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Behind the Scenes of Psdtuts with Collis!

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Here at Envato we're pretty famous for building a lot of successful blogs, like this one! We've done quite a few now, so last year I decided other people might find our techniques and systems useful. Today I'm really happy to announce my new book How to Build a Successful Blog Business which is a step by step guide to doing what we do, and it comes packed with case studies for our blogs including Psdtuts!

The book covers everything from picking a niche to hiring staff, monetizing to building traffic. Like all my books it's very practical, but I think the best part is the case studies because they include things like our income and expense graphs, detailed backstories about how our sites came to be, and much more. To give you a taste of what the book is like, I thought you might like to read a little part of the case study about Tuts:

Extract The Tuts Case Study

...While the official launch of Psdtuts+ was in August, the real beginnings of the site date back to late February. At that time I was fascinated to learn that there were entrepreneurs out there who bought websites, gave them a makeover and resold them for a profit. This practice, known as ‘flipping’, was particularly common on a site called the Sitepoint Marketplace (which has since been rebranded as Flippa).

So I decided to try this out for myself, and began searching through the marketplace for a good site to purchase. Because I knew a lot about Photoshop and had written a few tutorials some years prior, I was very excited to find a listing for a basic Photoshop tutorial site called Psdtuts.com. It had some very average tutorials on it, was plastered with ads, and was selling for the grand sum of $1200. While this may not sound like a lot of money, it sure was for me back then. Money was very tight and we were meant to be focusing on our nascent startup Envato, not buying websites to do up. Still, in a moment of wild abandon, I bought the site anyway!

Fig 10-1: The original Psdtuts.com site that I bought

When I told my wife Cyan about the purchase she was horrified. It must be said, the site really was not much to look at, and though the listing claimed it made a good amount of money from text ads, it turned out those numbers had been inflated. In fact during the following three months the site earned less than $100 and even those monthly returns were steadily declining!

It also turned out that I wasn’t very good at giving sites a once-over. I tried with a quick and dirty design overhaul, but the result was just another not-worth-visiting tutorial site, and the statistics showed. They didn’t go anywhere, in fact they continued to slide downhill.

This incident taught me a valuable lesson in web entrepreneurship. You have to really add value if you want to get anywhere. There’s no such thing as a quick buck – at least not for me ...

Extracted from How to Build a Successful Blog Business, by Collis Ta'eed

Read More Extracts

You can read more extracts from the other case studies over on FreelanceSwitch, Nettuts+ and Mac.AppStorm (the other sites covered in the case studies). You can also read a sample chapter by heading to our sales page for the book.

Get the Book!

You can learn more about the book, as well as find out what top100 bloggers like Darren Rowse from Problogger and Daniel Scocco from DailyBlogTips are saying about it over on the epic sales page that we've constructed! Get Blog Business!

Also Envato Birthday Bundle 2010!

And while I'm here with news about my book, I thought I'd also mention that next month we're running our annual Envato Birthday Bundle for 2010 and it's going to be EVEN bigger than last year with over $400 of value selling for just $20! Find Out about Envato Birthday Bundle 2010.

So watch out, it's going to be a big August!

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