Creative advertising is what drives brands and makes them relevant to the modern world. In Advanced Retouching Techniques for Advertisements, you’ll learn how to use compositing and retouching in Adobe Photoshop to create an effective advertisement.
What You'll Learn
In this course, you’ll learn how to incorporate a product shot, in this case a beer bottle, into a dramatic scene to help emphasise the beer and create an effective advert that you couldn't produce with natural photography.
Tuts+ instructor Lewis Moorhead will take you through the steps in detail, showing you how to create an advertisement by combining various stock images and retouching them to make the whole scene look realistic.
Here's a free preview of some of the lessons from this course:
Document Setup and Background
In this lesson, you will learn how to set up the document and start to build up your image, starting with the background and night sky.
Adding Detail to the Tree-Trunks
This video is from later on in the course. Now that the scene is more fully developed, you will be completing the tree trunks as well as adding in parrots.
Initial Shadows and Highlights
Here you will start to add shadows and highlights on the trunks and trees. This will help to bring about the illusion of realism.
You can take our new course straight away with a subscription to Envato Elements. For a single low monthly fee, you get access not only to this course, but also to our growing library of over 1,000 video courses and industry-leading eBooks on Envato Tuts+.
Plus you now get unlimited downloads from the huge Envato Elements library of 200,000+ photos and 26,000+ design assets and templates. Create with unique fonts, photos, graphics and templates, and deliver better projects faster.