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Working With Brand & Design Guidelines


This pocket guide will teach you how to use brand and design guidelines in the real world.

Every business should have a set of brand and design guidelines that explain how to keep their brand’s image, visual style, personality and tone consistent across the many forms that the brand will take in its lifetime.

But what happens when you have guidelines to use, but you have no idea how to put them into practice? This pocket guide will walk you through how to use the brand elements you have at hand, including typography, visual elements (colour, imagery, icons, and more), text, and tone of voice. It will also give you ideas on how to create a set of effective guidelines for your own business.

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Original Publication Date:
November 10, 2015