perfect place for a slogan and background image, without intruding across the main layout.
If you spend a bit of time at the start thinking of design considerations for a professional-looking flyer, mapping out your grid, and planning which content goes, where you’ll be amazed at how much you can actually fit onto a small page size.
3. Play It Cool...
Sometimes an understated flyer can be a perfectly pitched design move. If you’re aiming at the more intelligent or corporate consumer, it might not be the wisest idea to throw a rainbow of brights or a shouty novelty font into the mix.
Aim for an aesthetic that's minimal, subtle, and calm. These are the design elements of a good flyer. If you’re wondering how to design a flyer for advertising corporate services or a business convention, an understated, flat design style will attract your target market with very little effort.
Our graphic design tip for your flyers is to stick to a black, white, and grey palette. Restrict yourself to just one splash of bold (but appropriate) color. Teals, mustards, pale greys, and mint greens are corporate at their core and prevent the flyer from drifting into bland territory.
Bringing in infographic-style icons and simple graphics will add a visual element without dominating the design. If you’re on the hunt for stylish icons, you can spend hours browsing the thousands of vector icons from Envato Elements. There's also a huge selection of free-to-download vector graphics at flaticon.com.
4. ... But Don’t Be Dull!
Whether you’re making an understatement or a full-blown statement, you want to avoid the curse of dullness at all costs. Transform understated designs from bland to brilliant with a deft application of color. Color is one of the easiest elements of a good flyer to apply.
If you’re looking to advertise something more informal and attention-seeking, like a club night, exhibition, or festival, you simply can’t afford to be dull at all! Great energy is what makes a good flyer.
You want to inject your flyer with the spirit of the event itself. Looking at your flyer should transport the viewer to the event and allow them to imagine what it would be like to experience it. If your leaflet is a little on the boring side and you don't know how to design a good flyer, they certainly aren’t going to get into the party spirit.
Follow these graphic design tips for flyers to make them more exciting and never be in fear of producing a dull design again:
- Color is your new best friend. A palette of complementary bold tones, like the hot pink, sunny yellows, and sea blues used in this eye-catching photo flyer, can conjure up summer days (perfect for festivals and BBQ events). On the other hand, a pop of neon can add a masculine, sporty edge to black-and-white designs.
- Balance a trio of bold elements. Create a balanced team of one striking photo, one attention-grabbing header (in a legible but bold slab typeface), and one colored element (such as the triangle pattern used on this photo flyer template). Avoid overcrowding by sticking to this three-element rule. It’s pleasing to the eye and will be eye-catching without becoming an eyesore.
- Make your design optimistic and fun. Don’t allow the flyer to be too serious. Even if you want to bring in a corporate element, you’ve still got scope to make something look witty or even a bit childish. You want people to pick up your flyer and hang onto it. They’ll be more likely to do this if the design makes them feel good.
5. Bring Tech Appeal to Your Design
Even though you’re probably designing your flyer for print, you may well be advertising services or products that can be accessed or bought online. More and more companies are moving their businesses solely online. As a result, most consumers interact with brands via websites or apps.
Flyers and apps have many things in common, even though a print flyer lacks the element of interactivity. Both flyers and apps are optimized for small spaces. As a result, they both need to make the way they present their information as efficient and easy-to-read as possible. They also are tasked with holding the attention of someone who may have many other distractions, whether that’s other apps on their phone or different flyers on a display stand.
Ultimately, apps are a great example of efficient, eye-catching design. If you're not sure how to make a business flyer, lift these lessons from the digital world and apply them to your print flyer designs. You'd be surprised by how the tech industry uses elements of a good flyer in their creations.
Look at some of the apps you most frequently use. What elements do they feature that would lend themselves well to print design? Whether that’s a strong, simple color palette, chunky buttons, or clean sans serif type, they’ll bring desirable and very modern app-inspired charm to your business flyer.
6. Be Approachable
Nobody likes a grumpy face. You shouldn’t under-estimate the simple power of a smiling human face when it comes to learning how to make a professional-looking flyer.
For many people, a flyer is going to be their first point of contact with your business, so it’s vital to make a good impression. If you’re advertising services, it’s important to give the viewer a friendly face. When they do further research, even if that’s online or over the phone, they'll keep that person’s face in mind.
The otherwise minimal, restrained style of the flyer complements the image. It makes it look as if this man both knows what he’s doing and will be friendly and approachable in the process.
A word of caution on using stock images—many stock photos of ‘smiling business people’ can look staged and soulless. Hiring a professional photographer to take high-quality, casual, authentic-looking photos of your business’s staff will be worth the money. Plus, the images can be reused for advertising, websites, or social media.
If your budget won’t stretch to that and you must use stock images, aim for photos that feel casual, informal, and friendly. Browse a range of high-quality stock images over at Envato Elements and Envato Market.
7. Don’t Compromise on Your Visuals
It can seem a shame to restrict your photos or illustrations to just a small part of your flyer. But there’s no need to compromise with your design considerations for a professional-looking flyer!
You can turn striking photos into the main attraction by placing them behind other items of content, like text and color. Gradients and transparency effects are fantastic for allowing you to step outside the usual boxy grid layout and create a layered effect in your design.
These professional flyers let graphics and color take center-stage. But by reducing the opacity of the colored element and adding subtle gradients, the designer can make the text appear legible and stylish to boot.
When working with small page sizes, don’t feel limited to a basic grid layout. Layered designs can look particularly striking and are a surprisingly simple way of making flyers that look professionally designed.
8. Use Shape to Create a Cool, Modular Design
If you've got more than one image and can’t decide which one to choose, try experimenting with shape to create a modular style. A shape-based layout is perfect for creating a modern photo collage on your flyer, which is ideal for almost every kind of purpose where you’d like to showcase a range of products or images, from stock sites to retail brands.
Shapes can add a lot of character and interest to your flyer design. This can create a number of different effects and suit many different aesthetics.
You can design an info flyer that takes advantage of a variety of shapes. This promotional flyer uses layered squares and rectangles, bordered by minimal white strokes, to showcase a range of product and fashion shots.
Most software programs will have a range of default shape tools, including circles, squares, and polygons, which you can use to create a unique design. Learn how to use these programs while you figure out how to design a flyer.
9. Tweak the Mood of Your Flyer With Color
We’ve already touched on how vital a role color plays in making your flyer appear bolder. It really should be one of your design considerations for a professional-looking flyer. But where do you begin when it comes to selecting an effective color palette for your flyer design?
Color, arguably more so than typography or images, is the key player in defining the mood and personality of your flyer design. Color will play a significant part in enticing a reader to pick your flyer up. So you need to consider color as playing a strong psychological role in your design.
Citrus tones, like oranges and yellows, can appear zingy and optimistic, which is great for more informal flyer designs. Cooler tones like icy blues and pale greys can seem more intellectual and tech-forward, which is perfect if you’re looking to create something more corporate. Choosing an ill-judged color combination can alienate potential customers. But the right color palette can help your flyer translate to sales.
If you’re looking for a failsafe color combination that looks timeless and effortlessly elegant, I love the combination of black-and-white photography with a contrasting trio of complementary colors.
Using black-and-white photography instead of full-color images keeps flyer designs restrained and makes a great backdrop for your brand colors. For added impact, choose bright neons or fresh pastels—teamed with monochrome photography, they’ll always look stylish, not garish.
10. Try to Make Your Flyer a Keeper
Flyers are cheap to produce, often printed on low-weight paper with unfashionable gloss finishes. As a result, they're rarely seen as items to be treasured. They're the workhorse of promotional print items, but often end up in the trash. This makes it even more important to consider advertising tips for flyers.
A beautifully designed info flyer is much more likely to be kept by a potential customer. It may even be pinned up on display at home or at the office if it’s particularly attractive.
At the start of this article, we talked about the dual purpose of flyers—to attract enough attention to be picked up and to convert to sales quickly by presenting information in a clear, concise manner. But there’s another purpose—that of the long sell.
In a similar way to follow-up e-newsletters or online ads that follow you when you haven’t quite committed to a purchase, print flyers can be used as a long-term reminder to a consumer. This will only be a realistic aim if you’ve created a flyer that’s attractive enough to be kept around in view for a longer period of time.
If you treat your flyer like a mini-poster design, using striking images, beautiful colors, and stylish typography, it’s less likely to be thrown away as soon as it’s been picked up.
Don’t just think of the short-term role your flyer will have. Play the long game, and you’ll reap the rewards in the long term too with your professional flyer. Imagine this flyer design being pinned to a noticeboard or placed in a scrapbook for future reference.
Get more business flyer inspiration to help you find the perfect template:
- Marketing40+ Business Flyer Templates (Creative Layout Designs & Industry-Specific Templates)Marc Schenker
5 Professional Business Flyer Design Trends for 2020
Let's look at some flyer design trends. As you research and explore how to make a successful business flyer, it's a great idea to observe what works, what's timeless, and what's on trend. Learning how to make a good flyer is more than copying trends, of course. But visual research can prove to be valuable when developing the right solution for your professional flyer.
Consider these trends as flyer design tips: observe, understand, and adapt to suit your professional brand.
1. Typography With Emphasis
There's a reason why it's trendy to use scale and color to bring emphasis to your type. It looks good, and it works well. That's why great fonts are consistently one of the top graphic design tips for flyers.
Where do your eyes go in the design below? Chances are, the red "Dream" really stands out. Why? The red commands our attention against the rest of the design elements.
Try this design trend with a sans serif type family. They tend to come with variants that make an aesthetic like this simple to achieve.
2. Abstract Shapes as Design Elements
Speaking of graphic design tips for flyers, this one will elevate the entire look. Abstract shapes can be a versatile way to add interest to your composition. They can also divide and organize your composition. In the example below, notice how the shapes serve many purposes. They highlight sections and influence the flow of the composition too.
Abstract shapes don't necessarily have to be angular. Here we see curved shapes used with a different color scheme.
The nice thing about relying on shape as a design element is the versatility. Change colors, add imagery, and this approach can work for a wide variety of projects and subjects.
3. Consistent Key Colors
Color is very communicative. Consistent key colors are a trend you'll notice in many professional flyer design concepts. You'll see this in many flyer designs in 2020, as app-inspired aesthetics are often quite stylish. That sleek, tech-inspired look often benefits from consistent but limited colors.
Remember to make your color choices based on your professional branding. Color is communicative, too. These color choices should support your professional brand and its goals.
4. Clean, Organized, Open Space
Some design choices are timeless. Look at the examples below. Notice how there's generous "breathing" room.
The parts of the design visually relate to one another, but also leave a lot of open space—often called negative space in design theory. It can make a very classy and adaptable design.
For example, imagine the possibilities if you changed up the color choices and/or imagery. There's a reason why this aesthetic is still popular. It's because the versatility and professionalism can't be understated.
5. Attention-Grabbing High Contrast
What makes a good flyer? We want to create something attention-grabbing—and contrast is a great way to command attention. Contrast makes things stand out, while similarities in value make things more supplemental and complementary. You'll likely see this technique used regularly in 2020 as it's one of the top advertising tips for flyers.
Use this approach in a wide variety of ways. The concept below is a professional flyer that makes great use of this design concept. Notice how the dark portions of the composition really stand out against the light portions.
Your Checklist to Make Awesome Business Flyers in 2020
In this article, we’ve looked at some top tips for how to make a good flyer—making your business flyers the best they can be. Keep this checklist at hand when you’re tackling a new flyer design project:
- Consider function before form. Think about the practical purpose your flyer will play before you dive into the aesthetics.
- Apply an irregular grid to make the most of small print space.
- Consider an understated, restrained design for more corporate or formal businesses...
- ... or make a bold statement with an attention-grabbing trio of bright color, strong photo, and bold typography.
- Introduce some tech appeal to your flyer with app-inspired design elements.
- Make your flyer appear friendly and approachable with personable, informal photography of employees.
- Make use of transparencies and gradients to create a layered effect without compromising on the impact of your chosen photography.
- Use shape tools to create a modular effect on your flyer—great for showcasing many images.
- Adjust the mood of your flyer in a flash by switching your color palette.
- Try to make your flyer a keeper. Convert more long-term sales by making your flyer into a beautiful keepsake.
More Business Flyer Template Resources
Looking for even more flyer design inspiration and design tips? Check out these flyer design collections for design inspiration, or add a design to your collection today.
- Flyers25+ Best Free Business Flyer Template Designs (Printable Examples 2020)Daniel Strongin
- Flyers25 Best New Product Flyer Design Templates (Inspirational Examples 2020)Brenda Barron
- Flyer Mockup25+ Best Free Flyer Templates (InDesign, Photoshop, Illustrator, etc.)Nona Blackman
Go Forth and Create Fantastic Business Flyers in 2020
If you're still looking for the perfect business flyer, check out Envato Elements. It's a perfect choice if you're looking to download many different flyer design templates at one low cost. Or, if you prefer single downloads a la carte, consider checking out GraphicRiver.
And if you want to learn how to make a good flyer in Photoshop, take our free course with designer Melody Nieves. Check out some of our other tutorials for how to design a good business flyer at the end of this post too.
Have any more top design and advertising tips for flyers? We'd love to hear about them in the comments below!
Editorial Note: This tutorial was originally published in March 2016. It's been updated to include new information—with special assistance from Daisy Ein.
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