Just Enough Research
Good research is about asking more and better questions, and thinking critically about the answers. It’s something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.
In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, and understand and harness your findings. Also find out why you should never, ever hold a focus group. You’ll start doing good research faster than you can plan your next pitch.
What's New in the Second Edition?
While the mindset and methods of research haven’t changed, our digital climate continues to evolve—from the siren song of Net Promoter Score to the latest social media experiment gone awry. The second edition of Just Enough Research features a brand-new chapter on surveys (chock full of math and centaurs!), as well as updated examples throughout, to continue guiding web professionals on the ethics and effects of research.
What People Are Saying
Research isn’t just for researchers; Hall’s message is that anyone can do it. Her clear, concise, easy-to read guide is the book we’ve all been waiting for.
Dave Gray, Author of Gamestorming and The Connected Company
The relationship between design and research is one of the most misunderstood parts of product design. Erika finally presents a guide to research, in the context of making great interfaces. Bravo.
Nate Bolt, Design Research Manager at Facebook
About the Author
Erika Hall has been working in web design and development since the late 20th century. In 2001, she co-founded Mule Design Studio where she directs the research, interaction design, and strategy practices. Erika speaks and writes frequently about cross-disciplinary collaboration and the importance of natural language in user interfaces. In her spare time, she battles empty corporate jargon at Unsuck It. She also co-hosts Running from the Law, a weekly podcast on business law and endurance fitness, and can probably outrun you.