Choosing a brochure size can be confusing. If you're working on a marketing campaign, creating an impact on a potential client is important. Whether you are a designer or not, this guide is essential in helping you choose your next business strategy.
In this article, you’ll find the most frequently used brochure sizes internationally (ISO 216) and in the US and Canada (ANSI). We also list the most typical fold types used in brochures. This will dictate how your customers navigate the brochure and how you will organize the information.
Once you’ve decided on a size and fold, it is time to get designing! You’ll find links to a selection of our tutorials at the end of this article on how to make a brochure. Don’t have time to design? We also list some examples of our brochure templates from Envato Elements and GraphicRiver, so we've got you covered!
International Brochure Printing Sizes
A4 (210 x 297 mm)
Customers are most familiar with brochures this size. An A4 brochure is a flat open A3 paper folded in half. This size allows you to pack in a good amount of information, photos, and graphics. It is simple and straightforward, and it'll get the job done.
A5 (148 x 210 mm)
An A5 brochure is an A4 page size folded in half. It is compact, and it's perfect if you are providing only key information. It has enough room to still get creative and make something visually striking.
A3 (297 x 420 mm)
A3 brochures are not as common because the printing costs can rise very quickly. On the other hand, this size can create a visual impact and make it perfect for displaying multiple images or large images.
DL (99 x 210 mm)
DL stands for 'Dimension Lengthwise.' This is an A4 sheet, folded lengthwise twice to create three panels. Also known as a trifold, this size is perfect for menus and mail campaigns because it fits into a DL envelope.
Square (210 x 210 mm, size varies depending on printing house)
Square brochures are not as common but are great if you want to stand out and create something different. The product can feel premium when you are using an abnormal size. Always talk to your printing house to hear what they offer—they might be able to help you out during the process.
Standard US and Canada Brochure Printing Sizes
Letter (8.5 x 11 in)
A Letter size brochure is the sister of the A4 size—it is slightly wider and shorter in length. A Letter size brochure is a Tabloid paper size folded in half. This brochure provides a balanced area of body and images.
Legal (8.5 x 14 in)
If your design looks too crammed on a letter size brochure, the legal size is here to the rescue. It is slightly taller than the Letter size, while maintaining the width. You can use this size as half-fold, trifold, or a four-panel brochure.
Half Letter (8.5 x 5.5 in)
Also called memo, this is the smallest standard brochure size. If you want to focus on specific products or services—while keeping costs low—this size is for you.
Tabloid (11 x 17 in)
This size is similar to A3. It is not as common as other sizes but has a strong visual impact if you are using it as it is. If folded, you can use it as a bifold, trifold, or four-panel brochure.
Square (8 x 8 in, size varies depending on printing house)
This unusual brochure size makes the design stand out. It can instantly have a premium feel when handed to customers. This size varies depending on the printing house, so it's best to contact them to see what’s possible.
Most Common Fold Types
This is the most popular fold—it is a sheet folded in half. When open, it presents the reader with two main panels. It is simple and quick to produce and fold.
This fold divides the sheet of paper into three. It is a slimmer brochure and easier to carry around. The panels fold on top of each other, usually the left panel over the center and the right panel on top. It provides a total of six equally divided panels, which can be tricky to set up (we've got a tutorial on that!), but it provides enough real estate to present your idea.
This is another popular fold, containing six equal panels that fold like an accordion. With this layout, you have the ability to create a design that spreads across all three panels on each side. This is perfect for displaying large imagery.
A gatefold is a sheet of paper with a center panel as wide as the side panels. These side panels fold inwards, meeting in the middle. Because of the unique opening style, this fold is perfect if you want to highlight a product or service in the center panel.
A roll-fold brochure has four panels that each roll into each other. Since this brochure folds into itself, the panels need to be adjusted individually to allow for a perfect fold. This fold is great for information that has structure, say a guide or handbook.
Premium Brochure Templates
Not ready to design your own brochure yet? Not a problem! Below, we’ve compiled a few professional brochure templates. These are quick and easy to customize, and did I mention print-ready too?
Bring your business to life with this easily editable brochure template. This print-ready multipurpose brochure is available in Letter and A4 sizes. It also contains free icons on the interior and free fonts. Perfect to take your business to the next level.
Trying to get your customers to take a vacation? This trifold brochure is perfect to display beautiful large landscapes. Minimal, simple, and straightforward. Sometimes that's all you need!
Looking to stand out amongst your customers? Try this square format trifold brochure—perfect if you are looking to display big images. This brochure is compatible with InDesign and print-ready. It is all ready for you to drop in your images and send it off to the presses!
This professional trifold brochure template is perfect for your business. Simply add your own copy and images and, if you'd like, adapt the colors to go with your brand. This A4 trifold brochure is print-ready and compatible with Photoshop.
If you need something slightly bigger than a trifold, here's a four-panel brochure. This brochure folds out to a DL brochure and is already set up for US dimensions too! It comes with free fonts, icons, and unlimited colors.
Looking to make an impact? This square gatefold is perfect if you want to highlight information in the center. This brochure is Photoshop compatible and measures 210 x 210 mm.
Deciding on a brochure size and fold can be complicated, but it shouldn't be. This guide lists the basics you need to consider when you are planning your next marketing campaign. If you are an avid Photoshop or InDesign user, we've also compiled a list of templates that can help you out. If you would like to explore more template ideas, you can find many customizable brochures and flyers over at Envato Elements and GraphicRiver. Check it out!
If you are ready to design your very own brochure, take a look at some of our tutorials below on how to make a brochure. They are perfect to get you started!
If you liked this tutorial, you might like these:
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