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How to Create an Instagram Post Template in Photoshop

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What You'll Be Creating

Today we'll be taking a quick look at how to create an Instagram post template in Adobe Photoshop!

Whether it's for a hot sale your site is having, you're announcing a huge giveaway, or maybe you just want to wish your followers a happy holiday, having a blank Instagram post template that's ready to be filled in and customized with only a few clicks is a must for any booming Instagram account! 

Today we'll be recreating an Instagram template that's found on Placeit!

If you're looking to edit a post similar to our final product without Photoshop, then head over to Placeit. You can get creative with the editable Instagram post templates and get professional results in just a few clicks. After the tutorial, we'll walk through ten cool Instagram post templates like the one below:

Cool Instagram Post Templates from PlaceitCool Instagram Post Templates from PlaceitCool Instagram Post Templates from Placeit
Placeit lets you customize cool Instagram post templates like this one without any software.

Do you prefer watching Instagram Photoshop tutorials to reading them? Then follow along with us over on our Envato Tuts+ YouTube channel:

What You Will Need

You'll need the following resources to follow along with this Photoshop tutorial for Instagram posts:

Find more resources on Envato Elements and Placeit!

1. What Are Instagram's Post Size Dimensions?

Step 1

Create a New Document in 1080 x 1080 pixels at 72 DPI/Resolution. That's the optimal size for an Instagram post; however, if your image is larger, that will work as well! 

Just make sure your canvas is a 1:1 (Square) ratio! Otherwise, Instagram will crop your post.

Step 2

Drop and center your promo or subject image onto the middle of the canvas.

Photoshop Tutorial Instagram drop main subject Photoshop Tutorial Instagram drop main subject Photoshop Tutorial Instagram drop main subject

2. How to Create Borders in Photoshop 

Step 1

Select the Rectangle Tool, setting the top toolbar's settings to what you see below. 

Rectangle Tool Settings

  • Shape
  • Fill: None
  • Stroke: White 5px Solid 
  • Height: 988 px (may vary)
  • Width: 988 px (may vary)

Step 2

Create your square border and move it to the middle of the canvas. Make sure there is an equal amount of space on all four sides. 

Photoshop Tutorial Instagram add border Photoshop Tutorial Instagram add border Photoshop Tutorial Instagram add border

Step 3

Select the Line Tool, once again setting the top toolbar's settings to what you see below. 

Line Tool Settings

  • Shape
  • Fill: White
  • Stroke: None
  • Weight: 5 px

Step 4

Using the Line Tool, create a horizontal 75 px line. 

Create a second vertical line, connecting the two lines to make a corner-line shape. 

Move the corner shape 10 px from the edge of the white border. 

Group the two lines. 

Photoshop Tutorial Instagram add corner Photoshop Tutorial Instagram add corner Photoshop Tutorial Instagram add corner

Step 5

Duplicate the corner group.

Align the two corners so that the new duplicated group is inside the original.

Shorten both the duplicated lines, located inside of the duplicated group, from 75 px to 25 px to create a shorter corner shape.

Move the duplicated group 10 px from the original corner group. 

Photoshop Tutorial Instagram double corner Photoshop Tutorial Instagram double corner Photoshop Tutorial Instagram double corner

Step 6

Group both corner shapes into a new group. 

Duplicate the new group four times, placing the groups around the four corners of the border.

Use Right-Click > Flip Horizontal and Flip Vertical to flip the corner shapes. 

Photoshop Tutorial for Instagram duplicate corners Photoshop Tutorial for Instagram duplicate corners Photoshop Tutorial for Instagram duplicate corners

3. How to Create an Editable Instagram Post Template

Step 1

Create a New Layer above your subject/promo image, but below your border groups. 

Select the Rectangle Toolsetting the top toolbar's settings to what you see below. 

Rectangle Tool Settings

  • Shape 
  • Fill: Dark Blue #003f46
  • Stroke: None 
  • Width: 988 px (may vary)
  • Height: 269 px (may vary)

Place the dark blue rectangle at the bottom of your border.

Photoshop Tutorial for Instagram add blue rectangle Photoshop Tutorial for Instagram add blue rectangle Photoshop Tutorial for Instagram add blue rectangle

Step 2

Create a second rectangle with the Rectangle Tool. 

Rectangle Tool Settings

  • Shape 
  • Fill: Orange #ed6726
  • Stroke: None 
  • Width: 987 px (may vary)
  • Height: 62 px (may vary)

Clip the orange rectangle into the dark blue rectangle, bringing the orange rectangle down to the bottom edge of the blue rectangle. 

Photoshop Tutorial for Instagram add orange rectangle Photoshop Tutorial for Instagram add orange rectangle Photoshop Tutorial for Instagram add orange rectangle

Step 3

Using the Butler Font, type what you want your viewer to see first. In this case, it's "Flash Sale!"

Make the text centered towards the top of the dark blue rectangle and very large! I've set my text to white and 86.7 pt.

Photoshop Tutorial for Instagram add main  text Photoshop Tutorial for Instagram add main  text Photoshop Tutorial for Instagram add main  text

Step 4

Next, place your secondary information right below your first line of information. In this case, it's "15% off all tops and hats".

I used the Georgia font at a size of 53.42 pt. 

Photoshop Tutorial for Instagram add secondary text Photoshop Tutorial for Instagram add secondary text Photoshop Tutorial for Instagram add secondary text

Step 5

Finally, add your least important information. By least important, I mean least eye-catching! In this case, we want to catch them with "Sale!" then tell them what the sale is and then finally give them the code for the sale. In this case, it's "Code: Summertime."

I placed the text right in the middle of the orange rectangle, using the same Georgia font at a size of 39.35 pt

Instagram Photoshop Tutorial add bottom text Instagram Photoshop Tutorial add bottom text Instagram Photoshop Tutorial add bottom text

We've Done It!

And there you have it! You made it to the end of this Instagram Photoshop tutorial. You now have a fully customizable Instagram post template, ready to use whenever you need it, whatever you need it for. All you need is a few clicks to change out the words, colors, font, or even the border's thickness and stroke type! Who doesn't love a polka-dot border, after all?

Awesome Instagram Post Templates for 2021 From Placeit

If you need even more inspiration for your next Instagram post template, check out Placeit! There you can find creative templates that are all customizable online. There's no need for any software, and the results are amazing. Check out some of my favorite cool Instagram post templates from Placeit below: 

1. Instagram Story Template for a Men's T-Shirt Sale

Here's a really modern Instagram post template PNG. It has a nice use of color and two image placeholders. Add your text to promote your latest collection or sale.

Template for Instagram PostTemplate for Instagram PostTemplate for Instagram Post

2. Instagram Post for a New Summer Collection Announcement

Looking for something more vibrant for 2021? This summery template for an Instagram post is right up your alley. It features a bright fire-engine red that frames your text and promo image. Experiment with different font styles to find one that fits your brand.

Summer Editable Instagram Post Templates GeneratorSummer Editable Instagram Post Templates GeneratorSummer Editable Instagram Post Templates Generator

3. Instagram Post Generator for a Special Streetwear Sale Online

Text and abstract graphics decorate this cool Instagram post template. The textured look of the image adds some gritty authenticity to this design. There's no doubt that after you customize this template for an Instagram post, your followers will be left impressed.

Template For Instagram PostTemplate For Instagram PostTemplate For Instagram Post

4. Cool Instagram Post Generator for a Giveaway

Chic, stylish, and minimal, this template generator keeps your image front and center. Upload your professional photos to quickly customize the layout to suit your brand. Like the other cool Instagram post templates in this list, this one is fully customizable.

Cool Instagram Post Templates MakerCool Instagram Post Templates MakerCool Instagram Post Templates Maker

5. Modern Instagram Post Maker for Quotes

Do you like to give your followers motivation? Then check out this Instagram post maker. By default, it features an uplifting message over a field of flowers. You can edit the text, font, colors, and a lot more. This level of customization is like using multiple editable Instagram post templates.

Instagram Post Template PNGInstagram Post Template PNGInstagram Post Template PNG

6. Instagram Post Template for Cool Fashion Brands

Sometimes your followers will only engage for a few seconds as they scroll through their feeds. That's why the clear messaging offered in this Instagram post template PNG is so important. Give your followers a nice image and a short and sweet call to action.

Instagram Post Template PNGInstagram Post Template PNGInstagram Post Template PNG

7. Healthy Lifestyle Social Media Post Template

Eye-catching colors never hurt anybody. This health-oriented Instagram post template is perfect for you if you run a lifestyle blog or social page. You can edit the fonts and background image. You can even upload your brand's logo!

Editable Instagram Post Templates GeneratorEditable Instagram Post Templates GeneratorEditable Instagram Post Templates Generator

8. Fashionable Instagram Post Maker for Clothing Brands

There are only so many ways you can say "coming soon", but there are many more ways to say it creatively. This fun Instagram post template PNG makes lets you make your announcement by using cool pinks, purples, and blues on a garage scene. And yes, you can customize the colors if they don't fit your brand.

Instagram Post Template PNGInstagram Post Template PNGInstagram Post Template PNG

9. Instagram Post Template With an Urban Style to Share New Items

Are you looking for something trendy? Then you'll want this anti-design template. It rewrites the design rules yet still looks well-designed. You can add up to two images to share your news with. This template for an Instagram post also supports adding your logo and more text.

Anti Design Template for Instagram PostAnti Design Template for Instagram PostAnti Design Template for Instagram Post

10. Trendy Instagram Post Generator With a Colorful Anti Design Layout

Let's wrap up our list of editable Instagram post templates with this modern option from Placeit. It has abstract decorative elements as well as an excellent use of colors. All of this is done to help frame your image without looking overcrowded. Try it if you like bold and cool Instagram post templates that are on trend in 2021.

Trendy Instagram Post Template PNGTrendy Instagram Post Template PNGTrendy Instagram Post Template PNG

Conclusion

The steps in this Photoshop tutorial for Instagram were just the start. As always, keep experimenting with different techniques and practicing, and don't forget to post your version below, along with any questions, comments, or critiques!

final final final

The Instagram platform is always evolving, and so do the trends that you'll find are popular and effective. Stay up-to-date with our blog post on Instagram trends in 2020. It'll help you learn what works for Instagram users and your followers this year. It's a great source of inspiration and planning!

You can also learn more techniques with the following photo manipulation tutorials:

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