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How to Create a Smeared Ketchup Text Effect in Adobe Photoshop

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Final product image
What You'll Be Creating

In this tutorial, we will use a combination of Adobe Photoshop and Illustrator to create a realistic-looking ketchup text effect. We will also show how to smear or smudge the ketchup effect in an optional step at the end. Let's get started!

Tutorial Assets

The following assets were used during the production of this tutorial. Please download them before you begin. If they are not available, please find alternatives.

1. Prepare the Text

Step 1

First, we are going to need the text. If you're good at hand-lettering, you can simply draw the text that you want. If not, open up Illustrator, create a new file, add text using Type Tool (T). For this tutorial, I used a script font.

Ketchup Text Effect

Step 2

Use the Pen Tool (P) to manually draw text based on the actual font type. It won't be as clean as the real one. But that is OK because we want it to be as realistic as possible.

Ketchup Text Effect

Step 3

Add line under the type. Keep it as realistic as possible.

Ketchup Text Effect

Step 4

Select the path and then hit Control-C to copy it.

Ketchup Text Effect

Step 5

Open up Photoshop. Make new file (Control-N) with the size 2254 px by 964 px.

Ketchup Text Effect

2. Modify the Text in Photoshop

Step 1

While the text path is still active, click on the Add Adjustment Layer icon. Select Solid Color. In Color Picker dialog box, select #db4b17.

Ketchup Text Effect
Ketchup Text Effect

Step 2

Double-click text layer and then apply following styles.

Ketchup Text Effect
Ketchup Text Effect
Ketchup Text Effect
Ketchup Text Effect
Ketchup Text Effect
Ketchup Text Effect
Ketchup Text Effect
Ketchup Text Effect

Here's the result after the Layer Styles were added.

Ketchup Text Effect

Step 3

Control-Click text to make new selection based on its shape. Make new layer. Click Edit > Stroke. Select #ffdbbb for the color and set its width to 2 px.

Ketchup Text Effect
Ketchup Text Effect

Step 4

Apply Gaussian Blur filter to smoothen the stroke line appearance.

Ketchup Text Effect

Step 5

Activate Move tool and then hit left and down arrow a few times. We want to have stroke on left side of the text.

Ketchup Text Effect

Step 6

Control-Click the text. Move the selection a few pixel left and down. Add layer mask onto the stroke layer. Right now, we should only have stroke on left side of the text.

Ketchup Text Effect

Step 7

Repeat Steps 3-6 to add another blurry stroke. But this time move a few pixel up and right.

Ketchup Text Effect

Step 8

Add another stroke with color #ffe2c0 and add bigger Gaussian Blur. Control-Click text and move the selection right five pixels. Add Layer Mask onto the stroke layer.

Ketchup Text Effect

Here's result on the text with highlight on its right side.

Ketchup Text Effect

Step 9

Control-Click the text. Make new layer and then fill selection with red color #bb0c07. Activate Eraser Tool with low Opacity. Erase some of the red fill.

Ketchup Text Effect

Step 10

Reduce its layer Opacity to 10%.

Ketchup Text Effect

Here's the result on the text.

Ketchup Text Effect

Step 11

Make a new layer and then activate the Brush Tool. Use following settings in the Brush panels (F5).

Ketchup Text Effect
Ketchup Text Effect
Ketchup Text Effect

Step 12

Paint red #be0c08 on top of the text.

Ketchup Text Effect

Here's the result on full text.

Ketchup Text Effect

Step 13

Activate the Brush Tool and use following settings in Brush panel.

Ketchup Text Effect
Ketchup Text Effect
Ketchup Text Effect

Step 14

Make new layer and then paint white on the text edge.

Ketchup Text Effect

Keep on doing this until we have lots of highlights on top of the text.

Ketchup Text Effect

Step 15

Reduce its layer Opacity to 50%. Make new layer and then paint another white on top of it.

Ketchup Text Effect

Step 16

Using the same brush, paint orange highlight on top of the text.

Ketchup Text Effect

Step 17

Again, pain another white highlight on top of the text.

Ketchup Text Effect

Below is the result we have so far.

Ketchup Text Effect
Ketchup Text Effect

3. Add the Tomato

Step 1

Grab the tomato from Photodune. Activate the Pen Tool (P). Select Path from Options Bar. Make new path covering the tomato.

Ketchup Text Effect

Step 2

Hit Control-Enter to convert path to selection. Drag tomato onto our ketchup text.

Ketchup Text Effect

Step 3

Resize the tomato, place in appropriate position and size.

Ketchup Text Effect

Step 4

Make new layer and then paint black on some part of the tomato.

Ketchup Text Effect

Step 5

Reduce the layer's Opacity.

Ketchup Text Effect

Step 6

Make a new layer underneath the tomato. Activate the Brush Tool and set foreground color to black. Paint a soft shadow using big soft brush.

Ketchup Text Effect

Step 7

Paint orange #ce786d on top of the shadow. This will be reflection of the tomato onto its base.

Ketchup Text Effect

Step 8

Add bigger shadow with black and orange #ce786d as its color.

Ketchup Text Effect

Here's what we have so far.

Ketchup Text Effect

4. Smear the Effect

Step 1

Our text is too clean. We want to make it more realistic by adding a smear onto one of the characters. Start by making random shapes covering one of the characters. Here, we use "p". Apply Layer Style that we used earlier on the original text.

Ketchup Text Effect

Step 2

On the Blending Options dialog box, activate Layer Mask Hides Effects.

Ketchup Text Effect

Step 3

Paint some part of the shapes with black to hide them. Make sure you paint random areas to give it realistic effect.

Ketchup Text Effect

Step 4

Draw random selection using Polygonal Lasso Tool and then fill it with orange color #b5621e. Erase some parts of it using big soft Eraser Tool. Paint a bit of brown #973b1d to add realistic color.

Ketchup Text Effect

Step 5

Set foreground color to orange #ecb877. Activate the Brush Tool and reduce its Opacity from the Option Bar. Paint some random lines across the character and random shape we made earlier.

Ketchup Text Effect

Step 6

Continue drawing more lines. This time use the darker color #f46d15. Make sure you are still using the low opacity Brush.

Ketchup Text Effect

Step 7

Paint shadow and highlights onto the smear using the colors #f2872f and #d25945. Feel free to experiment with other color.

Ketchup Text Effect

Step 8

And this is the result we have.

Ketchup Text Effect

Conclusion

In this tutorial, I showed you how to use some of Photoshop's basic tools to create a ketchup text effect. I hope that you learned something from this tutorial and can use the techniques that I showed to create an exciting text effect of your own.

 
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