Print Marketing Design

by Nicki Hart20 Feb 2013

Lessons:27Length:2.3 hours

Print Design Graphic Design Business Adobe InDesign Brochure Flyer Postcard

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Course Overview

01:43

Print media is a great way to get the word out and market for your client or for yourself. In this course, Nicki Hart will cover the basics to get you started thinking about design, completing a project, and prepping it through the printing process. It’ll cover in detail print material projects such as brochures, posters, postcards and more. Let’s get started!

1.Introduction
2 lessons, 07:04

Free Lesson

1.1
Course Overview
01:43

Free Lesson

1.2
5 Popular Promotional Items
05:21

2.Evaluating Content
5 lessons, 37:07

2.1
Determine the Message
05:29

2.2
Less is More
04:49

2.3
Hierarchy for Maximum Impact
11:36

2.4
Copywriting Tips
08:50

2.5
Incorporating Imagery
06:23

3.Styles & Themes
3 lessons, 11:49

3.1
Determine Your Audience
06:23

3.2
Traditional vs. Modern
03:18

3.3
Trends vs. Exclusive Designs
02:08

4.Developing A Cohesive Design
6 lessons, 25:41

4.1
Developing A Cohesive Design Overview
02:30

4.2
Sizes
04:34

4.3
Layout
05:20

4.4
Colors
04:41

4.5
Type
03:32

4.6
Images
05:04

5.Printing The Design
4 lessons, 07:24

5.1
Paper
01:07

5.2
Personality
01:43

5.3
Weight
01:43

5.4
Finish
02:51

6.Applying The Design
6 lessons, 47:30

6.1
Applying The Design Overview
00:33

6.2
Poster
12:36

6.3
Brochure
11:59

6.4
Postcard
10:48

6.5
Fliers
06:26

6.6
Print Ads
05:08

7.Conclusion
1 lesson, 00:37

7.1
Final Thoughts
00:37

Me2014 tuts

Nicki is Owner/Creative Director of Multi-Designs. She works with clients on web, print, photography and new media projects specializing in complete marketing campaigns for authors. She currently works with clients all over the world. She shares design tips and tutorials through Digital Hart Studios’s latest venture, Design Like a Pro, on Youtube and Tuts+ .