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1.1 Introduction

Welcome to this course on Advanced Retouching Techniques for Advertisements. You’ll be creating an advertisement by combining various stock images and retouching them to make the whole scene look realistic. Let's do a quick overview of the course and what you will be learning.

1.1 Introduction

Hello and welcome. My name is Les Morehead and it is my great pleasure to introduce you to this course, which is Advanced Retouching Techniques for Advertisements. First of all, let me introduce myself and my background. People name me as three designs on line. That is my designer [INAUDIBLE]. I've worked on many projects all over the world for various brands and companies, creating visual identities using photo manipulation and retouching techniques. I have over five years experience in professional freelance capacity. And in that time, I've learned that many professional techniques which I hope to share with you on this course. My work has been published in various ways such as included in a animation which on the big screen in Times Square New York. My goal with this course is to help you as an artist and not just to teach you the ways I create my visuals. Hopefully this course will challenge you in determination our patience. The majority of the struggle is taking out the time to really put in the effort. You may be repeating processes and techniques over and over again and it's about pushing through those, and thinking about the final outcome and how the work is going to end up. For this course, we have a great project. I've created a visual for an alcoholic beverage, which I am calling the Brew at Midnight, or Flew's Brews. As you can see, we'll be learning how to wrap tree trunks around an object, which in this case is a bottle, and use different foliage and effects to create a dynamic night scene, as you seen here. In a real world situation, this type of image would be used as a marketing media for an advertising campaign, whether it be printed on billboards, placed in publications such as magazines and newspapers, and other medias. For the course project files, I've used various images online which you can download yourself. Some of the images, such as the trees and the branches is from a great site called cgtextures.com. You need to sign up for a free account and then you can download 50 megabytes worth of images per day. Or to sign up for a year's subscription, which I would advise you to do and you can download as much as 100 megabytes. The other images are from DeviantArt users which have given me permission to use for the course. You need to purchase one of the images I'm afraid, which is the bottle, or you could find your own online or even take a photo yourself. If you have the gear and the studio to do so, then please do that. Some of the images from DeviantArt may be copyrighted, so if you would like to print or sell your artwork online then please ask permission from the original owners, which you can find when you go to download the image. You need to have a version of Photoshop, preferably CS6 or CC, but previous versions can be used in the course. A drawing tablet is optional, but I won't be using it for the course. This is an advanced retouching and photo manipulation course, so some basic knowledge is required for completing the course. I work at a fast but reasonable speed because of the length of the course and how much we need to get through. Feel free to pause at any time or go back and re-watch something. I don't expect you to remember everything, so if your style of learning is to rewatch something, then of course, please do so. Also, because of the length and depth of the project, I'll be showing you a certain technique or process and then pausing to complete that technique in another area. So, I'll show you once how do something. And I might skip it somewhere else. But don't worry, every time I do that and skip something, I will show you where I did that so you can pause and then complete that section or that technique or area which needs work. So with all that being said, let's get on with lesson two, where we'll be looking at some of the images we'll be using for the course.

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