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Designing for Emotion


Go beyond the basics—functionality, reliability, and usability—and design for humans, not machines. Learn how to express your brand’s personality and delight your audience through emotional design.

Your users will fall in love with your sites and apps with the principles packed into this brief book. Drawing on case studies, psychological concepts, and other scientific data, Aarron Walter provides accessible, memorable strategies to help you evoke a real connection from one person to another.

What People Are Saying

Feeling depressed and lonely, career-wise, design-wise? Do you feel constrained to produce dull, dreary designs? Do your pleas for excitement and emotional content fall on deaf ears? My prescription: 15 minute sessions reading Aarron Walter’s book ‘Designing for Emotion,’ three times a day. Continue until the symptoms disappear. If the symptoms persist, do not despair: reread the book. 
Donald Norman, Author of Emotional Design
If a single, small book can shatter the notion that we’re designing for page views not for people, this is that book.
Liz Danzico, Chair of MFA in Interaction Design
Every now and then a book comes along that changes the way you think about the web. This is one of them. The web is made for humans, and ‘Designing for Emotion’ does a fantastic job explaining how to keep that in mind. Two swissmiss thumbs up!
Tina Roth Eisenberg, Founder of Swissmiss

About the Author

Aarron Walter is the VP of Design Education at InVision and previously founded the UX practice at MailChimp. Aarron taught design at colleges in the US and Europe for nearly a decade, and speaks at conferences around the world. His design guidance has helped the White House, the US Department of State, and dozens of startups.

Preview for Designing for Emotion
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Original Publication Date:
October 18, 2011