20 Weird Logos That Work (and Why They Do)
Logos are everywhere. Because of this, only a few can rise among the noise -- and often it's the more unique logos that are most memorable. Sometimes to be unique, you've also got to be weird. In this post, we showcase twenty lovably strange logos that work.
The Society 27 logo by Pavel Pavlov makes use of the fantastic ambigram effect, which ensures the logo display exactly the same when viewed in an upside down position. The abstract use of the quotation marks and number seven cleverly make up the complete 27.
London Symphony Orchestra
The LSO logo uses a single flowing line to create the three initials of the London Symphony Orchestra. The semi-representational shapes are recognisable enough to be seen as letters, but also allows the logo on a whole to be seen as an elegant graphic.
I love NY
The simple yet highly recognisable mark of the I Love New York has been used to promote tourism in New York for years. Known as a Rebus logo, it displays a large red heart graphic to symbolise the word love, while representing the word New York with the two initials N and Y.
Museum of London
The new Museum of London logo first appears to be a collation of current logo design trends, but with deeper inspection and research the underlying meaning of the logo is discovered. The organic shapes that make up the logo represent the history of London, showing its growth over time expanding geographically.
The Metroplex logo by BrandBerry creates an excellent sense of depth with the use of three dimensional shapes. The array of cuboid shapes represent skyscraper buildings which make up the overall metropolis graphic, linking well to the meaning behind the name.
Another logo that links well to its name and subject is that of Cattleyard Promotions. Being a music related business the logo uses various graphics of instruments but combines them to form the overall shape of a cow, bringing together these two inspirations into a unique mark.
The CafeClick logo uses an accepted icon of the internet, the mouse cursor and brings it together with a mug of coffee by replacing the steam. This cleverly links these two elements making a brilliant logo for an internet café.
The Logo Motives brand that represents designer Jeff Fisher is an admirable collation of imagery and letterforms. The manipulation of the letters O and G allow them to fit seamlessly into the overall train graphic with perfect geometrics all round.
Rehabilitation Hospital Corporation of America
The highly symbolic logo of the Rehabilitation Hospital Corporation of America logo communicates a complex message with just a simple design. Using the globally renown cross symbol to represent help and medical attention and the steps to reflect on the steps taken back to normal life.
Another logo that plays in representational symbols while relating heavily to the brand name is the Schizonphrenic logo. Being a medical disorder that often depicts split personalities the logo characterises this with simple shapes that depict a happy and sad face.
The word curious often goes hand in hand with questions, this is smartly represented in the Curious logo by Action Designer. Using the question mark symbol depicts this while being manipulated to fit into the logo by replacing the letter C.
The Modern Nerd logo makes fine use of negative space to fool the eye into seeing the overall image of a figure, using just the symbolic shapes of hair, glasses and tie it links in well to the stereotypical geek/nerd image.
The Time Watch logo brings in elements from daily life to enhance the meaning of the logo. The colon is commonly used on digital clocks and watches, in the logo it is cunningly used to replace the letter I giving a great looking and representative mark.
Taking on a more lateral depiction of the brand is the Full Time logo, this mark takes a clock as the symbol of time and uses it as a container of water to represent time being full.
The clever execution of the Upside Down logo maintains legibility by manipulating select letters to represent the brand name. By using alternate letters or flipping the orientation of a letter gives an unusual appearance despite being easily reabable.
The combination of two images into one is what makes the Candy logo so great. Using both a stereotypical sweet product and an illustration of a girl’s head link in well to the nature of the product. Even the wording blends in to become part of the artwork.
Seven and Six
The geometric layout of the Seven and Six logo creates a groovy looking mark that also acts as the graphical alternative of the brand name. Using the numeric figures and the ampersand reinforce the complete worded variations. The logo was designed by John Gerlach.
The flowing lines of the Studio 8 logo create an illusion that allows both the initial S and number 8 to be visible in the logo graphic. Splitting the lines at the appropriate places stops the eye from following the curves in order for each symbol to appear.
The three letters of the Zip logo are blended together to form an almost solid shape. The centre graphic which represents the real life object also holds together the logo by breaking up the block allowing the letter I to be seen as well as allowing the Z and P to become legible.
The Bison logo by Seamus Leonard is an excellent example of how letters of a word can be distorted to create a completely different shape to reinforce its meaning while maintaining readability.