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  2. Inspiration

Ji Lee : Founder, The Bubble Project


Just because you missed that awesome conference, doesn't mean that you can't still watch the lectures! This weekend we're sharing an interesting talk by, Ji Lee, Founder of The Bubble Project, at the Gel 2006 conference.

Not long ago in New York City, cartoon "thought bubbles" began appearing on print advertisements in the subway. Interested passersby wrote in text, beginning a dialogue about the ad, its message, the city, American culture, and with each other. Ji Lee's low-tech, decentralized Bubble Project needed no instructions, no moving parts, no planning, and almost no investment - and yet it yielded a rich set of commentary from and about the people of New York

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