Lessons:14Length:1.9 hours
Identity design is about defining who and what a company is, which isn’t an easy process. Fortunately, with a few tips (and practice), you can create an identity that stands the test of time.
1.Introduction
1.1What is an Identity03:43
1.1
What is an Identity
03:43
1.2Fictional Project Brief02:33
1.2
Fictional Project Brief
02:33
1.3Competitor Research04:32
1.3
Competitor Research
04:32
2.Logo Design
2.1Brainstorming & Sketching07:05
2.1
Brainstorming & Sketching
07:05
2.2Designing the Logo in Illustrator11:09
2.2
Designing the Logo in Illustrator
11:09
2.3Color Palette Selection09:10
2.3
Color Palette Selection
09:10
2.4Creating Variations10:09
2.4
Creating Variations
10:09
2.5Exporting for Print and Web03:45
2.5
Exporting for Print and Web
03:45
3.Identity Guideline
3.1Creating our Identity Guideline17:18
3.1
Creating our Identity Guideline
17:18
4.Applying Our Identity
4.1Project: Business Card Design07:01
4.1
Project: Business Card Design
07:01
4.2Project: T-Shirt Design05:18
4.2
Project: T-Shirt Design
05:18
4.3Project: IOS Icon Design13:05
4.3
Project: IOS Icon Design
13:05
4.4Presenting our Identity18:02
4.4
Presenting our Identity
18:02
5.Conclusion
5.1What We've Learned02:04
5.1
What We've Learned
02:04
