Do you like sleek, elegant websites? Then make sure to buckle up, because in this tutorial you will find out how to combine simplicity and elegance in this one page website in Adobe Illustrator.
This tutorial will show you everything you need to make an elegant yet simple site for your small business in Adobe Illustrator, using a Hair & Beauty Salon as an example. Let's dive in.
This tutorial uses several free fonts and other assets that are available for download at the links below:
Then, the font family used in this tutorial is called Proxima Nova and it comes with a Typeset Subscription, so you can use it to layout your design and publish your finished site:
- Proxima Nova by Typekit
This tutorial also uses several images that you can download from Photodune. The images I have found fit well the purpose of this tutorial, but you can use your own images if you'd like:
- Wedding bouquet on grass
Bride stands next to old church
Seductive blond with her hair covered in roses
Beauty Portrait. Curly Hair
1. Set Up the Layout and Grid
First, create a New Document. Set Artboard dimensions to 1500 px by 4500 px. Since we are going to create graphics for monitor use, make sure that Color Mode is set to RGB and Raster Effects 72 ppi.
Let's create a New Layer. Name the top layer "Grid" and the bottom layer "Artwork". This is where we will place the grid that will help us optically align objects on the Artboard.
Use the Rectangle Tool (M) to create a new stripe. Give it the dimensions 30 px by 4500 px.
Make sure the stripe is placed in the "Grid" layer. Fill it with Red Color (R 255 G 0 B 0).
With the red stripe selected, go to your Appearance Panel and click on Illustrator Effects > Distort & Transform > Transform.
Move the stripe horizontally by 40 px. Add 23 copies. This will create a vertical grid by multiplying the stripe 23 times with a 10 px gutter between each stripe.
Again, with the red stripe selected go to Object > Expand Appearance. This will break the multiplying effect into separate stripes.
Select grouped stripes and Align them to Artboard both horizontally and vertically.
Go to the Transparency Panel and set Opacity to 10%.
To ensure that the grid won't move around when you accidentally click on it, lock the Grid Layer.
2. Set Up the Background
In this step, we will create a tiled background. For this purpose, use the PNG picture "Debut Dark BG." With Artwork Layer selected, go to File > Place. Import this image.
Now let's create a tiled pattern. Select imported image and go to Object > Pattern > Make.
In Pattern Options, you can play around with the advanced settings. Give this pattern the name Debut Dark.
In the top left corner, confirm the new pattern by hitting Done.
Create a new Rectangle with the dimensions 1500 px by 4500 px.
Select the new rectangle and Align it to Artboard.
Fill the rectangle with the Debut Dark Pattern from the Swatches Panel.
3. Create the Top Header and Menu
Go to File > Place and import header image. Make sure to uncheck Link option. We want the image to be embedded in the Illustrator document, not linked.
Select the header image and Align it to Artboard. Align it vertically to the Top Edge.
Create a new Rectangle with the dimensions 1300 px by 55 px. This will be the base for the navigation menu.
Fill the rectangle with Black (R 0 G 0 B 0). In the Transparency Panel, set the Opacity to 60%.
Align the rectangle to the Center of the Artboard. Also align it to the bottom edge of the header image.
Using the Type Tool (T), write "Welcome." This tutorial uses the Proxima Nova font, which comes with a Typekit subscription, but feel free to use any font that you like.
In the Character Panel, set Font Size to 16 pt and Tracking to 10. Turn on the All Caps option. Also fill text with White (R 255 G 255 B 255).
Select "Welcome" text. Holding Alt - Shift, click and drag the text. This will make a new copy of the selected text. Duplicate the text three more times.
Rename each new copy of text according to the picture. Since the "Welcome" button is active, it has a White Color. Other button states are inactive. Let's fill them with a Subtle Gray Color (R 201 G 201 B 201).
Use Smart Guides (Cmd - U) and vertical grid to align menu buttons evenly across the the black navigation menu. Make sure that the spacing between the buttons is even.
Create a new Line ( \ ). Make it 410 px in length. Adjust the Angle to 0°.
Add Stroke Weight to 1 pt. Fill it with White (R 255 G 255 B 255).
Again, use Smart Guides (U) to align the line with the vertical grid. Make sure that it touches the right edge of the first red stripe.
Or, if you are more comfortable with exact numbers, you can use the Anchor Reference Point and adjust the line position separately for the X and Y axis.
With the white line selected, hit Enter. A new window will show up with the transform options. Set Horizontal Position to 477 px. Hit Copy. This step will duplicate the line and move it to the right side.
Next, let's create the shape of a heart. Using the Ellipse Tool, create a new rounded circle with the dimensions 17 px by 17 px. Fill it with White Color
With the white circle selected, hit Enter. A new window will open with transform properties. Set Horizontal Position to 13 px. Make sure you hit Copy. This step will create two identical circles overlapping by 13 px.
Using the Star Tool, create a triangle. While dragging the cursor on the screen to create a star, hit the Down Arrow Key until you reduce the number of points to make a triangle.
Use the Free Transform Tool (E) to rotate the triangle by 180 degrees.
Scale Down the triangle on the vertical axis by 13 px.
Go to Object > Path > Add Anchor Points. This step will add new anchor points to the selected triangle.
Use the Anchor Point Tool (Shift - C) to smooth the corner of the middle anchor point. Adjust the Bezier curve in a way that creates a curvy right edge on the heart. Repeat the same step on the left edge of the heart. Ensure that both edges look even and smooth.
Use the Free Transform Tool (E) to place the shape of the heart between the white stripes.
Follow Steps 10 – 13 to create a new set of stripes that will be placed at the bottom of the header. Make sure that the Position is 306 px on the X-axis and 560 px on the Y-axis. This time, make stripes shorter from the inside in order for the text to fit in between.
Use the Type Tool (T) to add text between the bottom stripes. Again, the font is Proxima Nova Semibold.
Make sure to use Small Caps. Why use Small Caps and not All Caps? There is a major difference between these two in typography, depending on the situation. The main difference is that Small Caps uses a different set of glyphs than All Caps. In Small Caps, the size of the glyph is adjusted to the x-height so that the emphasized text will look natural among other letters in the paragraph. In this case, the Small Caps text is suitable and looks more appealing.
Notice the difference between the two.
Again, using Type Tool (T), type the name of the studio – Salone Di Bellezza. This heading uses the Canter Outline font, which is available to download for free. Text Size is 190 pt.
Use the Shear Tool to tilt the text. Make sure that the Shear Angle is 348° and the Axis is set to Vertical.
Duplicate the main heading to create a subtitle. The subtitle uses the Canter Bold font. Text Size is set to 98 pt. With the Free Transform Tool (E), move the subtitle beneath the main heading.
4. Creating the "What We Do" Section
Use the Rectangle Tool (M) to create a new section background. Size is set to 1300 px by 760 px. Fill the rectangle with a Pale Brown Color (R 216 G 207 B 195).
Place the new background beneath the top menu. Help yourself with Smart Guides (U).
With the section background selected, go to the Appearance Panel. Create a new Fill and make it Black.
With the Black Fill selected, go to Illustrator Effects > Texture > Grain...
In the effects window, adjust Grain Intensity to 81. Set Contrast to 50. Use Sprinkles for Grain Type.
Now, go to Fill Opacity. Set Blending Mode to Soft Light. Adjust the Opacity to 30%.
Duplicate the white subtitle as a text reference to create a new title for the section "What We Do." The new title uses the Dark Color (R 38 G 38 B 37). Text Size is set to 67 px. Also, Character Tracking is adjusted to a negative value of -10.
Create a New Paragraph. Type in a dummy text. Set the font to Proxima Nova Regular. Set Size to 15,5 pt. Set Leading to 23 pt. Text color should be the same as the title.
Select the first paragraph. Click Alt - Drag below. This will duplicate the paragraph to create another one. Make sure that there is enough space between those paragraphs to have room for the icons that will be created later on.
Let's create the signature text. Use the Pen Tool (P) to create a new curved line.
Select the Type Tool (T) and move it over to the curved line. The cursor will indicate that you can type onto the line.
Type in the desired name, for instance "Emilly Douglass." The font is LHF Sofia Script Regular. Set Text Size to 44 pt.
With the Direct Selection Tool, play around with the text handles to move the curved text onto the path on the right spot.
With the Ellipse Tool (L), create a new circle. Set its dimensions to 90 px by 90 px. Adjust the Stroke Weight to 3 pt. Set Color to Dark Black (R 38 G 38 B 37) – same as the previous text.
With the Rectangle Tool (M), create a new rectangle. Set its dimensions to 14 px by 28 px.
Make sure that the Align to Pixel Grid is unchecked in the Transform Panel. With the Direct Selection Tool (A), squeeze the top anchor points together.
Next, use the Rounded Rectangle Tool to create a rounded rectangle. Set its dimensions to 23 px by 29 px. You can adjust the size of the corner radius by hitting the Up or Down Arrow keys while dragging the rectangle.
Again, with the Direct Selection Tool (A), nudge the bottom two anchor points together.
Create a new rectangle with the Rectangle Tool (M). Set its size to 11 px by 17 px and position it to the upper left corner inside the rounded shape.
Hit P to activate the Pen Tool. Move your cursor to the bottom right corner until it indicates that you can delete the anchor point. Click to delete the anchor point.
Next, select the top left corner with the Direct Selection Tool and nudge (choose another word here) it over to the left.
With the top left anchor point still selected, adjust the corner radius by dragging the white dot inside the shape. This feature is called Live Corners and is available in Illustrator CC.
With the Rectangle Tool (M), create a new rectangle with the size 15 px by 31 px.
Again, with the Direct Selection Tool (A), squeeze each bottom anchor point as close as possible to one another.
With the Rounded Rectangle Tool, create a new rectangle with the size 3 px by 18 px. Swap the stroke color to fill color in the Color Palette (Shift - X).
With the Star Tool, create a new triangle. Remember that hitting the Down Arrow Key while dragging the shape can reduce the amount of points. Make sure that the triangle measures 5 px by 6,5 px.
Use the Direct Selection Tool to activate the Live Corner Option and manipulate the bottom anchor point to create a rounded corner.
Add text with the Text Tool (T). Text is set to Proxima Nova Semibold. Set Text Size to 19 pt. Adjust Leading to 22 pt and letter Tracking to 75.
Let's create the perfume bottle icon. Use the Ellipse Tool (L) to create a new circle. Set its size to 90 px by 90 px.
Create a new circle inside. Set its size to 37 px by 37 px. Also, make sure that the Stroke Weight is 2 pt. Don't forget to uncheck the Align to Pixel Grid option.
Create a new rectangle with the Rectangle Tool (M). Set its size to 13 px by 12 px.
With the Direct Selection Tool (A), select the top anchor points, and by dragging the white circle handle, manipulate the anchor points to create rounded corners.
Create a New Rectangle. Set its size to 9 px by 9 px. With the Free Transform Tool (E), rotate the rectangle by 90 degrees.
With the rectangle selected, use the Direct Selection Tool (A) to activate the Live Corner Tool and slightly adjust the white handle to create rounded corners.
Create a new rectangle. Set its size to 6 px by 3 px. Place this rectangle over the first one.
Select both rectangles and Merge them in the Pathfinder Panel.
Using the Rounded Rectangle Tool, create a new shape with the dimension 18 px by 14 px.
With the circle selected, go to Object > Path > Offset Path...
Set Offset to -9 px.
With the Direct Selection Tool, remove the bottom and right anchor points. Set the Stroke Weight to 10 pt.
Use the Width Tool (Shift - W) to adjust widths of the stroke. Play around with it until you get the right result.
Select the shape and go to Object > Expand Appearance.
Use the Eyedropper Tool (I) to swap fill to stroke for the selected shape.
With the Text Tool (T), add the new text. Or, you can copy the same instance of the previous text and use it as a reference.
Create a new circle using the Ellipse Tool (L). Set its size to 90 px by 90 px.
Activate the Pen Tool (P). Create the shape shown below. Use your creativity and imagination. Notice the position of the anchors – the less anchor points you use, the smoother the shape will appear.
Use the Ellipse Tool (L) to create an ellipse inside the scissors handle. With the Free Transform Tool, rotate the elongated ellipse slightly to the left.
Right Click on both of the selected shapes. Go to Transform > Reflect...
Reflect the shape on Vertical Axis. Hit Copy.
Use the Free Transform Tool to move the shape to the right.
Use the Ellipse Tool (L) to create a new shape. Set its size to 3 px by 3 px. Fill it with the Dark Black Color (R 38 G 38 B 37).
Use the Line Tool ( \ ) to create a vertical line in the middle of the scissors. Set the Stroke Weight to 1 px.
Let's zoom in. With the Direct Selection Tool (A), select the top two anchor points. Hit J to Join Anchor Points into a single shape.
With the Pen Tool (P), add another anchor point between the two joined anchor points. Using the Direct Selection Tool (A), nudge the anchor point slightly to the top. In the Stroke Panel, switch the Corner Type from Round Join to Miter Join.
Use the Star Tool to create a triangle in the middle of the scissors.
With the Direct Selection Tool (A), select the middle anchor point and hit Delete.
Activate the Rotate Tool (R). In the rotate panel, set the Angle to -40°.
With the Type Tool (T), input some text.
Use the vertical grid to position each icon evenly across the space. Use the Free Transform Tool (E) for this purpose.
Creating The Before & After Section
Go to File > Place (Shift - Cmd - P) and select the image shown below. Place it into the document.
With the Free Transform Tool (E), move the picture beneath the pale brown background.
Create a new rectangle with the Rectangle Tool (M). Set its size to 1300 px by 840 px.
Move this rectangle beneath the pale brown background. Make sure that it is on top of the picture of the girl.
In the Layers Panel, select both the image and the black rectangle. Hit Cmd - 7. This will create a clipping mask from the top path. The image will be clipped to the exact shape and size of the path.
Again let's create a new rectangle. Set its size to 1300 px by 840 px.
Use the Free Transform Tool (E) to place this rectangle on the same spot as the image. Fill it with Black (R 0 G 0 B 0). In the Transparency Panel, set Opacity to 65%. This will be a black overlay on the top of the image so that the white text is legible.
Hit Alt - click and drag the top title "What We Do" to move below. This action will duplicate the title. Replace the text and fill Color with White (R 255 G 255 B 255).
Repeat this simple process with the next text block. Again, fill Color with White (R 255 G 255 B 255).
Create a new circle with the Ellipse Tool (L). Set its size to 470 px by 470 px. Fill Color with White (R 255 G 255 B 255). In the Transparency Panel, set Opacity to 30%.
With the white circle selected, hit Enter. In the Move Panel, set Horizontal Position to 400 px. Hit Copy.
Go to File > Place (Shift - Cmd - P). Select the image shown and hit Place.
With the Free Transform Tool (E), position the image directly on top of the first circle.
Select the circle below the image and go to Object > Path > Offset Path...
Set Offset to -22 px. Hit OK.
In the Layers Panel, move the white circle over the image. Select both the circle shape and the image. Hit Cmd - 7 to create a clipping path.
Select the right circle. Go to Object > Path > Offset Path...
Again, set the Offset to -22 px. Hit OK.
Fill circle with White Color (R 255 G 255 B 255). In the Transparency Panel, set Opacity to 100%.
Select the white circle and go to Object > Path > Offset Path. Set Offset to -45 px.
In this newly created inner circle, we will type text. Activate the Text Tool (T). Move your cursor over to the circle until the cursor indicates that you can type into the circle shape.
Let's type some text. Set title size to 23 pt. Play around with text options to see what works best for you. Follow basic typography rules to ensure that the final result is aesthetically pleasing.
Use the Rectangle Tool (M) to create a new rectangle. Set its size to 70 px by 70 px. Set Stroke Weight to 1 pt. Fill stroke with White (R 255 G 255 B 255).
Activate the Free Transform Tool (E). Hold Shift and rotate the rectangle by 45°.
With the Direct Selection Tool (A), select the right anchor point and hit Delete.
Right click on the shape and go to Transform > Reflect...
In the Reflect Panel, set Axis to Vertical. Hit Copy.
Use the Free Transform Tool (E) to move the shape to the right next to the circle.
Creating The Inspiration Section
Create a new rectangle with the Rectangle Tool (M). Set its size to 1300 px by 360 px. Fill Color with Pale Gray (R 218 G 218 B 218). Place the rectangle below the “Before & After” section.
In the Appearance Panel, create a new Fill. Fill it with Black (R 0 G 0 B 0).
With the new fill selected, go to Illustrator Effects > Texture > Grain...
In the Grain Effect Panel, set Intensity to 81 and Contrast to 50. Use the Sprinkles Grain Type.
In the Appearance Panel, set Blending Mode to Soft Light. Adjust the Opacity to 25%.
Hit Alt - click and drag the previous text headings to create a new text. Retype the selected text.
Fill the new text with Red Color (R 186 G 67 B 63).
Repeat the same copying process and duplicate the heart and stripes from the header section. Use the Direct Selection Tool (A) to shorten the stripes and fill Stroke with Red Color (R 186 G 67 B 63).
Go to File > Place (Shift - Cmd - P). Select the desired image and import it into the document.
With the Free Transform Tool (E), align the image vertically and move it directly beneath the pale gray rectangle.
Create a new rectangle with the Rectangle Tool (M). Set its size to 1300 px by 55 px.
In the Transparency Panel, set Opacity to 60%.
Use the Ellipse Tool (L) to create a new circle. Set its size to 11 px by 11 px. Fill it with the Pale Gray Color (R 221 G 221 B 221).
With the circle selected, Hit Enter. In the Move Panel, set Horizontal Position to 30 px. Hit Copy.
Repeat the previous step to create several circles of the same size. Or, simply hit Cmd - D several times.
With the Selection Tool (V), select the previous four circles and fill them with the Dark Gray Color (R 48 G 48 B 48).
Hit G to group circles and Align them Horizontally to Artboard.
Select the previous arrow shapes and hit Alt - drag the arrows down below to the “Inspiration” section.
Creating the Meet Us Section
With the Selection Tool (V), duplicate the pale brown background from the top section.
Select the brown background and set the Reference Point to top edge. Set the rectangle’s height to 404 px.
Duplicate the new sections of text – repeat the same process that we used in previous sections. Fill text with Dark Black Color (R 38 G 38 B 37).
Next, create a new text block with the Type Tool (T). Set Font Size to 18 pt, Leading to 22 pt, and Tracking to 75.
Create a new rectangle with Rectangle Tool (M) Set size to 1300 px by 500 px
Go to File > Place (Shift - Cmd - P) and import Map Screenshot.
In the Layers Panel, move the Map Screenshot down below the black rectangle. With both objects selected, hit Cmd - 7 to create a clipping mask.
With the Type Tool (T), create a “Copyright” text below the “Meet Us” section. Fill it with Gray Color (R 89 G 89 B 89). Set Font Size to 11 pt and use All Caps. Feel free to place some vector logo of your company there as well.
Create a new rectangle with the Rectangle Tool (M). Set its size to 1300 px by 4370 px.
Right click on the rectangle and go to Arrange > Send to Back. This step will move the rectangle behind all objects and elements in the document.
With the rectangle still selected, go to Illustrator Effects > Stylize > Drop Shadow...
In the Drop Shadow Panel, set Opacity to 75%. Adjust Blur to 6 px.
Congratulations! In this tutorial we have used simple tools, techniques and subtle effects to create this minimalist webpage design. I hope you enjoyed this tutorial and learned something new and useful.
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