1. Design & Illustration
  2. Instagram

How to Create an Instagram Ad Template

Scroll to top
Read Time: 6 mins
Final product imageFinal product imageFinal product image
What You'll Be Creating

Learn how to create an eye-catching ad by using an Instagram post template, without Photoshop.

If you want to promote your brand or your product at a low cost, and still reach your target audience effectively, you can do it with the help of Instagram. An eye-catching Instagram post will make a great ad, but first you need to know how to create it. In this tutorial, I’ll show you how you can create your post using an Instagram ad template.

Follow along with us over on our Envato Tuts+ YouTube channel:

What You’ll Learn in This Instagram Ad Template Tutorial

  • Where to find Instagram post templates
  • How to use a template for an Instagram post
  • How to customize a blank Instagram post template
  • How to use an Instagram template without Photoshop

How to Create an Instagram Ad Template

Step 1

First, go to Placeit is an online mockup generator that you can use for all kinds of products. This time we’re going to look at Instagram ad templates, so navigate to Designs and click Instagram Posts.

instagram post generatorinstagram post generatorinstagram post generator

Step 2

There are hundreds of Instagram post templates to choose from, in a variety of styles and topics. You can filter them by Tags, but you can also browse through them all to see what inspires you the most. When you’re ready to pick one, just click it. I chose this one.

instagram templatesinstagram templatesinstagram templates

Step 3

You can now customize your Instagram ad template! If you don’t know where to start, you can scroll down and select a preset that fits your vision the best.

select a presetselect a presetselect a preset

Step 4

Once you’ve chosen the preset, it’s time to adjust it to make it perfect. First, let’s take care of the photo—it’s the most important thing here. This template offers plenty of photos that you can use without worrying about the license. But if you want to present your own product, you can also add your own photo by clicking Custom Image.

add custom photoadd custom photoadd custom photo

Step 5

Select your image (I used this one) and Crop it to create an eye-catching composition.

crop the photocrop the photocrop the photo

Step 6

This template adds a color filter to your photo. Pick a color that complements your image.

color filtercolor filtercolor filter
change color filterchange color filterchange color filter

Step 7

Once you have the main image done, you can take care of the details. The colors of the frame and the banners should fit the colors of the photo. You can adjust them in the upper right corner.

adjust colorsadjust colorsadjust colors

Step 8

The frame itself comes in a couple of styles that you can easily change. You can also get rid of the frame entirely, if you think your design would look better without it.

change the framechange the framechange the frame

Step 9

This template also allows you to add another graphic out of an extensive library of vector images. Type a phrase in the search bar or browse the library directly. You can also adjust the color of this graphic separately. If you want to use a color you’ve used before, click Show Recently Used to see all of them on the palette.

add another graphicadd another graphicadd another graphic

Step 10

Once the visual side of this Instagram post is ready, it’s time to take care of the text. There are a couple of text fields ready to use—you can customize them and add another one if you need. Everything can be changed—from the font and color to the size and position.

change textchange textchange text

Step 11

Our Instagram post looks great! Now, you only need to scroll up and click Download to get your design without the watermarks.

download instagram postdownload instagram postdownload instagram post

Instagram Post Templates

Now you know how to create an Instagram post using a template. But this was only one template out of hundreds! Let’s take a look at a few other examples to see what else can you do to make your post shine.

Minimalistic Instagram Post

For example, this template for an Instagram post is a great combination of a photo and a graphic, with calm colors complementing the composition. Take a look at the presets to see how powerful this post looks, despite its minimalistic features!

Minimalistic Instagram PostMinimalistic Instagram PostMinimalistic Instagram Post

Scrapbook Instagram Post

This template lets you create an Instagram post in a scrapbook style. You can be really creative, with special photo frames and two photos combined into one composition! Use bold fonts and vibrant colors for the best effect.

Scrapbook Instagram PostScrapbook Instagram PostScrapbook Instagram Post

Vector Graphic Frame for Instagram Post

Instagram is all about photos, but if you combine a photo with a graphic background, you’ll get a beautiful mix that will stand out from the crowd. This template shows you the power of minimalistic vector graphics used as a frame around the photo.

Vector Graphic Frame for Instagram PostVector Graphic Frame for Instagram PostVector Graphic Frame for Instagram Post

Graphic Instagram Post

You can also opt out of using a photo altogether and use an Instagram template that is purely graphic in nature. Browse the library of vector graphics and backgrounds, and create a unique composition!

Graphic Instagram PostGraphic Instagram PostGraphic Instagram Post

All-Text Instagram Post Template

A picture may be worth a thousand words, but sometimes less is more. This template for an Instagram post is based on a bold font, simple graphics, and a blurry background. It allows you to make your message loud and clear with the power of minimalism.

All-Text Instagram PostAll-Text Instagram PostAll-Text Instagram Post

Simple Instagram Post Template

You can use a similar template for the same purpose—make it simple, keep the message short, and it will make people interested in the content you want to show them.

Simple Instagram PostSimple Instagram PostSimple Instagram Post

Vivid Instagram Post Template

Here’s another template that uses a photo to bring attention to the post. But it’s more than that—it also offers a clean, bold banner that is instantly noticeable thanks to the contrasting colors. It’s impossible to ignore it!

Vivid Instagram Post TemplateVivid Instagram Post TemplateVivid Instagram Post Template

Cute Animals Instagram Post Template

Cute animals are a recipe for success! This template shows you how you can use simple illustrations of cats and dogs to make the post visually appealing and therefore more noticeable. Add a simple message, and your ad is ready!

Cute Animals Instagram Post TemplateCute Animals Instagram Post TemplateCute Animals Instagram Post Template

Cyber Monday Instagram Post Template

Sometimes you should keep your post low key, but there are times that call for vivid colors and strong contrast. This template was designed for the Cyber Monday sales, and its collection of tech-related backgrounds will help you create a post with a strong theme.

Cyber Monday Instagram Post TemplateCyber Monday Instagram Post TemplateCyber Monday Instagram Post Template

Trendy Instagram Post Template

This template is based on the trendy effect of bold colors mixed with a monochromatic photo. It’s perfect for promoting content on your website or blog—just write your title and add the link.

Trendy Instagram Post TemplateTrendy Instagram Post TemplateTrendy Instagram Post Template

Good Job!

Now you know how to create an ad using an Instagram post template!

instagram templateinstagram templateinstagram template

If you want to learn more about Instagram templates, try these tutorials as well:

Did you find this post useful?
Want a weekly email summary?
Subscribe below and we’ll send you a weekly email summary of all new Design & Illustration tutorials. Never miss out on learning about the next big thing.
Start your 7-day free trial*
Start free trial
*All Individual plans include a 7-day free trial for new customers; then chosen plan price applies. Cancel any time.