What Is a Brochure?

Want to create a brochure for your business? Before you begin, it may help to define brochures and what they can do for your business.

Here, I'll define a brochure and explain how it's used in the simplest terms. Then, you'll learn to easily create a brochure with premium editable brochure templates from Envato Elements.

What Is a Brochure?

First, let's go over the definition of a brochure. Basically, it's a marketing tool used to advertise a company's products or services.

Brochures come in several shapes and sizes and can range in form from a single page that has been folded to create sections—as in bifold or trifold brochures—to the more common bound multi-page booklet.

You can use pictures and texts in brochures, meaning they need to have a professional layout and visual elements to catch the eye.

If you'd rather learn a brochure's meaning from a video, go over to our Envato Tuts+ YouTube channel:

What Is a Brochure Used For?

So far, you've learned what brochures are. Let's move on to their utility. A brochure is generally used by a business to advertise its key products or services. Because of this, brochures often feature compelling text and eye-catching images. Now, let's explore how to make professional-quality brochures quickly and easily.

Editable Brochure Templates — This premium template is the definition of a brochure.

How to Make a Brochure

When you need to create a brochure, the easiest and most cost-effective way is to use a professionally designed, editable brochure template. Brochure design templates provide you with an aesthetically appealing layout with placeholder text, images, and graphics.

When you customise the template, the layout stays locked in place, and you replace the placeholders with your own content. A brochure template can be used repeatedly, so you only need to buy it once.

A template can help you define a brochure.

Envato Elements is a great source for the best brochure design templates around. In addition, it offers unlimited downloads of thousands of other premium digital assets like mockups, logos, photos, fonts, and more, all for one low monthly fee.

10 Premium Editable Brochure Templates

Let's take a look at some of the best premium templates for a brochure, which can download from Envato Elements.

1. Sport & Fitness Tri-Fold Brochure Template (INDD)

What is a brochure that's folded in three parts? Here's a good example to help you understand the definition of brochures that are tri-fold. With the page folded in three to make six panels in total, you get plenty of space to get your message across. This premium editable brochure template will help you make a trifold brochure that your clients will remember.

2. Interior Design Brochure Design Template (EPS, INDD)

If you want to define a brochure for interior design, look at this one. An interior design brochure has to include lots of eye candy, and this template gives you plenty of space to do just that. Upload your beautiful interior shots, add your own text, and you can make this brochure your own in no time. You get 12 custom page layouts, all easy to edit in InDesign.

3. MALINA Brochure Design Template (INDD, EPS, JPG, PNG)

Here's another terrific example of a brochure's meaning. If you want to design a stylish brochure, you need a great brochure template and some awesome graphics.

Malina gives you two in one. You get a beautifully designed, well-organised, editable brochure template with 24 different page designs. You also get 20 hand-drawn seamless patterns to help you illustrate your brochure and create a strong impact.

4. Tri-Fold Brochure Template (AI, EPS, PSD)

One thing that defines brochure templates is their flexibility. This tri-fold brochure template shows a Fashion Week brochure as the example, but you could easily customise it to promote any kind of business or event in any industry. It comes with well-organised, fully layered files to make editing a breeze.

5. InDesign Brochure Template (INDD)

Here's another premium option, but this one is in landscape rather than portrait format. It's just as easy to customise, though, with 32 ready-made page layouts, a clean and minimalist design, and a help file in case you get stuck. This InDesign brochure template uses free fonts and is fully print-ready.

6. Business InDesign Brochure Template (INDD)

Looking for something with more of a corporate feel? This professional brochure offers a cool layout and exemplary use of white space to help the design breathe. It comes in US Letter size, with a grid layout, automatic page numbering, free fonts, and more. And thanks to the professional design and well-organised files, it's easy to customise for any industry or purpose you want.

7. Tri-Fold Brochure Template (AI, EPS, INDD, PSD)

What is a brochure if not a way to show your creativity? So, why not try something more fun and playful? This trifold brochure template features bold, bright colours, whimsical doodles, and fonts that pack a punch. And best of all, it comes in multiple file types, so whether you want to create your brochure in InDesign, Photoshop, or Illustrator, you can do it with this template.

8. InDesign Brochure Template (INDD)

When you hand out a brochure or send it electronically to your clients, the first question they'll ask is, "What is the brochure all about?" Your key message needs to come across quickly. Luckily, this template makes it easy for you to create a high-impact brochure that quickly conveys your message even to busy, hurried, distracted readers. Download it and start editing it in InDesign—it's easy!

9. Lookbook Brochure Design Templates (INDD)

Into fashion? Photography? This is the perfect way to create a brochure that will help you showcase your creativity. You get a 20-page A4 template that gives ample space to your images. It's set up in a clean, professional grid layout, with the images, text, and background on separate layers, making it very easy to edit in InDesign. Just add your own photos, change the text, and your brochure is ready!

10. Interior InDesign Brochure Template (INDD)

The advantage of using a premium brochure is how easy it is to change it up as much as you want. So if you're not into interior design, just switch out the images and text to make a corporate brochure or to promote any products and services you want. This template comes in A4 size, with CMYK colours and a 3 mm bleed, and it's ready to print as soon as you've added your details.

Choose Your Favourite Editable Brochure Template

Now you know what a brochure is and where to find great editable brochure templates. If you haven't found one here that quite fits your needs, don't worry—there are plenty of others to choose from at Envato Elements. Head on over to the site and select your favourite brochure template today.

If you want more information on brochure templates, check out these really helpful articles below: