What is a Brochure?

Want to create a brochure for your business? Before you begin, it may help to understand just what a brochure is and what it can do for your business.

Today I'll define a brochure and explain how it is used in the simplest terms. Then I'll show you how easy it is to create your very own brochure using brochure design templates from Envato Elements.

What Is a Brochure?

A brochure is a marketing tool used to advertise a company's products or services. Brochures come in several shapes and sizes and can range in form from a single page that has been folded to create sections—as in bifold or trifold brochures—to the more common bound multi-page booklet. They usually consist of pictures accompanied by supporting text.

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What Is a Brochure Used For?

A brochure is generally used by a business to advertise its key products or services. Because of this, brochures often feature compelling text and eye-catching images. Now that you know what the brochure is all about, let's explore how to make professional-quality brochures quickly and easily.

How to Make a Brochure

When you need to create a brochure, the easiest and most cost-effective way is to use a professionally designed brochure template. Brochure design templates provide you with an aesthetically appealing layout with placeholder text, images, and graphics. When you customise the template, the layout stays locked in place and you replace the placeholders with your own content. Brochure templates can be used repeatedly, so you only need to buy a template once.

Envato Elements is a great source for the best brochure design templates around. In addition, it offers unlimited downloads of thousands of other premium digital assets like mockups, logos, photos, fonts, and more, all for one low monthly fee.

Let's take a look at some of the fabulous brochure templates available from Envato Elements.

Sport & Fitness Tri-Fold Brochure Template (INDD)

What is a tri-fold brochure? Here's a good example to help you understand. With the page folded in three to make six panels in total, you get plenty of space to get your message across. This template will help you make a trifold brochure that your clients will remember.

Interior Design Brochure Design Template (EPS, INDD)

An interior design brochure has to include lots of eye candy, and this template gives you plenty of space to do just that. Upload your beautiful interior shots, add your own text, and you can make this brochure your own in no time. You get 12 custom page layouts, all easy to edit in InDesign.

MALINA Brochure Design Template (INDD, EPS, JPG, PNG)

If you want to design a stylish brochure, you need a great brochure template and some awesome graphics. Malina gives you two in one. You get a beautifully designed, well-organised brochure template with 24 different page designs, and you also get 20 hand-drawn seamless patterns to help you illustrate your brochure and create a strong impact.

Tri-Fold Brochure Template (AI, EPS, PSD)

The great thing about brochure templates is their flexibility. This tri-fold brochure template shows a Fashion Week brochure as the example, but you could easily customise it to promote any kind of business or event in any industry. It comes with well-organised, fully layered files to make editing a breeze.

InDesign Brochure Template (INDD)

Here's another interior design brochure, but this one is in landscape rather than portrait format. It's just as easy to customise, though, with 32 ready-made page layouts, a clean and minimalist design, and a help file in case you get stuck. This InDesign brochure template uses free fonts and is fully print-ready.

Business InDesign Brochure Template (INDD)

Looking for something with more of a corporate feel? Try this professional brochure with its cool layout and exemplary use of white space to help the design breathe. It comes in US Letter size, with a grid layout, automatic page numbering, free fonts, and more. And thanks to the professional design and well-organised files, it's easy to customise for any industry or purpose you want.

Tri-Fold Brochure Template (AI, EPS, INDD, PSD)

Or why not try something more fun and playful? This trifold brochure template features bold, bright colours, whimsical doodles, and fonts that pack a punch. And best of all, it comes in multiple file types, so whether you want to create your brochure in InDesign, Photoshop, or Illustrator, you can do it with this template.

InDesign Brochure Template (INDD)

When you hand out a brochure or send it electronically to your clients, the first question they'll ask is, "What is the brochure all about?" Your key message needs to come across quickly. Luckily, this template makes it easy for you to create a high-impact brochure that quickly conveys your message even to busy, hurried, distracted readers. Download it and start editing it in InDesign—it's easy!

Lookbook Brochure Design Templates (INDD)

Into fashion? Photography? This brochure is the perfect way to showcase your creativity. You get a 20-page A4 template that gives ample space to your images. It's set up in a clean, professional grid layout, with the images, text and background on separate layers, making it very easy to edit in InDesign. Just add your own photos, change the text, and your brochure is ready!

Interior InDesign Brochure Template (INDD)

Remember, you can change these brochure templates up as much as you want. So if you're not into interior design, just switch out the images and text to make a corporate brochure or to promote any products and services you want. It comes in A4 size, with CMYK colours and a 3 mm bleed, and it's ready to print as soon as you've added your details!

Choose Your Favourite Brochure Template

Now you know all about brochures and where to find great brochure templates. If you haven't found one here that quite fits your needs, don't worry—there are plenty of others to choose from at Envato Elements. Head on over to the site and select your favourite brochure template today.

If you want more information on brochure templates, check out these really helpful articles below: