Tuts+ Podcast Episode 2 - The Business of Logo Design


In this episode we discuss the business of logo design. This will include information on both the create and business side of the industry. First we will talk a little about the creative process of logo design. Where do the ideas come from? How do you decide what style is most appropriate? How much input does the client get?

Afterwords, we talk about how to market yourself as a logo designer. How do you get your first clients? How do you figure out what to charge? What is a logo designers best marketing tool? We have some great discussions with guests Von Glitcha and Dickie Adams, both regulars of our popular Freelance Switch podcast: Freelance Radio.

We've Done it Again

This is our second Tuts+ podcast, so we are still learning the ropes. Please leave your feedback in the comments section on how we can improve future episodes. Also, make sure to tell us what you'd like to hear next time. Enjoy!

All music and sounds supplied by the very awesome AudioJungle!


In the News

Article 1: "iStock opens can of nasty worms"

    This article discusses some of the potential negative issues with iStockphoto's decision to start selling pre-made logo design solutions. There are links to other articles on this subject and don't miss: The best logo design tutorial in the world… ever!.

Article 2: "Your Halloween Costume Sucks"

    Check out these awesome Halloween costumes from the DragonCon convention. As some of you may know, many people dress up at these sort of events as their favorite fantasy related character. These blow away just about anybody's costume this year.

Suggested Tools

Subscribe to the Vectortuts+ RSS Feed to stay up to date with the latest vector tutorials and articles.

Related Posts
  • Web Design
    Better Your Professional Web Design Skills With Tuts+ BusinessBus roundup
    Last month, I showed you some great workflow-improving lessons from Tuts+'s Mac Computer Skills section. With the help of Tuts+ Business, this roundup will showcase some great business tutorials to help improve your web design trade.Read More…
  • Code
    A Guide to Using FeedPress with WordPressA guide to using feedpress with wordpress
    FeedBurner still works great, but it hasn't been updated much in the last few years, and people are worried that Google, owner of FeedBurner, may close it down especially with the track record they've had over the past few years. So for those of us who want to continue tracking statistics about our subscribers, what options do we have available?Read More…
  • Code
    iOS SDK
    Working with NSURLSession: Part 3E548b preview image@2x
    In the previous tutorials, we explored the fundamentals of the NSURLSession API. There is one other feature of the NSURLSession API that we haven't look into yet, that is, out-of-process uploads and downloads. In the next two tutorials, I will show you how to create a very simple podcast client that enables background downloads.Read More…
  • Business
    How a Teenager From Nigeria Built a Five Figure Freelance Writing BusinessPreview writers in charge
    It's really hard to make a living as a freelance writer. Yet, some still manage to pull it off, sometimes against all odds. While native English speakers with university degrees are struggling to get clients, Onibalusi Bamidele — a teenager from Nigeria — is pulling in over $50,000 dollars a year in freelance writing income. Moreover, Bamidele is convinced that his success can be replicated, that other writers can use the same methods to get their freelance writing businesses off the ground. Let's look at how this energetic teenager went from an academic failure to a successful freelance writer in just a few short years.Read More…
  • Business
    Creating a Successful Authority Blog: A Complete Guide to Branding3 authority blog branding
    Content is king. You may be familiar with the above quote. It was coined by Bill Gates in a 1996 essay which was eerily prescient of the upcoming explosion in popularity of the internet. The words are favored amongst online content creators as a way of validating the worth of the written word against other "contenders" for importance (such as design). And while one cannot underestimate the importance of content when it comes to building a successful blog, we live in a world where quality content alone does not suffice. Multiple elements must combine in a synergetic fashion in order to give a blog the best possible chance of success. Make no mistake -- the quality of your content is vitally important. In fact, we have a whole post dedicated to creating great content later in this series. But branding is arguably just as important, yet so often neglected. With that in mind, in this post I want to explore the importance of branding, give you examples of great branding across the web, then explain what you need to do in order to brand your authority blog in a compelling manner.Read More…
  • Business
    From Freelancer to (Multiple) Startup Founder Using BrandingPreview adriaan pienaar brand building
    Having co-founded and pushed the growth of WooThemes as a CEO, I believe that having a strong personal brand is a big part of how my projects grew fast. Learn about my journey from freelancer to multiple startup founder. With the right brand personality and positioning you can leverage your skills, build your reputation as an expert, and achieve you definition of success. You can also learn more via my latest e-book Brandiing.Read More…